Don't Feed The Algorithm: Issue 002

🐊 Editor's Note

Hey there,

Welcome back to Don’t Feed The Algorithm, your weekly dispatch from Averi.

Let’s be honest… AI isn’t a silver bullet for marketing. It won’t magically fix a weak strategy (though it can certainly help guide you in the right direction) or turn chaos into clarity overnight. But if you’re already building with purpose? It can make everything faster, sharper, and way more human.

This week’s feature dives into that tension: what AI can do for your strategy, and where it still needs you. We’re also breaking down how to escape the cycle of creative overload—and why you don’t actually need to go viral to win.

Because at the end of the day, great marketing isn’t about feeding the algorithm.
It’s about knowing what you’re building, and having the tools—and people—to pull it off.

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

AI Won't Save Your Strategy. But It Might Save Your Sanity.

Let's be real about AI for a minute.

It's not going to magically fix your broken marketing strategy.

It's not going to suddenly make a mediocre product remarkable.

And it's certainly not going to replace the nuanced, hard-earned intuition you've developed after years in the trenches.

What AI will do—what Averi is specifically designed to do—is give you back your life.

1. Escaping Creative Captivity → Read online

2. You Don’t Need To Go Viral → Read online

🔥 In Case You Missed It…

• Amazon CEO: AI Will Reinvent Every Customer Experience: In his annual shareholder letter, Andy Jassy emphasized that generative AI will transform nearly every aspect of Amazon's customer interactions, from shopping to healthcare. Over 1,000 AI applications are currently in development at Amazon.

• Nvidia Cleared to Sell AI Chips to China: The Trump administration has decided against imposing additional restrictions on Nvidia's sales of its H20 AI chips to China, boosting investor confidence and allowing Nvidia to continue serving major Chinese tech firms.

• Former OpenAI CTO Aims for Record-Breaking $2B Seed Round: Mira Murati, ex-CTO of OpenAI, has doubled the fundraising target for her new AI startup, Thinking Machines Lab, to over $2 billion, potentially marking the largest seed round in history.

• Nissan Partners with UK Startup for Autonomous Driving Tech: Nissan has entered into a significant agreement with British startup Wayve to integrate its autonomous driving software into Nissan vehicles by 2027, marking a notable advancement in the field of self-driving cars.

• EU Stands Firm on Digital Regulations Amid Trade Talks: The European Union has stated it will not compromise its digital regulations to secure a trade deal with the Trump administration, emphasizing its commitment to fair and democratic digital policies. ​

• Canva Expands into Coding and Spreadsheets: Canva has launched an ambitious update to its platform, expanding into tools traditionally dominated by Microsoft, Google, and Adobe. With the release of Visual Suite 2.0, Canva now offers an integrated workspace featuring new coding, spreadsheet, AI chatbot, and photo editing tools.

🗓️ Make Friends

• NY Fintech Week | New York, NY | April 21–25 | → Register

• Fintech Founders & Operators Meetup | New York, NY | April 22 | → Register

• Fintech is Femme Leadership Summit | New York, NY | April 23 | → Register 

• Influencer Marketing Summit | Hollywood, FL | April 22-25, 2025 | → Register

• GITEX Asia | Singapore | April 23–25 | → Register

• Tech Networking Event | New York, NY | April 23 | → Register

• Startups Networking Mixer | New York, NY | April 25 | → Register

💼 Don’t Let AI Replace You

• Anthropic
  Position: Various roles in Sales, Engineering, Research, and Business Operations
  Location: Dublin and London
  Details: Anthropic, the creator of the Claude chatbot, is expanding its European presence by creating over 100 new positions. This growth aligns with the appointment of Guillaume Princen as the new head of Europe, the Middle East, and Africa (EMEA).

• Cohere Health
  Position: Senior Data Scientist
  Location: Remote
  Details: Cohere is looking for innovative and creative individuals to support their product, leadership and clinical teams by applying optimization and statistical methods on a variety of data.

• ezCater
  Position: Staff Data Scientist
  Location: Boston, MA (Remote Available)
  Details: ezCater is seeking a Staff Data Scientist to lead high-impact projects across their customer experience and logistics teams.

• Bamboo Health
  Position: Senior Software Engineer
  Location: Remote
  Details: Bamboo Health is hiring for a senior role focused on building out analytics infrastructure to support national-scale healthcare solutions.

• Arcadia
  Position: Lead Data Analyst, Customer Insights
  Location: Remote
  Details: Arcadia is looking for a data-driven storyteller to lead insights work that shapes customer strategy and experience.

• Agero
  Position: Data Engineer
  Location: Remote
  Details: Agero is hiring a Data Engineer to help modernize their pipeline architecture and scale insights across roadside assistance and connected vehicle tech.

🦄 Averi Stories & Startup Spotlight

Vend Park: The AI-Powered Platform Revolutionizing Parking Management

Vend Park is transforming the parking experience by digitizing and automating every aspect of parking operations. Their innovative approach enhances revenue, reduces operational costs, and provides a seamless experience for drivers, tenants, and property owners alike.

The Backstory: Founded in 2020 and headquartered in Boston, Massachusetts, Vend Park was established by Mike Miele and Karan Singhal. Recognizing the inefficiencies in traditional parking systems, they set out to create a comprehensive, technology-driven solution that modernizes parking management for the digital age.

Key Innovation: An end-to-end SaaS platform that leverages AI-powered vehicle recognition and cloud-based management tools. Vend Park's system offers contactless entry and exit, real-time data analytics, flexible pass options, and seamless integrations with third-party applications, all designed to optimize parking operations and enhance user experience.

💡Ask Averi

AI + Human Marketing Tip

This Week’s Prompt Highlight

"Draft a product launch email in the style of a Shakespearean sonnet."

Yes, someone tried this—and it was both poetic and persuasive. Averi can handle your creative whims, no matter how unconventional.

🏆 Expert of the Week

Did You Know? — 56% of marketers say they’ve increased creative output using AI—but 63% admit they still struggle to maintain brand consistency when scaling content.

Til next time,

DFTA

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