Don't Feed The Algorithm: Issue 005

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

We’ve all worked with that one coworker who added chaos, not clarity.

Too many tools. Too many check-ins. Not enough doing.

That’s why this week, we’re talking about the AI marketing manager you’d actually want on your team… one that gives you creative flow, not just checklists.

We’re also featuring a tactical breakdown of growth marketing that scales, and the latest tools that can actually make your job easier (not just give you another dashboard to manage).

Because marketing doesn’t need more meetings. It needs more momentum.

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

The AI Marketing Manager You Actually Want to Work With

Let's talk about your last marketing hire.

You remember them—the one with the impressive resume and portfolio who talked a big game about strategic thinking and execution.

Three months in, you're still explaining the same brand guidelines, still fixing the same basic errors, and still waiting for them to take initiative instead of requiring step-by-step instructions for every task.

What if, instead of being another employee you have to babysit, AI could be the most reliable, adaptable, and efficient marketing team member you've ever hired?

1. What is Growth Marketing? How to Build a Scalable Growth Engine → Read online

2. The Best AI Tools for Marketing Teams in 2025 → Read online

🔥 In Case You Missed It…

• Salesforce Leverages AI for Internal Career Development

  Salesforce’s AI-powered platforms, Career Connect and Career Agent, are revolutionizing internal mobility by suggesting personalized career paths and training for employees. The initiative has led to 50% of roles being filled internally in Q1 2025.​

• Google Introduces AI Mode in Search

  Google is testing a new AI Mode in its Search platform, offering conversational, AI-generated answers to user queries. This feature aims to enhance the search experience by providing more intuitive and interactive responses.

• AI Law Firm Offers Affordable Legal Services

  Garfield AI, an AI-based law firm, has received approval from the UK’s Solicitors Regulation Authority. It offers services like £2 debt collection letters, aiming to make legal assistance more accessible and reduce court backlogs.​

• Mira Murati’s New AI Startup Seeks Major Funding

  Former OpenAI CTO Mira Murati is launching Thinking Machines Lab, aiming to raise $2 billion at a $10 billion valuation. The startup focuses on developing customizable and broadly capable AI systems.​

• Apple and Anthropic Collaborate on AI Coding Platform

  Apple is reportedly partnering with Anthropic to develop an AI-powered platform designed to assist with coding, potentially enhancing developer productivity and accelerating software development.

• Google Plans to Monetize AI Chatbots

  To protect its $200 billion search ad business, Google is exploring ad placements within AI chatbot conversations, adapting to changing user behaviors and the rise of generative AI.

•  AI-Generated Art Gains Traction in Miami Exhibition

  Photographer Dahlia Dreszer embraces AI in her latest exhibition, “Bringing the Outside In,” featuring works created using AI models like Stable Diffusion and Midjourney, highlighting AI’s role in modern art.

📺 The Algorithm Could Never

The North Face’s Perfect Influencer Partnership
This one’s not polished. It’s not scripted. It’s not even trying to be an ad.

A creator pops up out of the water, makes a comment about getting out and getting wet, and casually drops the line: “Ngl imma go buy a North Face now.” That’s it. No call to action. No voiceover. No heavy edits.

Why We Love It:
Because it’s real.

It doesn’t perform relatability—it actually is.

The kind of content that makes you laugh, double-tap, and actually Google the jacket.

This is what brand partnerships look like when you trust creators to do their thing.

It’s lo-fi, human, and miles away from the “perfectly lit influencer reveal” we’ve all learned to scroll past.

The algorithm could never…

but your favorite TikTok mutual just sold you a coat.

🗓️ Make Friends

• AI Innovation Lab Demo Day | Ithaca, NY | May 12 | → Register

• GenerationAI Conference | New York, NY | May 14 | → Register

• AiSalon Miami | Miami, FL | May 15 | → Register

• Midwest Digital Marketing Conference (MDMC) | St. Louis, MO | May 13–14 | → Register

• DigiMarCon Midwest 2025 | Chicago, IL | May 12–13 | → Register

• Gartner Marketing Symposium/Xpo 2025 | London, UK | May 12–13 | → Register

• Open Data Science Conference (ODSC) East 2025 | Boston, MA | May 13–15 | → Register

• CDAO San Jose 2025 | San Jose, CA | May 13 | → Register

🦄 Averi Stories & Startup Spotlight

Paramark: The Generative AI Platform Transforming Ad Performance

Paramark is redefining how brands measure and optimize their advertising efforts. By leveraging generative AI, Paramark provides a platform that quantifies the incremental impact of ad campaigns across various marketing channels. This data-driven approach bridges the gap between marketing and finance teams, enabling more informed budgeting and strategic decisions.​

The Backstory: Founded in 2022 by Pranav Piyush, Paramark emerged from stealth mode with a clear mission: to bring clarity and accountability to marketing performance. Recognizing the challenges brands face in attributing sales impact to specific campaigns, Piyush assembled a team to develop a solution that offers precise, actionable insights. The startup has already attracted clients like Square, ClickUp, Speak, and Chime, demonstrating its value in the competitive adtech landscape.

Key Innovation: Paramark’s platform utilizes generative AI to analyze and forecast the sales effects of advertising variations. By quantifying the incremental impact of each campaign, brands can allocate budgets more effectively and optimize their marketing strategies. The platform’s ability to provide clear, data-backed insights sets it apart in a crowded market.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

Run a One-Hour “Campaign Comeback” Sprint

Here’s what I’d do if you’ve got a campaign that’s flopping (and we’ve all been there):

1. Strip it down to the core idea.

2. Run it through 3 prompts:

   • “Make this 100x more fun.”

   • “Turn this into a meme-worthy hook.”

   • “Translate this for a community that actually cares.”

3. Pick the best version. Test only that.

You don’t need a total relaunch. You just need to reframe the vibe.

— Averi

This Week’s Prompt Highlight

“We’re launching a weird, brilliant B2B product. Can you give me a homepage headline that feels more like Patagonia and less like Salesforce?”

The result? A homepage that made visitors feel something before they even knew what it was.

Averi dropped—One line. No jargon. All vibes.

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Vanguard

  Position: AI/ML Engineer - Specialist

  Location: Hybrid – Malvern, PA

  Details: Vanguard is hiring an Machine Learning Engineer, Specialist to to pioneer innovative models that tackle the most intricate financial planning and portfolio construction challenges.

• Brookings Institution

  Position: Digital Marketing Manager

  Location: Washington, DC

  Details: The Brookings Institution is looking for a Digital Marketing Manager to oversee digital campaigns and strategies that promote the organization’s research and events. The role requires a blend of creativity and analytical skills.

• Snap Inc.

  Position: Product Manager, Ad Formats

  Location: Hybrid – Multiple Locations

  Details: Snap Inc. is seeking a Product Manager to lead the vision and strategy for innovative ad formats on Snapchat. The role involves leveraging data to optimize product experiences and drive user engagement. 

• Dynatrace

  Position: West Coast Lead Field Marketing Manager

  Location: Hybrid – Mountain View, CA

  Details: Dynatrace is hiring a Lead Field Marketing Manager to develop and execute marketing programs that generate leads and enhance sales alignment on the West Coast. The role includes managing budgets and innovating marketing strategies.

• Tempus AI

  Position: Senior Product Manager

  Location: Hybrid – Chicago, IL

  Details: Tempus AI is looking for a Senior Product Manager to lead the AI Applications Platform product team. The role involves developing strategic roadmaps and collaborating with cross-functional teams to enhance healthcare solutions.

• Anduril Industries

  Position: Senior Software Product Manager, QualityOS

  Location: Remote (United States)

  Details: Anduril is looking for a Senior Software Product Manager to lead the vision and execution for QualityOS—the AI-powered platform that supports inspection, traceability, and quality workflows across their advanced defense tech hardware.

Did You Know? — 89% of marketers say AI tools help them do more. But only 42% say those tools make the work itself feel better.

Til next time,

DFTA

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