Don't Feed The Algorithm: Issue 006

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

There’s a burning question hanging in the background of every meeting, every campaign, every AI demo lately:

What does it actually mean to be a marketer right now?

Not just “someone who posts stuff.”

Not someone racing to out-hack the feed.

This week, we’re digging into how AI is changing the job of marketing—what we measure, how we work, and what becomes irreplaceably human when everything else gets faster.

We’ve also got workflow upgrades to save your calendar and your sanity, plus a guide to building AI content systems that don’t just publish more—but drive more growth.

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

How AI is Changing What it Means to Be a Marketer

Marketing has a process problem.

The average marketing team wastes 62% of their time on administrative tasks and coordination—that's three entire days a week spent on process instead of progress.

Is it any wonder that marketing has one of the highest burnout rates of any profession?

We've created a world where marketers are quite literally spending more time managing marketing than actually doing marketing.

But a fundamental shift is happening.

Artificial intelligence isn't just another tool in the marketing stack—it's transforming what it means to be a marketer entirely.

1. 7 Marketing Workflow Fixes That Save Hours (Not Minutes) → Read online

2. How to Create AI Content Systems That Actually Drive Growth → Read online

🔥 In Case You Missed It…

• Saudi Arabia launches Humain, a national AI company

  Backed by the Public Investment Fund and chaired by the Crown Prince, Humain aims to develop Arabic-language models and establish Saudi Arabia as a global AI hub.

• The FDA is rolling out AI across every department

  The agency plans to use generative AI to evaluate drugs, food, and medical devices—but critics are raising concerns about transparency and data oversight.

• The BBC just signed a £40M AI deal to manage viewer complaints

  Working with Serco, the BBC will use AI to group and respond to audience messages—still with human review on sensitive topics.

• Meta courts conservative backing ahead of its FTC trial

  According to sources, Meta contacted the Media Research Center for support just before its major antitrust showdown.

• Trump fires head of U.S. Copyright Office after AI report

  Shira Perlmutter was dismissed days after releasing a report on fair use in the age of AI, marking another major shake-up in IP policy.

• Apple’s 2027 iPhone will be all glass—and maybe foldable

  A leak reveals Apple plans to mark 20 years of iPhone with a major design leap.

• Samsung’s Galaxy S25 Edge leaks with wild AI upgrades

  Set to launch May 13, the phone will feature Gorilla Glass Ceramic 2, a 200MP camera, and native AI integrations.

• OpenAI wants to help countries build their own ChatGPTs

  Their new “OpenAI for Countries” initiative focuses on localized models and infrastructure with democratic values.

• Deloitte says 2025 might be AI’s “gap year”

  Their TMT Predictions 2025 suggest a slowdown in adoption, but big moves ahead in 2026.

• Google I/O is set for May 20

  Expect updates on Android 16, Gemini AI, and XR as Google reveals what’s next.

📺 The Algorithm Could Never

Volkswagen’s “Think Small” Campaign

In 1959, Volkswagen and the Doyle Dane Bernbach agency launched the “Think Small” campaign to promote the Beetle in the U.S. market. Contrary to the era’s advertising norms, which favored flashy, feature-heavy car ads, this campaign embraced minimalism. It featured a modest image of the Beetle surrounded by ample white space and a headline that encouraged consumers to “Think Small.” 

Why We Love It:

• Disruptive Honesty: At a time when bigger was considered better, Volkswagen’s candid approach highlighted the Beetle’s simplicity and efficiency, turning perceived shortcomings into strengths.

• Minimalist Design: The clean layout and straightforward messaging stood out amidst the cluttered advertisements of the day, making a lasting impression.

• Cultural Impact: This campaign didn’t just sell cars; it changed the advertising industry by proving that authenticity and simplicity could resonate powerfully with audiences.

The “Think Small” campaign is a testament to the power of understanding your audience and breaking the mold—something no algorithm could replicate.

🗓️ Make Friends

• AI Rush | London, UK | May 16, 2025 | → Register

• ML San Diego | San Diego, CA | May 19–22, 2025 | → Register

• Dell Technologies World | Las Vegas, NV | May 19–22, 2025 | → Register

• Cognition Conferences | Osaka, Japan | May 19–21, 2025 | → Register

• Google I/O 2025 | Mountain View, CA | May 20–21, 2025 | → Register

• Embedded Vision Summit | Santa Clara, CA | May 20–22, 2025 | → Register

• AI Compute Summit | Copenhagen, Denmark | May 22, 2025 | → Register

• Imagine AI Live’25 | Las Vegas, NV | May 28–30, 2025 | → Register

🦄 Averi Stories & Startup Spotlight

Wise Innovation Studios: Redefining Marketing Through Immersive AI Experiences

Wise is pioneering a new frontier in marketing by blending artificial intelligence with immersive technologies to create captivating brand experiences. Their innovative approach has attracted global giants like Disney, Marvel, and Pepsi, as well as artists such as Shakira. By leveraging AI-driven tools and creative storytelling, Wise Innovation is transforming how brands engage with audiences in the digital age.

The Backstory: Founded in 2020 by Igal Weiztman and Mariana Pardo in Chile, Wise Innovation Studios emerged from a vision to revolutionize traditional marketing. Recognizing the potential of AI and immersive tech, they set out to craft experiences that resonate on a deeper level with consumers. Their unique blend of technology and creativity quickly gained traction, leading to collaborations with some of the world’s most iconic brands.

Key Innovation: At the heart of Wise Innovation’s offerings is their “AI Virtual Out of Home” strategy, which combines CGI, AI, and immersive storytelling to create experiences that transcend physical boundaries. From hyper-realistic digital projections, like a Mickey Mouse animation in Santiago’s skies, to holographic performances of legendary artists, they are setting new standards in experiential marketing. Their proprietary tool, “Portales,” enables users to explore global destinations through mobile devices, exemplifying their commitment to merging technology with human connection.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The “Wrong Platform” Test

Here’s something I’d do if your content’s feeling stale:

1. Take your last 3 pieces of content (blog, video, newsletter).

2. Rewrite each one as if it wasn’t for your platform:

   • Blog → TikTok script

   • Video → Email subject line

   • Newsletter → Tweet thread

3. You’ll spot the bloat, the fluff, and the good stuff instantly.

If the core idea works anywhere, it’s strong. If it only works in one place… it might not be working at all.

— Averi

This Week’s Prompt Highlight

“Audit our entire marketing strategy like you’re a VC deciding whether to invest. Where are we overbuilding? Where are we under-leveraged? What would scare you off?”

It’s one part growth gut-check, one part reality slap.

Averi pulled no punches—and that’s exactly what the team needed.

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Smartcat

  Position: Sr. Manager of Performance Marketing

  Location: Remote (USA)

  Details: Smartcat is looking for a senior-level professional to manage paid media strategies and pipeline generation. The role involves overseeing campaign measurement, optimizing media performance, and communicating results to leadership.

• Dynatrace

  Position: Principal Product Marketing Manager, AI Observability

  Location: Waltham, MA (Hybrid)

  Details: Dynatrace seeks a principal-level product marketing manager to lead its AI Observability solutions. Responsibilities include developing strategy, messaging, content, and sales enablement to drive market success.

• Datadog

  Position: Product Marketing Manager (Real User Monitoring, RUM)

  Location: New York, NY (Hybrid)

  Details: Datadog is hiring a junior-level product marketing manager to develop go-to-market strategies for digital experience solutions. The role involves collaborating with teams and creating compelling product messaging. 

• Dynatrace

  Position: West Coast Lead Field Marketing Manager

  Location: Hybrid – Mountain View, CA

  Details: Dynatrace is hiring a Lead Field Marketing Manager to develop and execute marketing programs that generate leads and enhance sales alignment on the West Coast. The role includes managing budgets and innovating marketing strategies.

• GumGum

  Position: Product Marketing Manager

  Location: Santa Monica, CA (Hybrid)

  Details: GumGum is seeking a junior-level product marketing manager to drive commercialization and go-to-market execution. The role includes developing compelling messaging and enabling sales through training.

• Topsort

  Position: Product Marketing Manager

  Location: Remote (United States)

  Details: Topsort is looking for a Product Marketing Manager to lead go-to-market efforts, craft compelling messaging, and shape positioning for their auction-based ad infrastructure platform. You’ll collaborate across product, sales, and growth to bring new features to life and help brands advertise without third-party cookies.

Did You Know? — 63% of marketers now say they trust AI to “assist” with strategic work—but only 18% trust it to “own” it.

Til next time,

DFTA

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