Don't Feed The Algorithm: Issue 007

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

Did you know marketers in flow state are 5x more productive and 430% more creative?

The difference between good marketers and exceptional ones isn't talent or hustle… it's system design.

This week we’re exploring the revolution of Vibe Marketing – originally derived from the ‘vibe coding’ gang… and yeah, it's a complete reinvention of how marketing actually happens using artificial intelligence to its current limits.

Not more tools. Not more meetings. But eliminating the bs that keeps you from doing your best work.

We’re also sharing 10 low-burnout content tactics and a behind-the-scenes look at the Averi ecosystem—and how 11 expert types are transforming what execution actually looks like inside modern teams.

Because better results don’t require more pressure.

Just a better vibe.

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

Vibe Marketing—Flow State as a Strategy

Vibe marketing is what happens when a marketer is finally freed from the friction

No bouncing between six tools. No toggling tabs to grab copy from a doc, resize an asset in Canva, run it through approvals, track results in a spreadsheet, and then start all over.

It's what emerges when an AI teammate collapses the entire creative and strategic workflow into a single interface—one that thinks with you, builds with you, and iterates in real-time.

Companies implementing this approach report 10-20x efficiency gains. You read that right.

Vibe marketing is the future for marketers who think fast, build faster, and refuse to let software bottlenecks kill momentum.

1. 10 Content Marketing Tactics That Grow Brands Without Burnout → Read online

2. Inside the Averi Ecosystem: How 11 Expert Types Are Transforming Execution → Read online

🎓 Stuff You Didn’t Learn In Marketing 101

The marketers adopting Vibe Marketing are seeing 60% greater revenue growth by building systems that turn weeks into hours.

The data around traditional marketing execution is wild:

• 62% of marketing time goes to coordination, not creation (that's insane)

• Context switching kills 20% of your focus instantly and steals 20+ minutes to get it back

• We're all losing 60+ minutes daily just toggling between apps – that's 32 ENTIRE workdays vanishing annually

No wonder most of us are drowning. But here's the thing: it doesn't have to be this way.

We've spent the past year absolutely obsessing over this problem, and we've built something that changes everything—a deep framework filled with actionable steps that takes you from fragmented tools and endless approval cycles to a system where marketing moves at the speed of thought.

Want the full playbook on Vibe Marketing in 2025?

Reply to this email and cc a friend who you think could use it as well.

We’ll send it to you both!

🔥 In Case You Missed It…

• Microsoft adds on-device AI to the Edge browser

  At Build 2025, Microsoft announced new APIs that allow web developers to tap into on-device AI using lightweight models like Phi-4-mini—bringing faster, smarter AI functionality straight into the browser.

• Imec pushes for modular, reconfigurable AI chips

  Semiconductor leader Imec is advocating for programmable chip designs that can adapt to evolving AI algorithms via flexible “supercell” architectures.

• Foxconn and Nvidia launch Taiwan’s first AI supercomputing hub

  Built on Nvidia’s Blackwell GPUs, this new AI Factory aims to supercharge industry-wide AI development across Taiwan and beyond.

• China is building an AI supercomputer in space

  The project involves 2,800 AI-equipped satellites, using laser communications and onboard processors to enable real-time data processing from orbit.

• Microsoft announces 7,000 layoffs to double down on AI

  In a significant shift, Microsoft is cutting 3% of its workforce to reallocate resources toward AI growth initiatives.

• Dell debuts enterprise AI servers with Nvidia Blackwell chips

  New Dell servers promise better performance for AI workloads—especially for large enterprise environments moving beyond cloud-only infrastructure.

• Google I/O 2025 shows off the next wave of AI

  Highlights include Android 16 updates, deeper Gemini integration, and ambitious AI projects like Project Astra and AlphaEvolve from DeepMind.

📺 The Algorithm Could Never

Aimé Leon Dore x New Balance – “RC56”

No voiceover. No hashtags. No “drops soon” urgency.

Just late afternoon light, crisp tailoring, and the quiet swagger of a brand that knows exactly who it’s for.

Why We Love It:

This campaign doesn’t try to sell you a shoe.

It invites you into a world.

Shot like a Criterion short film, the RC56 campaign blurs the line between sport, art, and identity. It’s not loud. It’s not optimized. It’s deliberately human—with storytelling that lingers.

New Balance brought the tech.

ALD brought the soul.

🗓️ Make Friends

• DigiMarCon Detroit | Detroit, MI | May 22–23, 2025 | → Register

• Dublin Tech Summit | Dublin, Ireland | May 28–29, 2025 | → Register

• The Lead Summit | New York City, NY | May 28–29, 2025 | → Register

• ETCIO Annual Conclave 2025 | Goa, India | May 29–June 1, 2025 | → Register

• Data Analyst Career Workshop | Online | May 31, 2025 | → Register

🦄 Averi Stories & Startup Spotlight

Hedra: The AI Video Platform Turning Memes into Marketing Gold

Hedra is redefining the landscape of generative video content by enabling creators and marketers to produce high-quality, animated videos with realistic characters and voices. Their platform combines uploaded images with text-to-speech audio, allowing for the creation of engaging content that resonates with audiences.

The Backstory: Founded in 2024 by CEO Michael Lingelbach, Hedra gained prominence after a viral video featuring a baby interviewing a dog showcased the platform’s capabilities. The company has since raised $32 million in a Series A funding round led by Andreessen Horowitz’s Infrastructure fund, bringing its total funding to $44 million. 

Key Innovation: Hedra’s Character-3 “omnimodal” model integrates video, voice, motion, and emotion to deliver superior character performance. This technology allows for the creation of lifelike avatars that can be used in various applications, from digital marketing campaigns to AI-generated podcasts. By focusing on controllable character models, Hedra sets itself apart from competitors, offering a unique tool for brands aiming to produce compelling, AI-driven content. 

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The “Minimum Lovable Campaign” System

Here’s how to launch campaigns that move fast, feel good, and still hit:

1. Start with a Vibe Sprint.

   Block 90 minutes to define:

   • The feeling you want the audience to have

   • 3 real things you’d say out loud in a conversation

   • 1 sentence that describes why this matters now

2. Prototype in Public.

   Instead of building the whole campaign:

   • Post the core idea on LinkedIn or Twitter

   • Turn it into a short Reel or Story

   • Email your top customers and ask “Does this hit?”

3. Ship the Minimum Lovable Version.

   Skip the 18-tab brief. Launch with:

   • A short-form video

   • A single landing page

   • 1 outbound email or ad

4. Use AI to Fill in the Gaps—Not Lead the Show.

   • Prompt for alt CTAs, subject lines, or channel variants

   • Refine language without diluting tone

   • Auto-tag performance insights for faster learning

This isn’t MVP marketing—it’s MLP: Minimum Lovable Product.

Less friction. More feeling. Built for flow

— Averi

This Week’s Prompt Highlight

“Give me 3 marketing campaign concepts that feel like an indie film trailer—not a B2B ad.”

The user didn’t want “professional.”

They wanted emotional. Unexpected. Alive.

Averi came back with campaigns that felt more like A24 meets SaaS—and less like another funnel with stock photos.

Test your own creative limits with Averi 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Forge

  Position: Lifecycle Marketing Manager

  Location: New York, NY

  Details: Forge is seeking a Lifecycle Marketing Manager to lead and scale email marketing programs, driving engagement and revenue through strategic campaigns while ensuring compliance with regulations.

• Udemy

  Position: Manager, Marketing Operations

  Location: San Francisco, CA

  Details: Udemy is looking for a Manager of Marketing Operations to lead a team of specialists, optimize campaign workflows, manage execution, and enhance operational efficiency.

• Smartly.io

  Position: Senior Product Marketing Manager - AI & Intelligence

  Location: New York, NY

  Details: Smartly.io seeks a Senior Product Marketing Manager to lead go-to-market strategies for AI capabilities, drive product positioning, create customer materials, and collaborate across teams to enhance product adoption. 

• Snap Inc.

  Position: Group Product Marketing Manager, Business Platform

  Location: Multiple Locations (Hybrid)

  Details: Snap Inc. is hiring a Group Product Marketing Manager to lead product marketing for Snapchat’s Business Platforms, develop go-to-market strategies, and engage with cross-functional teams to enhance product features.

• Workiva

  Position: Senior Campaign Manager

  Location: Remote, USA

  Details: Workiva is seeking a Senior Campaign Manager to drive pipeline generation through integrated campaigns, managing budgets and collaborating with teams to ensure marketing efficacy and alignment with business goals.

• iManage

  Position: Channel Partner Marketing Manager (US)

  Location: Chicago, IL (Hybrid)

  Details: iManage is looking for a Channel Partner Marketing Manager to drive growth through strategic partnerships by developing and executing marketing strategies for channel partnerships, enhancing brand visibility, and managing campaigns.

Did You Know? — 62% of marketers say their best ideas come outside of structured work hours.But only 19% say they have systems to capture and act on them.

Til next time,

DFTA

If this hits home, we’d love it if you shared it. Send it to a friend, a teammate, or that one person who’s always drowning in a Google Doc.

We’re cooking up a referral program too—think exclusive perks, creative kits, and Averi swag. Stay tuned.