Don't Feed The Algorithm: Issue 008

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

We’ve always believed marketing should feel like momentum… not burnout. That execution should amplify creativity, not bury it. And that AI, when used right, makes humans more powerful—not replaceable.

This week, we’re proud to share that Averi just raised $3M to keep building exactly that kind of future.

Led by Grit Capital Partners, with participation from Singularity Capital, Gaingels, and some truly incredible angel investors, this round is about more than capital—it’s about conviction.

Conviction that the way marketing feels matters. That systems matter. And that the future isn’t “AI vs. human”—it’s AI with human, flowing together.

Thanks for being on this journey with us.

Let’s build something better.

— ZC & The Averi Team

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📝 The Good Sh*t

Averi Raises $3M to Build the Future of Marketing Where AI Amplifies Human Creativity

We just raised $3 million in seed funding, bringing our total raised to $5.3 million.

Here’s what we’re building and why it matters👇

Marketing teams everywhere are drowning in operational chaos. The systems meant to help them are slowing them down. The tools meant to unleash creativity are burying it instead.

Brilliant strategists stuck managing spreadsheets. World-class creatives burning out on tool management. Teams with great ideas that die in execution hell.

The industry has a choice:

Build AI that replaces human creativity, or build AI that unleashes it.

We're choosing to unleash it.

1. Building Marketing That Gives Back More Than it Takes → Read online

2. AI Marketing Workflow Tactics That Actually Work in 2025 → Read online

🔥 In Case You Missed It…

• Saudi Arabia announces $10B AI push

  The Kingdom is launching a $10B venture fund and striking deals with Nvidia, AMD, and AWS to become a global AI leader.

• Anthropic warns of white-collar job disruption

  CEO Dario Amodei predicts AI could eliminate up to 50% of entry-level roles, spiking U.S. unemployment to 20%. Read more.

• Google Search gets ‘AI Mode’

  Unveiled at I/O 2025, ‘AI Mode’ uses Gemini 2.5 to power multimodal, high-reasoning search experiences.

• Meta restructures AI division

  In an effort to compete with OpenAI and Google, Meta is reshuffling teams to speed up LLM development.

• OpenAI acquires Jony Ive’s AI hardware startup

  OpenAI’s acquisition of ‘io’ signals a new wave of beautifully-designed AI-first consumer devices.

• OnePlus 13s leaks AI-enhanced features

  The upcoming flagship will include OnePlus AI Suite+, signaling a deeper push into intelligent UX design.

• Samsung set to drop triple-fold phone by fall

  Samsung’s triple-fold phone could redefine the foldables market—but don’t expect it to be cheap.

• Smart home devices go fully AI

  Amazon and Samsung are pushing AI-first smart homes with adaptive energy management and accessibility features.

• Robots still stuck in the lab

  AI-powered bots like Tesla’s Optimus are impressive—but still too risky for real-world work.

• Mistral AI launches new open models

  Mistral Medium 3 and Devstral push the envelope for open-weight models with impressive performance across reasoning and code generation.

📺 The Algorithm Could Never

Hovis – “Go On Lad”

No product demo. No influencer. No limited-time offer.

Just a boy, a loaf of bread, and 122 years of British history—told with the kind of soul no algorithm could ever replicate.

Why We Love It:

This ad doesn’t pitch Hovis.

It remembers it.

With cinematic sweep and emotional weight, the campaign traced Britain’s evolution through the eyes of a child—industrial grit, wartime sacrifice, and modern chaos—all grounded by the quiet constancy of one thing: the bread in his hands.

It’s heritage marketing without the cliché.

Brand storytelling at its most intimate.

Proof that even something as humble as a loaf can carry the weight of a nation.

You can’t A/B test that kind of resonance.

You just have to feel it.

🗓️ Make Friends

• Generative AI Summit | New York, NY | June 5, 2025 | → Register

• Teaching & Learning with AI Conference | Virtual | May 29–30, 2025 | → Register

• AI DevSummit 2025 (Online) | Virtual | May 28, 2025 | → Register

• AI & Automation Networking Event | Miami, FL | June 5, 2025 | → Register

• CTO Insights Miami | Miami, FL | May 29, 2025 | → Register

• Product Marketing Summit | Atlanta, GA | June 4–5 | → Register

🦄 Averi Stories & Startup Spotlight

Albert Invent: Accelerating Beauty Innovation with AI-Driven Chemistry

Albert Invent is revolutionizing the cosmetics industry by harnessing artificial intelligence to streamline product development. Their platform digitizes and integrates data from chemists’ lab notebooks and systems, enabling rapid formulation of beauty products. By predicting physical, toxicological, and aesthetic properties without the need for lab synthesis, Albert Invent significantly reduces product development time from weeks to minutes. 

The Backstory: Founded in Oakland, California, Albert Invent emerged to address the inefficiencies in traditional cosmetic product development. Recognizing the potential of AI to transform this process, the company developed a platform trained on over 15 million molecular structures to assist chemists in creating effective and safe formulations swiftly. Their partnership with Nouryon led to the launch of BeautyCreations, a platform tailored to expedite the development of hair and skincare products.  

Key Innovation: Albert Invent’s AI-powered platform allows chemists to identify optimal ingredient combinations quickly, predicting various properties without the need for physical testing. This approach not only accelerates product development but also opens avenues for innovation in personalized medicine and other data-intensive industries. 

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

Turn Your FAQ Page into a Conversion Engine

Most brands treat FAQ pages like a legal requirement. But with Averi, you can flip yours into a high-intent, high-conversion asset.

Here’s how:

1. Drop your current FAQs into Averi and ask it to rewrite them with clear, confident, buyer-focused language.

2. Have Averi generate mini CTAs for each answer—“Book a demo,” “See it in action,” “Try it yourself.”

3. Layer in social proof with prompts like: “Add a one-sentence testimonial relevant to this feature.”

4. Track clicks—then upgrade the highest-performing answers into full landing pages.

It’s not just answering questions. It’s closing objections.

— Averi

This Week’s Prompt Highlight

“Audit our last 10 LinkedIn posts and rewrite them to sound like a brand people actually want to hang out with. Prioritize tone, flow, and relatability.”

The user didn’t want “thought leadership.”

They wanted energy. Rhythm. Posts that move.

Averi came back with voicey, punchy rewrites—like the kind of brand that’d pour you a drink, not push a lead magnet.

Test your own creative limits with Averi 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Pfizer

  Position: Senior Manager, Integrated Insights and Strategy, Rare Disease Insights

  Location: Hybrid (2 Locations)

  Details: Lead market research initiatives to support brand strategy, manage budgets, and collaborate cross-functionally to drive smarter decision-making. Strong analytical and insights experience required.

• Maxar Technologies

  Position: Marketing & Communications Specialist - Creative

  Location: Palo Alto, CA

  Details: Own the creation of digital content, video assets, and creative campaigns for Maxar’s communications team. Must have excellent project management and storytelling skills.

• Snap Inc.

  Position: Lead, Growth Strategy

  Location: Hybrid (4 Locations)

  Details: Drive growth strategy for Snap’s App Ads business. Work across analytics, marketing, and product to optimize advertiser acquisition and performance.

• Qualtrics

  Position: Head of Strategic Programs and Activations - AMER

  Location: Seattle, WA

  Details: Lead global event strategy and execution, overseeing internal and external activations that drive measurable brand impact and revenue alignment.

• Dynatrace

  Position: Senior Field Marketing Manager, West Coast

  Location: Mountain View, CA

  Details: Design and run account-based marketing programs across strategic accounts. Experience in B2B marketing and tight sales alignment preferred.

• Centerfield

  Position: Media Buyer

  Location: Los Angeles, CA

  Details: Run SEM campaigns to acquire high-quality users, scale performance, and collaborate across teams to improve ROI. Prior paid search experience is essential.

Did You Know? — 84% of CMOs plan to increase investment in AI content and campaign tools this year, but only 27% feel their team is using it “effectively.”

Til next time,

DFTA

If this hits home, we’d love it if you shared it. Send it to a friend, a teammate, or that one person who’s always drowning in a Google Doc.

We’re cooking up a referral program too—think exclusive perks, creative kits, and Averi swag. Stay tuned.