Don't Feed The Algorithm: Issue 009

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

Scaling content used to mean losing quality. Or worse… losing your voice.

But we’re entering a new era.

One where AI isn’t just a tool for cranking out volume, but a creative collaborator that helps brands show up better, not just more often.

Most teams are stuck between two extremes: high-volume generic content, or slow, bloated production pipelines.

This week, we’re digging into how to scale your content marketing without selling your soul—along with a practical breakdown of what actually works when optimizing for LLM-based search (and which tools to trust when you’re under the gun to create, but still want to stand out).

Let’s build smarter, more soulful marketing; together.

— ZC & The Averi Team

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📝 The Good Sh*t

How to Scale Your AI Content Marketing (Without Selling Your Soul)

Your content calendar is a beautiful lie.

Every Sunday, you stare at that perfectly color-coded grid in your project management tool and think,

"This week, we're going to nail it."

By Tuesday, three urgent requests have blown up your editorial schedule.

The secret to scaling content isn't just producing more—it's building repeatable systems that actually work.

But what does that actually look like?

And how do you scale content without losing the creative soul that makes your brand worth following in the first place?

1. How to Create Content That Actually Surfaces in LLM Search in 2025 → Read online

2. Best AI Content Creation Tools That Don’t Kill Your Creativity → Read online

🎓 Stuff You Didn’t Learn In Marketing 101

The marketers building sustainable content engines, the kind that scale without selling out, aren’t just using AI.

They’re rethinking what content actually is in an LLM-first world.

Here’s what most brands are missing:

• LLMs now influence 60–80% of early buyer research (and most of your content isn’t even surfacing)

• Over 70% of marketing teams still optimize only for Google SERPs

• Less than 15% have a clear strategy for structuring content to feed LLMs, not just crawlers

Translation? You’re publishing into the f*cking void.

But, lucky for you, it doesn’t have to stay that way.

We’ve built a full playbook for how to make your content actually show up in AI search—without turning your site into a keyword salad.

It’s built for modern teams who want to work smarter and sound like real humans.

Want our full breakdown on LLM search?

Reply to this email (and cc a friend who needs to see it too). We’ll send it to you both.

🔥 In Case You Missed It…

• Amazon is investing $10B to expand its AI infrastructure in North Carolina, promising 500+ high-skilled jobs and reinforcing its stake in the AI arms race.

• Meta signed a 20-year deal with Constellation Energy to power its AI data centers with nuclear energy—its first step into atomic infrastructure to support AI scaling.

• Nvidia confirmed soaring demand for AI inference chips, driven by complex workloads from OpenAI, Anthropic, and other GenAI leaders.

• UK ministers proposed concessions to avoid defeat over controversial copyright rules in the AI data bill, aiming to calm backlash from artists and creators.

• Apple is expected to unveil iOS 19 at WWDC 2025 with AI-powered upgrades, including smarter Siri, real-time translation, and a redesigned interface.

• OnePlus 13s launches this week with sleek design and built-in AI enhancements, including OnePlus AI Suite+ for optimized performance.

• NYC’s Tech Week 2025 shattered records with 1,000+ events, putting AI and robotics front and center and solidifying the city’s hard tech credentials.

• Code-gen startups are booming, with companies like Cursor raising serious rounds by helping engineers ship faster (or not at all).

• The FDA launched “Elsa”, a genAI-powered tool designed to streamline agency operations and boost efficiency across federal workflows.

• Google unveiled Gemini 2.5, Veo, and Astra at I/O 2025—a new wave of tools enabling cinema-quality video creation, smarter search, and real-time assistant capabilities.

📺 The Algorithm Could Never

Patagonia – “Don’t Buy This Jacket”

Full-page ad. Bold headline. One giant contradiction.

In the middle of Black Friday chaos, Patagonia told customers not to buy their bestselling jacket. Why? To spark a conversation about overconsumption, fast fashion, and sustainability.

Why We Love It:

This campaign didn’t optimize for clicks.

It wasn’t chasing conversions.

It was a brand calling itself out—and inviting its customers to do better too.

In a world of templated urgency and algorithm-friendly slogans, Don’t Buy This Jacket was raw, rebellious, and real. It didn’t just sell a product. It defined a philosophy.

Turns out, honesty scales too.

🗓️ Make Friends

• DigiMarCon Dallas 2025 | Dallas, TX | June 5–6 | → Register

• AI for B2B Marketers Summit | Virtual | June 6 | → Register

• Data + AI Summit 2025 | San Francisco, CA | June 9–12 | → Register

• DigiMarCon Boston 2025 | Boston, MA | June 9–10 | → Register

• eCommerce Summit | Denver, CO | June 10 | → Register

🦄 Averi Stories & Startup Spotlight

Brij: The QR-Driven Platform Powering Post-Purchase Experiences

Brij is reinventing how brands stay connected with customers—after the purchase. By placing QR codes on packaging, products, and inserts, Brij enables brands to trigger personalized digital experiences that deepen loyalty, gather zero-party data, and drive repeat sales.

The Backstory: Founded in 2020 and based in New York City, Brij was launched by Kait Stephens and Zack Morrison with a simple idea: what if a product could be a portal? As DTC and retail brands struggled to retain visibility beyond checkout, Brij emerged to fill the gap between delivery and delight.

Key Innovation: A no-code platform that links physical products to branded landing pages, interactive content, and loyalty flows—via QR codes. Brij gives marketers a new post-purchase channel to engage customers in ways that feel timely, intentional, and uniquely valuable.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The “Two-Track Content Stack” for LLM Dominance

Tired of publishing blogs that never surface in AI results?

Do this:

1. Track 1: LLM-First Core Content

   → Build deep, high-intent pillar pages optimized for structure and clarity. Think: schema-rich FAQs, glossary hubs, and strategic how-tos with clean semantic formatting. This becomes the spine of your brand in AI responses.

2. Track 2: Personality-Packed Editorials

   → Weekly thought pieces or opinionated takes that reinforce your tone and POV. These give your brand “human weight” in the LLM landscape and are perfect for newsletter + LinkedIn repurposing.

The kicker? I can help you execute both—no need to choose between boring but findable vs. bold but buried.

— Averi

This Week’s Prompt Highlight

“Create a content plan where each piece not only ranks in Google, but also has a high likelihood of being quoted by LLMs. Prioritize structure, clarity, and semantic richness… but keep the tone human, not robotic.”

The request was tactical. The result? Transformational.

Averi generated a week-by-week plan that blended data-backed topic clusters with clean formatting structures designed for LLM parsing—complete with suggested paragraph structures, TL;DR summaries, and contextual interlinking.

Suddenly, SEO didn’t feel like SEO.

It felt like actual strategy…

Get your brand mentioned by ChatGPT with Averi 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Meta

  Position: Content Engineer – Generative AI

  Location: Menlo Park, CA

  Details: Meta is hiring a Content Engineer focused on generative AI—working across prompt engineering, model tuning, and creative testing. The role reflects the rising demand for self-taught AI skills and offers one of the most lucrative emerging career paths in tech.

• Airwallex

  Position: Senior Product Marketing Manager, Business Accounts

  Location: Remote (2 Locations)

  Details: Airwallex is seeking a Senior Product Marketing Manager to develop value propositions, drive product launches, and enhance customer engagement for their Business Account products. The role involves collaborating across teams and leveraging data-driven insights to inform marketing strategies.

• Anduril

  Position: Partnerships Marketing Manager

  Location: Costa Mesa, CA

  Details: Anduril is hiring a Partnerships Marketing Manager to identify and develop strategic collaborations, drive execution, and evaluate partnership opportunities that enhance the company’s broader brand strategy.

• ServiceNow

  Position: Senior Director, Product Marketing, Core Platform, App Dev & Security

  Location: Remote / Hybrid (Santa Clara, CA)

  Details: ServiceNow is looking for a marketing leader to shape messaging, manage product launches, and mentor a team promoting its enterprise platform. You’ll collaborate cross-functionally to drive demand generation.

• GPTZero

  Position: Growth Product Lead

  Location: New York, NY

  Details: GPTZero is seeking a Growth Product Lead to drive user acquisition, retention, and product-market fit. You’ll work closely with engineering and design to expand AI-driven services to new markets.

• ZS

  Position: Event Marketing Associate

  Location: Hybrid (Chicago, IL)

  Details: ZS is looking for an Event Marketing Associate to help plan, execute, and measure impact across digital and in-person events. Ideal for someone who’s a logistics pro with an eye for creative experience design.

Did You Know? — 70% of marketers say they make their most creative decisions under time pressure… But only 12% say their workflows are actually built to support fast, inspired execution.

That gap? It’s where momentum dies.

Til next time,

DFTA

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