Don't Feed The Algorithm: Issue 010

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

This one’s a little personal.

Don’t Feed The Algorithm started as a phrase we’d toss around internally when a campaign felt more like a checkbox than a breakthrough.

But now, it’s become something more: a creative compass.

This week, we’re sharing the manifesto that started it all — our blueprint for marketing that actually matters. Not more posts. Not more pixels. Just work that cuts through, resonates, and builds something real.

We’re also diving into why Execution-First Marketing is the model modern teams can’t afford to ignore and 10 workflow hacks that actually work for real teams trying to do more with less.

Because the game isn’t just about having the best ideas anymore.

It’s about making sure they ship.

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

Don't Feed the Algorithm—A Manifesto for Marketing That Actually Matters

The algorithm is hungry.

It wants more content, more data, more engagement, more noise. It wants you to post three times a day, optimize for keywords you don't care about, and create content that sounds like everyone else just to get a few more of those ever so valuable impressions.

The algorithm doesn't care if your content is meaningful. It doesn't care if your brand stands for something. It doesn't care if you're solving real problems or just making noise.

It only cares if you're feeding it.

And every time you optimize for the algorithm instead of your audience…

You lose a little bit of what makes your brand worth following in the first place.

1. What Is Execution-First Marketing (And Why It’s the Future)→ Read online

2. 10 Marketing Workflow Hacks That Actually Work → Read online

🔥 In Case You Missed It…

• Google’s AI Overviews are crushing publisher traffic. With fewer users clicking through traditional blue links, many news outlets are reporting double-digit declines in referral traffic. As The Wall Street Journal reports, this could reshape how journalism survives in the AI-powered web.

• Apple introduced “Apple Intelligence” at WWDC, a native AI layer that weaves text and image generation directly into iOS and macOS. The suite is Apple’s answer to ChatGPT—and TechCrunch has the full breakdown on what it means for productivity and personalization.

• OpenAI’s ChatGPT suffered major global outages on June 10, leaving millions of users without access for hours. TechRadar covered the outage, highlighting just how critical LLMs have become in our daily workflows.

• Meta is reportedly looking to invest $15B in Scale AI, securing a 49% stake as part of its ambition to build a next-gen “superintelligence” lab. Reuters has the full scoop, and it signals a bold step in the LLM arms race.

• Android 16 is officially here, bringing with it deeper Gemini AI integration, predictive battery health, and a more fluid multitasking experience. Android Central details the rollout and what it means for Pixel and flagship Android users.

• Huawei debuted the Pura 80 Ultra, a flagship phone with heavy emphasis on AI-powered photography and advanced image processing. Gizmochina breaks down the new features and why Huawei’s still pushing hard in the AI hardware race.

• Samsung’s smart home play just got smarter. Their latest AI fridge can now recognize individual voices and deliver personalized calendars, notes, and playlists. Check out Samsung’s vision for a fully adaptive home.

• The UK just pledged £86 billion toward AI and science investment, including funding for semiconductors, battery innovation, and AI research centers. See the announcement here—a strong move to claim tech leadership post-Brexit.

📺 The Algorithm Could Never

Leica – “The World Deserves Witnesses”

Rather than a flashy ad or AI-generated visuals, Leica’s campaign chose to feature raw, unretouched photographs, honoring real photographers and their unique perspectives. Each image—from historic scenes to everyday poetry—was included as-is, reinforcing authenticity over polish.

Why We Love It:

• Pure honesty:

  No staged visuals. What you see is real emotion and unfiltered life through a Leica lens.

• Timeless storytelling:

  The campaign was built on sincerity, not gimmicks or trends.

• Craft over clicks:

  Leica trusted the strength of your eye, not PPC budgets or A/B tests.

The algorithm might chase “engagement hooks.”

But only a campaign like this can say, “The world deserves to be seen—by real humans.”

🗓️ Make Friends

• AMD Advancing AI | Virtual & Austin, TX | June 12 | → Register

• Transition‑AI 2025 | Boston, MA | June 12 | → Register

• Enterprise AI Marketing Transformation Assembly | London, UK (Europe-wide) | June 11–12 | → Register

• InfoComm 2025 | Orlando, FL | June 10–13 | → Register

• RevOps AF Europe | Berlin | June 11 | → Register

🦄 Averi Stories & Startup Spotlight

Layup: The AI-Powered Platform Helping Brands Build Better Presentations, Faster

Layup is reimagining the way teams build pitch decks, investor presentations, and internal reports—combining the speed of AI with the intuition of great storytelling. Its sleek interface and smart design tools help brands go from rough idea to polished deck without wasting hours in slide purgatory.

The Backstory: Founded in 2022 and based in San Francisco, Layup was launched by ex-Figma and Notion designers who were tired of the drag-and-drop grind of traditional deck-building. Their goal? Make presentations feel more like creativity—and less like formatting hell.

Key Innovation: Layup blends GPT-powered content suggestions, modular design components, and real-time collaboration into one frictionless workflow. Whether you’re a founder raising your next round or a marketer building a campaign pitch, Layup helps you get there faster—with decks that actually land.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

Create an Internal “Work in Progress” Wall

The best creative teams don’t wait for polish—they share early.

We recommend building a rolling, low-stakes place (Notion, Slack thread, or even a weekly Loom) where teammates drop half-baked ideas, campaign fragments, or scrappy visuals.

Why?

• It normalizes experimentation

• You spot patterns faster

• Good ideas get momentum before they die in doc purgatory

You don’t need more meetings.

You need a wall.

— Averi

This Week’s Prompt Highlight

“Turn our ‘Services’ page into a narrated journey—like a founder showing you around their studio.”

The original page felt like a brochure.

Averi dropped a version felt like a behind-the-scenes tour.

Conversions jumped 28% in the first week.

Test your own creative limits with Averi 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Nextiva

  Position: AI Marketing Engineer – Go‑to‑Market Internship (Summer 2025)

  Location: Scottsdale, AZ

  Details: As their next intern, you’ll help prototype AI/ML integrations and support go-to-market strategies. A great opportunity to blend marketing instincts with technical curiosity.

• Notion

  Position: AI Product Marketing Manager

  Location: Hybrid (San Mateo, CA or Bellevue, WA)

  Details: Notion is looking for a Product Marketing Manager – AI to lead go-to-market strategy and messaging for Notion AI, collaborating across product, design, and growth teams to shape user-facing narratives and drive adoption.

• MagicSchool AI

  Position: Senior Manager, Customer Marketing

  Location: Remote (USA)

  Details: MagicSchool AI is seeking a Senior Manager of Customer Marketing to design and scale onboarding, retention, and community programs that turn educators into passionate advocates for this fast-growing generative‑AI platform

• tvScientific

  Position: Machine Learning Engineer

  Location: Remote (USA)

  Details: tvScientific is building the future of TV advertising—and they’re looking for an ML engineer to develop inference pipelines for smarter ad delivery.

• Airwallex

  Position: SEO Content Marketing Manager

  Location: Remote (Singapore & Australia)

  Details: Airwallex is hiring a SEO Content Marketing Manager to lead high-quality content creation, drive organic traffic growth, and collaborate across global marketing teams with an eye for storytelling and data-driven performance.

• Smartly

  Position: Senior Product Marketing Manager

  Location: Remote

  Details: Smartly.io is looking for a Senior PMM to help drive messaging and GTM strategy for their performance ad platform.

Did You Know? — 72% of marketers say their teams are producing more content than ever… but 63% admit they have no system to measure what’s actually driving results.

Til next time,

DFTA

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