Don't Feed The Algorithm: Issue 013

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

Here’s a hard truth to swallow: full-time isn’t always full-value.

We see it everywhere: brands investing six figures in a single hire and still bottlenecking execution. Strategy decks that never see daylight. Campaigns that die in approval hell.

Because the problem isn’t talent.

It’s systems.

This week, we’re talking about why full-time can be the riskiest hire in marketing today—and how smarter teams are shipping faster without bloating headcount.

Plus, we’re giving you the tools to do it yourself: the best AI-powered creation tools that don’t kill your voice, and our step-by-step blueprint for launching a full campaign in 7 days (even if your team is tiny).

Let’s build marketing that actually moves.

— ZC & The Averi Team

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📝 The Good Sh*t

The $200K Marketing Hire That Never Delivered: Why Full-Time is the New Risk

74% of companies admit they've hired the wrong person…

…With bad marketing hires costing anywhere from $17,000 to $240,000 when you factor in recruitment, training, lost productivity, and the inevitable replacement process.

Meanwhile, companies using expert networks like Averi achieve 98% trial-to-hire success rates by working only with the top 3% of marketing talent through proven vetting systems.

This isn't just about better hiring—it's about questioning whether traditional hiring makes sense at all.

1. The Best AI Content Creation Tools That Empower Marketers → Read online

2. How to Launch a Full Campaign in 7 Days (Without a Team of 10) → Read online

🔥 In Case You Missed It…

• OpenAI signs $10B in deals with news publishers. In a bid to train ChatGPT on high-quality content, OpenAI has struck major licensing agreements with dozens of media outlets—sparking debate about AI’s role in funding (or gutting) journalism.

• Apple to integrate ChatGPT systemwide. At WWDC, Apple announced a partnership with OpenAI to add ChatGPT across iOS 26, including Siri and writing tools—positioning Apple to quietly own the AI interface.

• Anthropic unveils Claude 4. The latest model from Anthropic promises stronger reasoning and safer outputs than GPT-4, pushing the LLM arms race even further while leaning on constitutional AI to avoid rogue responses.

• Google drops prices on Gemini Advanced. Facing competition from OpenAI, Google has slashed pricing on its Gemini subscriptions and rolled out new image generation and voice features for free-tier users.

• Nvidia launches AI microdata centers. Nvidia is shipping turnkey microdata centers designed to help telcos and hospitals deploy private AI workloads—another step to dominate edge AI infrastructure.

• AI video generation heats up. Pika Labs just raised $80M to scale its short-form AI video creation tools, competing with Runway, Stability, and OpenAI’s rumored video model. Expect even weirder TikToks soon.

• Meta unveils Llama 4’s next evolution. Meta is testing a Llama 4.5 update ahead of Llama 5’s launch this fall, promising better multilingual reasoning and smaller, faster models for edge devices.

• Slack rolls out AI-powered summaries. The popular work app is adding AI recaps and search features for all paid plans, aiming to reduce notification fatigue and make catching up in busy channels a one-click task.

• Microsoft debuts AI Explorer for Windows 12. The next-gen OS will feature a built-in AI sidekick that can summarize documents, help write emails, and control settings, in a bid to put Copilot at the heart of every PC.

• LinkedIn tests AI-generated posts. The platform is quietly rolling out automated post suggestions for users based on trending topics and their own expertise—raising questions about what authentic thought leadership even means.

• Tesla reportedly training its own LLM. Leaked documents suggest Tesla is working on an in-house large language model to power its vehicles, customer support, and future humanoid robots—moving away from reliance on third-party providers.

📺 The Algorithm Could Never

Levi’s – “Buy Better, Wear Longer”

Not a limited-time offer. Not a discount code. Just a call to slow down.

Levi’s Buy Better, Wear Longer campaign didn’t push you to buy more. It asked you to buy once—and keep it. It reframed denim not as disposable fashion but as something you live in, repair, and pass down.

Why We Love It:

Because it bets on trust over trends.

It trades hype for honesty.

It shows that marketing can stand for something bigger than the next sale—without sacrificing style or storytelling.

No algorithm would tell you to sell less.

But Levi’s knew brand equity is built on values that last.

🗓️ Make Friends

• The Power of Partnership: Collaborating for Startup Success | San Antonio, TX | July 10 | → Register

• AI Training for Small Business | Wilsonville, OR | July 10 | → Register

• DeveloperWeek & AI DevWorld | Mannheim, Germany | July 1–3 | → Register

• AI & Tech Networking in SF | San Francisco, CA | July 9 | → Register

• Momentum AI Summit | San Jose, CA | July 15-16 | → Register

🦄 Averi Stories & Startup Spotlight

Supernormal: The AI-Powered Platform Turning Meetings Into Documentation

Supernormal is taking the headache out of meetings by automatically turning video calls into structured, shareable notes—no transcription busywork required. It’s the end of “who’s taking notes?” and the start of always-on knowledge capture for lean teams.

The Backstory: Founded in 2022 and headquartered in Stockholm, Supernormal was built by ex-Google and Klarna engineers who were sick of meetings that led nowhere. They realized even great calls died in Slack threads and forgotten Notion pages. So they created a tool that integrated where work already happens to make sure knowledge never gets lost.

Key Innovation: An AI-powered assistant that joins Google Meet, Zoom, or Teams calls and instantly delivers clean, summarized notes with action items. Supernormal also plugs directly into CRMs, project management tools, and docs, so teams can skip manual updates and actually use what was discussed. It’s the modern marketing team’s secret weapon for staying aligned, fast, and sane.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

Run “Mini-Agency Weeks” Inside Your Team

Instead of dragging out production across endless async tasks, block 5 days where everyone acts like an agency team:

• Day 1: Brief + concept

• Day 2: Drafts + assets

• Day 3: Reviews + edits

• Day 4: Finalize

• Day 5: Launch + repurpose

My workflows make this even easier by auto-generating briefs and content drafts to keep things moving.

— Averi

This Week’s Prompt Highlight

“Our brand tone is ‘helpful but a little cocky.’ Turn these 5 product features into LinkedIn posts that teach something while selling.”

This team didn’t want corporate jargon.

They wanted personality.

Averi turned dry feature lists into scroll-stopping, lesson-first posts with attitude—designed to make people think and buy.

Test your own creative limits with Averi 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Canva

  Position: Principle Product Marketing Manager

  Location: Austin, TX / Hybrid

  Details: Canva is looking for a PPMM to own messaging, GTM strategy, and adoption for its rapidly evolving AI design tools—bridging human creativity with smart automation. → Apply here

• Grammarly

  Position: Lifecycle Marketing Ops Specialist

  Location: San Francisco, CA (Hybrid)

  Details: Lead experimentation, acquisition, and lifecycle campaigns for Grammarly’s AI-powered writing tools. Requires deep experience in performance channels and creative testing. → Apply here

• Replit

  Position: Staff Software Engineer

  Location: Foster City, CA (Hybrid)

  Details: Help build Replit’s AI developer experience, integrating large models into code completion and creative dev workflows. Ideal for engineers who love building for builders. → Apply here

• Zendesk

  Position: Senior Product Manager, AI Voice Agents

  Location: Remote (USA)

  Details: Own product strategy for Zendesk’s AI and automation products. Collaborate across sales, product, and customer teams to refine positioning and drive adoption. → Apply here

• Notion

  Position: Head of Global Account Based Marketing

  Location: San Francisco, CA / Hybrid

  Details: Own and execute global ABM strategy, campaign creation, pipeline metrics, and more. This is a highly strategic role focused on driving results that contribute meaningfully to Notion's bottom line. → Apply here

• Scale AI

  Position: Senior Product Marketing Manager – Generative AI

  Location: San Francisco, CA (Hybrid)

  Details: Scale AI is looking for a PMM to lead GTM strategy for its Generative AI data platform. You’ll shape messaging, define competitive positioning, and launch products that power the next wave of LLM innovation for enterprise customers. → Apply here

Did You Know? — Only 19% of marketing leaders say their teams can execute “quickly and consistently” without adding more headcount.

That’s the gap.

Til next time,

DFTA

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