Don't Feed The Algorithm: Issue 014

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

Here’s something you don’t see in most job posts:

“Looking for a marketing team that spins up in 48 hours.”

But that’s exactly what modern brands need.

Because the old approach—months-long hiring cycles, bloated teams, and endless approvals—isn’t just expensive. It’s slow.

This week, we’re talking about how to build a marketing team that’s fast, flexible, and built for modern execution. No HR bottlenecks. No 10-person war rooms. Just real systems that let you ship work that matters.

Plus, we’re giving you the step-by-step guide on how to use AI for end-to-end campaign execution and tips to level up your AI prompt game for 2025.

Because strategy is great. But execution pays the bills.

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

The 48-Hour Marketing Team: How Modern Brands Scale Without Hiring

Your competitor just launched a campaign that's getting serious traction.

How long does it take you to respond?

If you're thinking weeks or months, you're already dead in the water. In today's market, companies with faster time-to-market capture up to 70% more market share than their slower competitors.

Yet most marketing teams are trapped in a deadly cycle: when they need to scale, they hire. When they hire, they wait. When they wait, they lose.

The average time to hire marketing professionals is 44 days, while the average cost per hire is $4,700. That isn’t going to cut it.

This is the 48-hour marketing team revolution. And Averi is how it happens.

1. How to Use AI for End-to-End Campaign Execution → Read online

2. AI Prompt Engineering for Marketers in 2025 → Read online

🔥 In Case You Missed It…

• OpenAI faces internal pushback. Reports suggest alignment researchers are leaving over fears the company is prioritizing speed over safety, intensifying the debate around responsible AI scaling.

• Google rolls out Gemini for Workspace. The company is now offering Gemini AI features directly in Docs, Sheets, and Gmail—including writing suggestions, data analysis, and smart summarization for all paid tiers.

• Apple pushes into health AI. Apple is reportedly developing advanced AI health coaching and personalized tracking features for iOS 26, leveraging on-device processing for privacy-focused insights.

• Anthropic lands $1.25B from Amazon. As part of its larger investment commitment, Amazon has invested another $1.25B in Anthropic to scale Claude models and deepen integration with AWS.

• Meta previews Llama 3’s multimodal capabilities. Meta teased new Llama 3 features that combine text, images, and audio, positioning the model as a direct GPT-4 competitor for creative tasks.

• AI video generation arms race heats up. Pika Labs raised an additional $80M to expand its short-form AI video tools, going head-to-head with Runway, Stability, and OpenAI’s rumored video generator.

• Slack rolls out AI-powered recaps. Paid plans now include AI summaries that catch you up on busy channels in seconds, aiming to reduce context-switching and notification overload.

• LinkedIn expands AI-generated posts. LinkedIn is quietly rolling out auto-suggested post drafts based on trending topics and your profile expertise, sparking new debates about authenticity in thought leadership.

📺 The Algorithm Could Never

Moncler – “Genius” Collaborations

Not seasonal drops. Not chasing trends. Just a complete reinvention of how luxury launches work.

Moncler’s Genius project scrapped the traditional fashion calendar and partnered with a rotating roster of visionary designers—from Valentino’s Pierpaolo Piccioli to Craig Green—to reimagine the brand in wildly different styles.

Why We Love It:

Because it didn’t sell just jackets.

It sold ideas.

It turned product into cultural commentary and invited customers to buy into creativity itself.

No algorithm would suggest launching conflicting aesthetics under one brand.

But Moncler knew that embracing chaos—and curation—could keep them perpetually relevant.

🗓️ Make Friends

• NYC Agentics Foundation Meetup | New York, NY | July 10 | → Register

• Momentum AI Summit | San Jose, CA | July 15–16 | → Register

• ANA Digital & Social Media Conference | Carlsbad, CA | July 14–16 | → Register

• AI Camp New York | New York, NY | July 17 | → Register

• AI Tinkerers – DC Metro Meetup | Washington, DC | July 10 | → Register

• Investor‑Ready: Funders & Founders Dinner | Atlanta, GA | July 11 | → Register

🦄 Averi Stories & Startup Spotlight

Typedream: The Website Builder Built for Speed and Simplicity

Typedream is redefining how founders, marketers, and small teams build beautiful, functional websites—without hiring developers or wrestling with bloated CMS systems.

Their approach? Make launching polished sites feel as easy as writing a Notion doc.

The Backstory: Founded in 2021 and headquartered in Indonesia, Typedream was created by a small team of product designers who were frustrated by the slow, clunky, or overly complex web builders on the market. They envisioned a tool that gave indie hackers, agencies, and marketing teams the power to launch fast—without sacrificing design.

Key Innovation: An intuitive, block-based editor that works like Notion but exports as fully hosted, responsive websites. Typedream supports SEO customization, custom domains, payments, forms, and embeds right out of the box—making it the go-to choice for marketers and founders who need to move quickly and make things look great without tapping dev resources.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The “Fast Brief, Faster Draft” Method

Instead of spending a week perfecting a brief before work even starts, flip it:

1️⃣ Write a 10-minute messy brief. Don’t overthink it. Drop goals, audience, vibe, and key points in bullet form.

2️⃣ Run it through AI for first drafts. Generate social posts, ad copy, email variations—all in minutes.

3️⃣ Review as a team for edits and alignment. Now you have real material to critique, refine, and approve together—instead of debating hypotheticals.

Why it works:

Most teams waste time trying to perfect ideas before they even see them. This approach front-loads execution and makes strategy a live process.

My workflows make it even easier—auto-generating structured briefs and usable drafts so your team is editing on day one, not day seven.

— Averi

This Week’s Prompt Highlight

“Turn this product page into a conversational script for our founder to use in a 30-second TikTok.”

This brand didn’t want a sales page.

They wanted a viral conversation.

Averi transformed bullet points into a human script that actually felt social-first.

Create your own social scripts with Averi 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Motorola Solutions

  Position: Digital Campaigns Manager – Marketing

  Location: Chicago, IL (Hybrid)

  Details: Own and optimize paid/digital campaigns, budgets, and dashboard reporting for AI‑enabled public safety solutions. → Apply here

• Snap Inc.

  Position: Business Marketing Lead (Entertainment)

  Location: Los Angeles, CA (Hybrid)

  Details: Lead B2B marketing strategy and programs in the Entertainment vertical, focusing on AI and AR offerings. → Apply here

• Veritone

  Position: Product Marketing Manager (AI/ML)

  Location: Remote, USA

  Details: Develop GTM plans for Veritone’s AI-powered computer vision and HR tech products. → Apply here

• Superhuman

  Position: Acquisition Marketing Manager

  Location: Remote, USA

  Details: Drive paid acquisition for Superhuman’s AI-powered email productivity app via multi-channel campaigns. → Apply here

• Vic.ai

  Position: Marketing Operations Manager

  Location: Remote, USA

  Details: Own AI-driven marketing tech stack, streamline processes, and support campaign execution. → Apply here

• Hiya Inc.

  Position: Marketing Operations Manager

  Location: Remote / Hybrid, USA

  Details: Manage AI and audio-intelligence-powered marketing campaigns and infrastructure. → Apply here 

• Smartcat

  Position: Marketing Operations Manager

  Location: Remote (Spain)

  Details: Lead AI-driven operations, optimize tech stack, automate workflows within Language AI platform. → Apply here

Did You Know? — 68% of marketing leaders say their teams are “drowning in strategy decks” but only 23% say they have a reliable system to actually execute on them.

Til next time,

DFTA

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