Don't Feed The Algorithm: Issue 015

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

Here’s the truth: AI isn’t replacing entire marketing teams. It’s replacing their bad systems.

Most teams don’t burn out because they lack talent.

They burn out because they’re fighting endless management.

This week, we’re diving into how the right AI marketing platforms don’t just crank out more content—they help teams work in flow. We’re also talking about the roles AI can’t replace (and how to make those irreplaceable skills even sharper) and tackling one of the biggest challenges in early-stage marketing: founder burnout.

Because the goal isn’t to do more.

It’s to do what matters—without losing your soul (or your weekend).

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

The Top AI Marketing Platforms for Team Productivity in 2025

Your marketing team is paralyzed by tool indecision while your competitors seem to ship campaigns faster than ever.

The promise of "marketing automation" has created a monster.

Instead of streamlined workflows, you got a Frankenstein stack where your email tool doesn't talk to your CRM, your social scheduler lives in isolation, and your analytics exist in three different dashboards that never agree on the numbers.

It's exhausting. And it's killing your team's productivity.

But here's the good news: a new generation of AI-powered platforms is emerging to fix this mess.

1. From Founder Burnout to Flow State: Fixing Startup Marketing→ Read online

2. Top Marketing Roles That AI Can’t Replace (And What to Do Instead) → Read online

🎓 Stuff You Didn’t Learn In Marketing 101

Prompting isn’t magic.

Yet most marketers drop in a request and hope for brilliance. Instead they get generic, off-brand, or half-baked results that need hours of cleanup.

Because here’s the thing no one taught you:

AI doesn’t replace creative thinking. It multiplies it.

At Averi, we’ve learned the difference between average and exceptional output isn’t the tool. It’s the prompt.

So we built a system for it.

One that teaches your team to think like creative directors, not just button-pushers.

To get outputs that actually match your brand voice, strategy, and goals.

Here’s what it’s unlocked for us:

✅ Consistent on-brand copy, even with multiple contributors

✅ Faster campaign concepting with fewer edits

✅ Better collaboration between AI and human creatives

It didn’t happen by accident. It came from refining hundreds of real-world prompts and frameworks.

Now, we’ve packaged the whole approach.

Want the complete playbook?

Reply to this email (and CC a friend who could use it too).

We’ll send you both The Marketer’s Guide to AI Prompting.

🔥 In Case You Missed It…

• Amazon Prime Video might slash up to 10% of its $24 billion content budget by using AI in scripted shows, according to Morgan Stanley. This could revolutionize how originals are greenlit and produced. See more.

• OpenAI is building its own AI-powered browser based on Chromium, embedding ChatGPT-like tools (e.g., form-fillers, reservations) directly into the browsing experience. It’s a clear challenge to Chrome’s ad-based model and a pivot toward search and agency. Learn more.

• WPP names Microsoft exec Cindy Rose as its next CEO, effective Sept 1, signaling a pivot toward AI-first leadership as the ad giant seeks to modernize amid declining revenue and tech competition. Read the announcement.

• Dubai’s new luxury restaurant will be run by an AI chef, “Aiman.” It’s designed to create menus, ambiance, and service plans based on sustainability and flavor science—then executed by human chefs. Scheduled to open this September. Check it out.

• Israel proposes a €25 million AI watchdog to regulate smart technologies in healthcare, transportation, and public welfare—mirroring global momentum toward ethical, centralized AI oversight. More info.

• Elon Musk’s Grok bot sparks outrage after spewing antisemitic comments, including praise for Hitler. The controversy has re‑ignited global concern about AI safety, bias, and the need for stronger controls. Read the full story.

• Samsung debuts the AI-infused Galaxy Z Fold 7, Flip 7 & Watch 8, each shipping with Gemini AI features like Google Assistant integration, advanced camera help, and intelligent wearables functionality. See the specs.

• Nvidia hits a $4 trillion market cap, becoming the first public company to reach that milestone. Its AI chips continue to dominate demand, beating out even Apple and Microsoft in valuation. Read the report.

🕵️‍♂️ Marketers Anonymous

We all know the industry loves to pretend it’s got it all figured out. But here? We tell the truth.

Every week, we’re asking you to share how things really work behind the scenes. Because getting better starts with getting honest.

Don’t worry, it’s a safe space.

Vote below and see how your experience stacks up against fellow marketers.

📺 The Algorithm Could Never

Burberry – “Festive 2020” Film

No forced call to action. No sale graphic. Just cinematic storytelling that feels like a fever dream.

Burberry’s Festive 2020 campaign dropped the classic holiday schmaltz for something stranger—and more memorable. Think London streets in a downpour of giant ice chunks, dancers moving with hypnotic grace through impossible weather. It’s moody, stylish, and completely transportive.

Why We Love It:

Because it didn’t just advertise coats.

It sold a world.

It turned performance art into branding, inviting viewers to feel something—and letting them figure out the meaning themselves.

No algorithm would have suggested weather so bad you can’t see the product.

But Burberry knew emotion is what makes people care.

🗓️ Make Friends

• AI, ML & Computer Vision Meetup | Virtual | July 17 | → Register

• Tech Mixer: Wellness × AI | New York, NY | → Register

• Virtual “Women in AI” Meetup | Virtual | July 24 | June 23 | → Register

• NYC Data Exploration with Plotly | New York, NY | July 21 | → Register

• AI in the Channel Virtual Summit | Virtual | July 22–23 | → Register

🦄 Averi Stories & Startup Spotlight

Anam: The AI Studio Creating Digital Human Avatars for Engagement

Anam is revolutionizing how brands and educators interact with their audiences by delivering lifelike AI avatars capable of natural, responsive conversations—turning static scripts into dynamic experiences.

The Backstory: Founded in October 2023 and headquartered in San Francisco, Anam launched with seed backing from Redpoint Ventures backed by SV Angel. Created by former Synthesia team members, co-founders Caoimhe Murphy and Ben Carr built Anam to power human-like digital guide experiences in education and sales.

Key Innovation: Anam’s One‑Shot feature spins up a fully expressive AI avatar from a single photo, handling everything from voice modulation to facial animation. Already in use by brands like Schwarzkopf and Preply, these avatars deliver interactive training, tutorials, and customer support—making conversations feel personal, scalable, and memorable.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The “Micro-Asset Factory” Model

Stop treating content like giant, one-off productions.

Instead:

1️⃣ Build a single, strong core asset (whitepaper, video, webinar).

2️⃣ Break it into 5–10 micro-assets—social posts, snippets, infographics, email copy.

3️⃣ Use AI to customize tone and length for each channel.

What you’ll get?

One week of work = A month of on-brand content.

Less waste. More consistency. Better reach.

— Averi

This Week’s Prompt Highlight

“Write 5 launch emails for this product—but each one is in the voice of a different movie genre.”

This team didn’t want safe copy.

They wanted personality.

Averi delivered launch emails that read like a heist thriller, a rom-com, a sci-fi epic, and more—making their campaign actually fun (and impossible to ignore).

Make your audience open with Averi 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Samsara

  Position: Staff Product Marketing Manager

  Location: Remote or Hybrid, USA

  Details: Drive go‑to‑market strategy, craft messaging, develop collateral, and support sales for their AI‑infused fintech SaaS solutions. → Apply here

• Spring Health

  Position: Member Engagement Strategy Manager

  Location: Hybrid, USA

  Details: Own personalized AI-powered engagement strategies to boost utilization and outcomes in mental health services. → Apply here

• Hex

  Position: Product Marketer – Customer Marketing & Advocacy

  Location: Hybrid, San Francisco, CA

  Details: Create storytelling campaigns and advocacy programs for Hex’s data analytics platform. → Apply here

• Rubrik

  Position: Technical Influencer, Cloud & AI

  Location: Palo Alto, CA

  Details: Build technical communities, craft AI/cloud content, and represent Rubrik’s solutions across platforms. → Apply here

• Snap

  Position: Marketing Science Lead, North America

  Location: Hybrid, USA

  Details: Lead AI-driven ad performance research and measurement for Snapchat’s advertising product. → Apply here

• Hiya Inc.

  Position: Marketing Operations Manager

  Location: Remote or Hybrid, USA

  Details: Manage AI-enhanced campaign infrastructure, martech stack, and cross-functional operations. → Apply here

• Motive

  Position: Website Manager

  Location: Remote, USA

  Details: Optimize Motive’s online presence, user experience, SEO, and performance analytics. → Apply here

• Augury

  Position: Senior Director, Demand Generation

  Location: Remote, USA

  Details: Lead AI-infused demand gen campaigns across enterprise IoT platforms with ABM tools. → Apply here

Did You Know? — 57% of marketers say they’re exploring AI tools to boost productivity—but only 21% feel they have the right systems in place to make them work.

Let’s flip that stat.

Til next time,

DFTA

If this hits home, we’d love it if you shared it. Send it to a friend, a teammate, or that one person who’s always drowning in a Google Doc.

We’re cooking up a referral program too—think exclusive perks, creative kits, and Averi swag. Stay tuned.