Don't Feed The Algorithm: Issue 016

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

"We need to hire" is the modern marketer's battle cry.

But here's the thing: most brands don't need more hires—they need better access to precise, expert talent exactly when they need it.

This week, we're diving into the rise of micro-expert marketing teams.

Teams built not in months—but in days.

No fluff, no excess, just hyper-focused talent that scales your pipeline without inflating your overhead.

We also asked 100 marketers what AI will never replace (the answers might surprise you), and we're sharing how one SaaS startup doubled its pipeline while slashing overhead.

Because smart teams scale talent, not headcount.

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

The Rise of Micro-Expert Marketing Teams (And How to Build One in a Day)

Your biggest competitor just launched a new campaign. How quickly can you respond?

If your answer involves a weeks-long hiring process, you’re losing.

Enter micro-expert teams: curated groups of specialized talent assembled in days, not months, specifically matched to your campaign needs.

Discover how forward-thinking brands are tapping into expert ecosystems to build agile, efficient marketing teams overnight.

1. We Asked 100 Marketers What AI Can't Replace—Here’s What They Said → Read online

2. Averi Customer Stories: How a Series A SaaS Cut Overhead 60% While Doubling Pipeline → Read online

🔥 In Case You Missed It…

• OpenAI launches its first autonomous “ChatGPT Agent”—this new agent can handle tasks like scheduling meetings, coding, and even buying ingredients, bringing next‑gen productivity to Pro, Plus, and Team plans. 🎯 Read more 

• Elon Musk’s xAI to raise up to $12 billion in debt—aimed at building a “Colossus 2” supercluster powered by ~550,000 Nvidia chips to supercharge Grok’s capabilities. Details here 

• U.S. AI startup funding surges 75.6% in H1 2025—venture investments hit $162.8 billion, dwarfing exits at $36 billion, underscoring accelerating capital flow into AI. See the data 

• OpenAI inks strategic MoU with UK government—a pact to co-invest ~£2 billion in AI infrastructure, data centers, and public sector deployments as part of the AI Growth Zones plan. Learn more 

• CoreWeave to acquire Core Scientific for $9 billion—expanding its GPU cloud footprint to 250,000 GPUs across 32 sites, cementing its role in global AI compute capacity. More info 

• Confident Security raises $4.2 million—this startup offers end-to-end encryption for AI prompts and metadata, addressing privacy challenges in finance and healthcare. Read about it 

• Scrunch AI secures $15 million Series A—helping brands optimize for AI-driven search results, marking a shift onto the next frontier beyond traditional SEO. Check it out 

🕵️‍♂️ Marketers Anonymous

We all know the industry loves to pretend it’s got it all figured out. But here? We tell the truth.

Every week, we’re asking you to share how things really work behind the scenes. Because getting better starts with getting honest.

Don’t worry, it’s a safe space.

Vote below and see how your experience stacks up against fellow marketers.

📺 The Algorithm Could Never

Cadbury – “Gorilla” Drumming Gorilla Ad

In 2007, Cadbury launched a bold, unforgettable commercial: a gorilla sitting behind a drum set, passionately playing Phil Collins’ “In the Air Tonight.”

No chocolate shown, no call-to-action—just pure, cinematic energy that captured hearts globally.

Why We Love It:

• It didn’t sell chocolate—it sold an emotional moment.

• The algorithm would’ve likely discouraged a quirky, product-agnostic ad.

• Cadbury trusted emotional impact over direct messaging—and sparked a viral sensation across YouTube and social media.

Sometimes creativity beats KPI-optimized targeting.

🗓️ Make Friends

• AI Networking Event: Multi‑Vertical NYC Mixer for Marketers | New York, NY | | July, 24 | → Register

• 5th Marketing AI Pulse | Peachtree Corners, GA | | July, 24 | → Register

• Women in AI Meetup | Online | | July, 24 | → Register

• AI Tinkerers: Multi‑Agent Email Generation | New York, NY | | July, 29 | → Register

• Fusion AI Summit | Visakhapatnam, India | | July, 25–26 | → Register 

• Kerala Innovation Festival (KIF‑2025) | Kalamassery, India | | July, 25–26 | → Register 

🦄 Averi Stories & Startup Spotlight

Clueso: The AI-Powered Video & Docs Platform Elevating SaaS Education

Clueso empowers product and customer teams to instantly generate polished video walkthroughs and step‑by‑step documentation—no editing team required. With AI-backed voiceovers, captions, and visuals, it helps tech companies deliver consistent training and launch content at scale.

The Backstory: Founded in 2021 by IIT‑Madras grads and based in Wilmington, DE (with a dev team in Bangalore), Clueso emerged from a Y Combinator Winter 2023 cohort. They saw teams struggling to capture workflows and onboard users efficiently, so they built software to convert screen recordings into multi-format educational assets 📹

Key Innovation: A single recording is transformed by AI into a fully produced video (with voice, transitions, and captions) plus a structured document—ready for help centers or internal training—in minutes. Ideal for product launches, feature teasers, or tutorial content without the usual production drag  .

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The Complete Micro-Expert Playbook

Forget traditional hiring. Here’s your step-by-step blueprint to instantly scale with precision talent:

1️⃣ Identify Critical Gaps: Audit your team and pinpoint exactly where specialized talent is required.

2️⃣ Create Expert Profiles: Clearly outline the exact skills, experience, and deliverables you need.

3️⃣ Use AI-Powered Matching:Leverage platforms like Averi to instantly connect with vetted micro-experts perfectly aligned to your needs.

4️⃣ Execute Rapidly: Brief your micro-team clearly, setting immediate, measurable milestones.

5️⃣ Measure & Iterate:Continuously track impact, double-down on wins, and refine your approach.

In one day, not months, you have an expert-powered team delivering results.

— Averi

This Week’s Prompt Highlight

“Turn these customer quotes into a campaign manifesto.”

This team didn't want testimonials. They wanted a movement.

Averi crafted an authentic rallying cry that customers proudly shared.

Create your own movements with Averi 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• ServiceNow

  Position: Senior Manager, SEO & AIO

  Location: Remote or Hybrid (Santa Clara, CA)

  Lead SEO strategy and drive AI-powered optimization for ServiceNow’s digital presence. → Apply here

• Snap Inc.

  Position: Lead, SMC Revenue Growth

  Location: Hybrid (Multiple U.S. locations)

  Drive revenue efforts for Snap’s advertising platform, blending AI analytics with channel growth. → Apply here

• Superhuman

  Position: Acquisition Marketing Manager

  Location: Remote (USA)

  Own paid-acquisition strategy at Superhuman using AI tools to optimize conversion funnels. → Apply here

• Rubrik

  Position: Sr. Associate Product Marketing Manager

  Location: Palo Alto, CA

  Lead go-to-market strategy for AI-driven data security products. → Apply here

• Hiya Inc.

  Position: Director of Product Marketing Management

  Location: Remote or Hybrid (USA)

  Shape messaging and campaigns for Hiya’s AI-powered communications products. → Apply here

• Apollo.io

  Position: VP, Marketing – Demand Generation

  Location: Remote (USA)

  Drive pipeline growth with AI-powered multi-channel programs and sales alignment. → Apply here

• Domino Data Lab

  Position: Product Marketing Director – Data Science/AI/ML

  Location: Remote or Hybrid

  Own messaging and GTM for enterprise AI and machine learning products. → Apply here

• Skillsoft

  Position: Analyst Relations Director

  Location: Remote (USA)

  Lead communications strategy to position Skillsoft in the AI and edtech analyst landscape. → Apply here

• Zest AI

  Position: Data Analyst

  Location: Remote (USA)

  Turn large marketing datasets into AI-driven insights to optimize customer acquisition. → Apply here

Did You Know? — 64% of marketers say they’re experimenting with AI—but only 18% have a documented prompt library or workflow..

Let’s fix that.

Til next time,

DFTA

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