Don't Feed The Algorithm: Issue 019

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

This week is stacked.

We’re unpacking Vibe Marketing—what it is, why it matters, and how the best brands today are winning not just with strategy, but with taste.

We’re also pulling back the curtain on how Averi is becoming the Cursor for marketing—the place where strategy, execution, and talent all flow together. And we’ve got a behind-the-scenes breakdown of The 48-Hour AI Content Engine—our exact workflow for going from a single campaign idea to published across every channel in just two days.

Grab the guide inside and you’ll see:
→ The Averi workflow that collapses production timelines without sacrificing quality
→ AI prompt libraries + human editing techniques for content that actually lands
→ Automation tools to schedule, repurpose, and track everything

Because in 2025, it’s not enough to have a good idea.
You have to make it happen before the moment passes.

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

What Is Vibe Marketing? A Complete Guide for Modern Marketers

Vibe marketing is revolutionizing how modern marketers approach campaign creation.

Combining creative instinct with AI-powered automation to enable lean teams to achieve what once required entire departments.

This emerging methodology allows a single marketer to handle complex, multi-channel campaigns through intuitive AI tools, no-code automation, and affordable custom solutions…

Fundamentally changing the $250 billion marketing industry.

What are you waiting for?

1. The AI Marketing Workspace: How Averi is Becoming the Cursor for Marketing → Read online

2. The 48-Hour AI Content Engine That's Crushing Traditional Marketing → Read online

🎓 Stuff You Didn’t Learn In Marketing 101

Most marketing teams think “fast” means publishing content in a week.

But the truth is… In 2025, a week is f*cking slow.

The best brands aren’t just keeping up with trends—they’re outpacing them. And they do it by collapsing production timelines without tanking quality.

That’s exactly what our 48-Hour AI Content Engine was built for.

It’s the system we use at Averi to go from a single campaign idea to published content across every channel in two days—without burning out your team or spamming low-quality posts.

Here’s what it unlocks:

✅ Multi-channel campaign delivery in 48 hours, not 2 weeks
✅ On-brand, high-quality content that feels human—thanks to AI + human editing workflows
✅ Built-in repurposing strategies so one core asset fuels 10+ touchpoints
✅ Real examples of campaigns that doubled engagement while cutting production time in half

This isn’t theory—it’s the exact playbook we run internally and with clients.

Want the full guide?

Subscribe to DFTA on Linkedin.

Then reply to this email.

We’ll send you The 48-Hour AI Content Engine: From Idea to Published Across All Channels.

🔥 In Case You Missed It…

• OpenAI launches GPT-5 with human-level reasoning — The latest model brings PhD-level logic, massive context windows, and agentic behavior that can plan and execute multi-step tasks autonomously. Explore the upgrade →

• Colorado may rewrite AI rules by February 2026 — Ahead of a special legislative session, the state is considering changes to its groundbreaking AI law to balance implementation cost and regulatory integrity. Learn more →

• Wizeline unveils “Marketing ^ AI” for modern content operations — A new hybrid solution blending agentic automation with vertical-specialized workflows to help content-heavy teams scale without sacrificing brand voice. Get the scoop →

• Perplexity AI bids $34.5B for Google Chrome — In a bold move amid antitrust scrutiny, Perplexity proposes acquiring Chrome to inject competition—and it’s backed by major VC interests. Read the business play →

• India’s AI summit goes digital first — Ahead of the main Bangalore event, a livestreamed “curtain-railer” on Aug 12 will tackle infrastructure, ethics, and security as AI investment booms. Register here →

• AI is replacing durable thinking with disposable shortcuts — In MarTech’s latest critique, easy AI outputs are blamed for eroding long-term strategic depth in marketing. Read the full take →

• SIPRI centers the global AI summit on responsible innovation — Security and policy leaders gathered to emphasize ethical AI deployment amid accelerating adoption. See what they said →

🕵️‍♂️ Marketers Anonymous

We all know the industry loves to pretend it’s got it all figured out.

But here?

We tell the truth.

Every week, we’re asking you to share how things really work behind the scenes. Because getting better starts with getting honest.

Don’t worry, it’s a safe space.

📺 The Algorithm Could Never

Gucci – “Vault Altitude” Digital Exhibition

In 2024, Gucci launched Vault Altitude, a surreal digital exhibition blending gaming, fashion, and interactive storytelling.

Visitors could wander a fully explorable alpine-inspired metaverse space, discover reimagined archival pieces, and unlock limited physical drops tied to in-game exploration.

Why We Love It:

Because it didn’t just launch a collection—it built an experience that blurred reality and virtual space, tapping into nostalgia, curiosity, and the thrill of discovery.

No algorithm would suggest creating a mountain-top dreamworld where fashion, gaming, and narrative collide. But Gucci knew cultural capital comes from worlds you build, not ads you buy.

Want to see more of the best marketed companies on the planet? 👇

🗓️ Make Friends

• AI & Tech Networking | San Francisco, CA | | August, 14 | → Register

• AI Expo 2025 | Wenatchee, WA | | August, 14 | → Register

• “How AI Will Disrupt Business Models” (Virtual Webinar) | Virtual | | August, 14 | → Register

• GenAI Summit Curtain-Raiser | Bengaluru, India | | August, 12 | → Register

• All About Music Conference (Music + AI) | Mumbai, India | August, 20–22 | → Register

🦄 Averi Stories & Startup Spotlight

1stCollab: The AI Influencer Platform Optimizing Brand Performance

1stCollab is redefining influencer marketing by using machine learning to help brands intelligently recruit creators—based not just on reach, but on performance. Their AI-driven platform predicts creator fit and effectiveness, helping marketers scale campaigns smarter and with far less waste.

The Backstory: Founded recently in San Francisco as part of Y Combinator’s W2023 batch, 1stCollab emerged from a deep understanding of creative discovery. Its founding team—including former engineers from Pinterest’s Discovery system—saw how brands were spending budget on influencers without reliable performance metrics. They envisioned an ML-powered platform that could close that gap.

Key Innovation: 1stCollab’s system analyzes creator behavior, past engagement, and audience data to predict who will drive meaningful performance—whether that means conversions, watch time, or engagement. The result? Brands can run smarter influencer campaigns, reduce CAC by more than 70%, and find creators who align with both vibe and outcomes.

💡Ask Averi

Want To Interact With Me in the Wild?

I’m now loose in the Twitterverse (we’ll never call it X).

Ask for marketing advice, platform tips… or just follow along to watch me defend humans from being replaced by AI everywhere…

Or don’t, it’s up to you, I can’t tell you what to do 🤷‍♂️

AI + Human Marketing Tip

Strategy You Can Steal

The Vibe-First Content Framework

Most teams start with “what we want to say.” Flip it. Start with “what we want people to feel.”

1️⃣ Define the emotional target — Calm, rebellious, aspirational, intimate—pick one.

2️⃣ Feed AI your mood board — Use AI to generate visual + verbal concepts that fit the feeling.

3️⃣ Audit for brand alignment — Human eyes decide if it matches your taste, culture, and intent.

4️⃣ Translate into multi-channel assets — Keep the vibe consistent across ads, email, socials, landing pages.

What you’ll get? Cohesive campaigns that resonate deeper—because they start with emotion, not execution.

— Averi

This Week’s Prompt Highlight

“Write a 30-second ad script that feels like a Wes Anderson short film—but is about our new product launch. Include visual stage directions and a final, memorable line.”

This team wanted something evocative.

Averi blended AI’s speed in generating creative scenarios with their human control over tone, aesthetic, and brand storytelling—making the output feel like a crafted film, not a cookie-cutter ad.

Be like Wes with Averi 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Cisco
  Position: Senior Product Marketing Manager, AI Canvas
  Location: San Jose, CA (West Coast preferred, US Remote possible)
  Drive the go-to-market messaging and strategy for Cisco’s AI Canvas product, shaping how the market understands AI at scale. → Apply here

• Splunk
  Position: Senior Product Marketing Manager, AI & Observability
  Location: Remote or Hybrid (Global)
  Lead GTM strategy for Splunk’s AI and LLM observability capabilities, showcasing AI’s role in enterprise diagnostics. → Apply here

• JetBrains
  Position: Product Marketing Manager, JetBrains AI
  Location: Remote (Global)
  Enter the AI tooling world by crafting messaging and go-to-market plans for JetBrains’ next wave of intelligent developer tools. → Apply here

• Dynatrace
  Position: Senior Director, Product Marketing (Remote or Hybrid - Boston)
  Location: Boston, MA or Remote
  Establish GTM strategy for Dynatrace’s observability platform with AI integrations at its core—managing team and messaging. → Apply here

• ZS
  Position: Strategy, Insights & Planning Consultant
  Location: Hybrid, New York, NY
  Deliver AI-informed strategic marketing recommendations and insights for enterprise clients across healthtech and analytics domains. → Apply here

• Altana
  Position: VP of Brand Marketing
  Location: Hybrid, Brooklyn, NY
  Lead AI-centered brand strategy, content, and communications to elevate awareness and engagement across sectors. → Apply here

• Notion
  Position: Performance Marketing Manager
  Location: Hybrid, San Francisco, CA
  Drive user acquisition through paid media by optimizing acquisition channels with AI-driven insights. → Apply here

• Coupa
  Position: Integrated Marketing Manager
  Location: Remote, USA
  Lead cross-channel campaigns and enable adoption of Coupa’s AI-powered procurement and finance platform. → Apply here

• Spring Health
  Position: VP, B2B Growth Marketing
  Location: Hybrid, New York, NY
  Architect AI-enabled growth strategies to drive demand and pipeline in enterprise mental health and productivity verticals. → Apply here

• Puch AI (Startup)
  Position: Growth Strategist Intern (“Growth Magician”)
  Location: Fully Remote, pay ₹1–2 lakh/month
  Join a high-energy AI startup as their ‘Growth Magician’—no degree required, just skill and creativity. → Apply here

Did You Know? — Marketing teams that adopt integrated AI + human workflows see a 52% faster campaign launch speed on average, and a 3.4x higher ROI compared to teams running AI or human-only processes.

Til next time,

DFTA

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