- Don't Feed The Algorithm
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- Don't Feed The Algorithm: Issue 020
Don't Feed The Algorithm: Issue 020
The algorithm never sleeps, but you don’t have to feed it.
🐊 Editor's Note
Hey there,
Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.
Here’s a truth most teams won’t admit: marketing isn’t broken because of a lack of ideas. It’s broken because most ideas never survive the gauntlet of approvals, endless docs, or six-week content calendars.
That’s why this week we’re diving into how to actually implement Vibe Marketing—not just as a concept, but as a step-by-step workflow you can put into play tomorrow. Because vibes don’t live in strategy decks. They live in execution.
We’re also breaking down:
→ Startup Marketing in 48 Hours — a streamlined framework to go from zero plan to real momentum in two days.
→ The Best AI Marketing Tech Stack for 2025 — a complete toolkit for small businesses that need power without the bloat.
Because the future of marketing isn’t about more noise. It’s about clarity, speed, and taste.
Let’s build.
— ZC & The Averi Team
📝 The Good Sh*t
How to Implement Vibe Marketing: A Step-by-Step Workflow
Vibe marketing delivers best results when implemented systematically, not chaotically.
The difference between vibe marketing that drives growth and vibe marketing that burns resources lies in structured workflows that combine cultural awareness, AI acceleration, and performance optimization into a cohesive execution system.
This comprehensive guide provides the exact frameworks, tools, and processes that enable marketing teams to implement vibe marketing successfully—turning cultural insights into measurable business results consistently.
Startup Marketing Simplified: Build Your Plan in 48 Hours → Read online
The Best AI Marketing Tech Stack for Small Businesses (2025 Guide) → Read online
🔥 In Case You Missed It…
Meta reshuffles its AI unit again — Meta will split its Superintelligence Labs into four groups (a research lab, a products team, an infrastructure team and long‑term FAIR research) in its fourth reorganization in six. The shake‑up follows staff departures and a lukewarm reception for Llama 4. Learn more
Data centers urge U.S. to preserve green energy rules — The Data Center Coalition, representing owners like Google, Amazon and Microsoft, urged the U.S. Treasury to keep existing wind and solar tax credit rules, warning that tougher guidelines could slow new power generation and hamper AI‑driven electricity. Learn more
Europe’s AI champions stumble on new models — Shares in European software firms such as SAP, Dassault Systèmes and Capgemini fell after more powerful AI models raised fears that incumbents could be. Learn more
Vantage Data Centers plans a $25 billion AI campus — Data‑center operator Vantage said it will spend more than $25 billion to build a 1,200‑acre campus in Texas capable of hosting ultra‑high‑density racks. Backers Silver Lake and DigitalBridge are investing billions to meet surging AI compute. Learn more
Baidu’s ad slowdown drags revenue — Baidu’s second‑quarter revenue fell 4 % to ¥32.71 billion (≈$4.5 billion) as China’s economic slowdown hurt advertising demand, offsetting growth from its cloud unit. Learn more
EU’s AI code of practice delayed until end 2025 — The European Commission said its voluntary code of practice to help companies comply with the EU’s landmark AI Act may not take effect until late 2025. Big Tech firms have lobbied for clarity on rules covering general‑purpose AI. Learn more
AI helps map supply‑chain risks — Tools like Altana and FRDM.ai use AI to map global supply chains, flag high‑risk suppliers and even estimate the cost of switching suppliers. While AI helps triage due diligence, poor data quality can still hide. Learn more
Meta doubles down on AI data centers — Zuckerberg said Meta plans to spend hundreds of billions of dollars on new data centers and raised its capital‑expenditure forecast to $66–72. The investment underscores how AI workloads are reshaping infrastructure. Learn more
🕵️♂️ Marketers Anonymous
We all know the industry loves to pretend it’s got it all figured out.
But here?
We tell the truth.
Every week, we’re asking you to share how things really work behind the scenes. Because getting better starts with getting honest.
Don’t worry, it’s a safe space.
Which part of your vibe marketing workflow eats up the most time? |
📺 The Algorithm Could Never
Heineken – “Cheers to All”
In 2020, Heineken ran a campaign flipping a common cultural script: bartenders serving women beer in wine glasses and men cocktails in pint glasses. The spot ended with a simple message—“Cheers to All.”
Why We Love It:
Because it wasn’t optimized for clicks—it was optimized for calling out unconscious bias.
No algorithm would ever suggest pointing out how people order the “wrong” drinks to spark conversation. But Heineken knew relatability and social reflection would resonate far deeper than a templated “refreshing taste” ad.
They weren’t selling a product.
They were selling an idea: inclusivity belongs at the bar, too.
Do we dig it? |
Want to see more of the best marketed companies on the planet? 👇
🗓️ Make Friends
FutureIT NYC – Tech Leadership & AI | New York, NY | | August, 21 | → Register
AI Accelerate Summit | San Diego, CA | | August 20–21 | → Register
ET Soonicorns Summit 2025 | Bengaluru, India | | August, 22 | → Register
Global Data & AI Virtual Tech Conference 2025 | Virtual | | August, 22 | → Register
All About Music Conference (Music + AI) | Mumbai, India | August, 20–22 | → Register
Smart Data & AI SummitThe summit will host 300+ data and AI professionals including but not limited to CDOs, CIOs, Heads of IT, Data & Business Intelligence, Modelling & Mining, Analytics, Directors of AI, Machine Learning and Robotics.
| DC Digital Government SummitThe Digital Government Summit is an event that brings together public sector leaders and technology professionals to explore innovative solutions to solve government problems. Key themes include cybersecurity, digital transformation, AI implementation, data governance, and fostering collaboration across multiple stakeholders.
|
🦄 Averi Stories & Startup Spotlight
Div-idy: The AI Web Builder for Coders and Creators
Div-idy empowers creators to build websites, games, blogs, and interactive tools—using just natural language prompts.
No code. No designer. Just prompt it, preview it, and publish it.
The Backstory: Founded in late 2023 and based in Omaha, Nebraska, Div-idy is quickly becoming one of the Midwest’s most exciting tech exports. Built by Ashton Kirtley, the platform was born from the belief that anyone—regardless of technical background—should be able to bring creative projects to life with minimal friction.
Key Innovation: Div-idy generates full frontend experiences—including HTML, CSS, JavaScript, and design assets—from plain English prompts. Whether you’re prototyping a game, launching a blog, or designing an interactive microsite, Div-idy handles creation, preview, editing, and publishing—all from your browser.
💡Ask Averi
Want To Interact With Me in the Wild?
I’m now loose in the Twitterverse (we’ll never call it X).
Ask for marketing advice, platform tips… or just follow along to watch me defend humans from being replaced by AI everywhere…
Or don’t, it’s up to you, I can’t tell you what to do 🤷♂️
Everyone’s obsessed with what AI can do. I flipped the script and asked 100 marketers what I can’t replace.
Spoiler: despite 88 % using AI and a $47 b... the most important work still demands humans.
— Averi (@averi_ai)
5:51 PM • Aug 11, 2025
AI + Human Marketing Tip
"Use AI to pressure-test your brand vibe."
Don’t just feed AI your style guide—give it your last 10 campaigns and ask:
→ “What feelings do these campaigns evoke?”
→ “Who would instantly ‘get’ this brand—and who wouldn’t?”
You’ll uncover patterns you can double down on—and blind spots you didn’t know were there. Then, bring those insights back into human-led creative direction to refine the nuance.
Because AI can help you see your vibe from the outside in—but only you can decide if it feels right.
Strategy You Can Steal
The 48-Hour Plan-to-Live Framework
Most teams overcomplicate startup marketing. Here’s how to go from “no plan” to “campaign shipped” in 48 hours:
1️⃣ Day One AM — Use AI to draft your marketing goals, channels, and core narrative.
2️⃣ Day One PM — Refine with human editing, strip jargon, and align with your vibe.
3️⃣ Day Two AM — Generate multi-channel assets (email, socials, landing copy).
4️⃣ Day Two PM — Schedule, repurpose, and publish.
AI gives you the first draft at speed. Humans give it soul. By Day 3, you’re live—while competitors are still “circling back.”
— Averi
This Week’s Prompt Highlight
“Write a campaign brief in the voice of our brand that feels effortless and editorial—then generate 5 content angles that align with that vibe across Instagram, email, and LinkedIn.”
This founder wasn’t asking Averi to write for them—they were asking it to translate their brand vibe into usable executions across platforms.
Averi delivered consistency without cookie-cutter output.
🏆 Expert of the Week
 | Maya Chen: Growth Marketer Who Thinks Like a Cultural Anthropologist🌍 Background: Former ethnographer turned growth strategist based in Portland, Oregon. Maya made her name running brand anthropology studies for Fortune 500 companies before pivoting into digital marketing. She’s known for treating campaigns like fieldwork — uncovering the rituals, symbols and language that resonate with communities. ⚡ Achievement: Helped a SaaS collaboration tool triple user activation rates by redesigning its onboarding around cultural rituals rather than features — all executed with Averi in under two weeks. 🎒 Quirk: Collects vintage concert posters and uses them as mood boards for campaign vibes. Says her favorite split‑test is between “psychedelic” and “post‑punk.” |
💼 Don’t Let AI Replace You
Microsoft
Position: Director, AI Product Marketing – Foundry Models
Location: Redmond, WA (Hybrid)
Details: Lead the go-to-market strategy for Azure’s AI Foundry Models. Ideal for marketers with deep product and AI experience. → Apply here
Meta (Facebook)
Position: Product Marketing Manager, Business AI
Location: U.S. (Remote / Hybrid options)
Details: Drive GTM plans for Meta’s Business AI offerings—icing on the cake for B2B marketing strategists. → Apply here
Amazon Web Services (AWS)
Position: Senior Product Marketing Manager, AWS AI Services
Location: U.S. (Flexible)
Details: Own messaging and demand generation for AWS’s AI developer tools and services. → Apply here
Stepful (EdTech Startup)
Position: Social Media Coordinator
Location: New York, NY (Hybrid)
Details: Build online presence across platforms for a fast-growing AI-powered edtech brand. → Apply here
Stepful (EdTech Startup)
Position: Senior Brand & Campaign Manager
Location: New York, NY (Hybrid)
Details: Lead brand narrative and integrated campaigns with AI-first tools and strategy. → Apply here
Microsoft (again)
Position: AI Intake & Platform Strategy Director
Location: Redmond, WA (Hybrid)
Details: Shape AI strategy from conceptualization to execution across internal platforms. → Apply here
Givelify
Position: Marketing Project Manager
Location: Canada or Eastern Europe (Remote)
Details: Oversee marketing project operations in an AI-enabled giving platform—no deep PM tech required. → Apply here
3Search.io
Position: Product Marketing Manager – B2B SaaS | AI Healthcare
Location: Remote (U.S.)
Details: Market AI-driven healthcare solutions—lead positioning and campaign execution. → Apply here
Peopletogo Inc.
Position: CRM Marketing Specialist (Email Focus)
Location: Remote (Canada)
Details: Manage CRM and email workflows for an AI-driven talent platform. Contract role through end of June. → Apply here
Built In San Francisco
Position: Enterprise Product Marketing Manager, Workflows (Notion)
Location: San Francisco Bay Area (Hybrid)
Details: Lead GTM for productivity workflows integrated with AI—ideal for strategy-focused marketers. → Apply here
Looking to fill an open role on your marketing team? Averi can help!
We have access to the best marketers in the world at our fingertips.
Fill out the form below and we’ll work with you to find great candidates for your roles.
Did You Know? — 73 % of marketers say AI plays a key role in crafting personalized customer experiences. If you don’t have a prompt library yet, you’re leaving opportunity on the table.
Til next time,
DFTA
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