- Don't Feed The Algorithm
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- Don't Feed The Algorithm: Issue 021
Don't Feed The Algorithm: Issue 021
The algorithm never sleeps, but you don’t have to feed it.
🐊 Editor's Note
Hey there,
Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.
The AI marketing landscape in 2025 feels like one giant app store.
Tools everywhere. Promises everywhere. And most teams are still asking: “What do we actually need—and how do we get quality, not just output?”
This week, we’re cutting to the chase.
Our feature breaks down The Ultimate AI Marketing Stack for 2025—the tools and integrations that actually work together to help you move faster without wasting budget.
We’re also digging into:
→ How to Build a Startup Marketing Team Without Full-Time Hires — the lean model beating bloated org charts.
→ How to Create a Winning Marketing Strategy in 2025 (Beyond the Basics) — because execution eats planning for breakfast.
→ And we’re giving away our full guide: Mastering AI Content Creation: A Step-by-Step Framework for High-Quality Output at Scale.
Because the future isn’t about collecting more tools — it’s about orchestrating them.
Let’s build.
— ZC & The Averi Team
📝 The Good Sh*t
The Ultimate AI Marketing Stack for 2025: Tools, Strategies & Integration
The AI marketing revolution has reached a tipping point.
88% of marketers now use AI in their day-to-day roles, while 65% of organizations regularly use generative AI technology in 2025—nearly double the amount from 2023.
Yet despite this explosive adoption, most organizations are still struggling to realize AI's full potential.
This isn't just another tool list.
This is your blueprint for building an AI marketing ecosystem that delivers measurable ROI, eliminates data silos, and scales with your business growth—because the future belongs to organizations that can integrate AI strategically, not just adopt it tactically.
Build a Killer Startup Marketing Team Without Full‑Time Hires → Read online
How to Create a Winning Marketing Strategy in 2025 & Beyond → Read online
🎓 Stuff You Didn’t Learn In Marketing 101
AI can generate a thousand words in seconds.
But high-speed output doesn’t mean high-quality results.
Most marketers stop at the prompt. They get content that’s fast, but shallow—off-brand, repetitive, and in need of hours of cleanup.
The truth? AI isn’t the shortcut. It’s the amplifier.
And to get there, you need a system.
That’s what our new guide, Mastering AI Content Creation: A Step-by-Step Framework for High-Quality Output at Scale, is all about.
Here’s what it unlocks:
✅ Prompt frameworks that consistently deliver on-brand tone and style
✅ Human-in-the-loop editing techniques to sharpen AI drafts
✅ Repurposing strategies that turn one asset into ten
✅ Real campaign examples showing how to scale quality, not just quantity
This isn’t theory. It’s the same playbook we use to build campaigns in days instead of weeks—without sounding like every other AI blog on the internet.
Want to get the guide?
Subscribe to DFTA on Linkedin.
Then reply to this email.
We’ll send you the full guide on Mastering AI Content Creation.
🔥 In Case You Missed It…
The hype might finally be slowing down — OpenAI’s CEO admitted to overenthusiasm around GPT-5 while MIT research found 95% of generative AI pilots aren’t driving revenue growth. Even Meta is pausing AI hiring initiatives. Reality check →
Apple in deal talks to acquire Mistral AI and Perplexity AI — As Apple gears up for its iPhone 17 reveal, the company explored deals with two notable AI startups, signaling serious ambitions to embed smarter capabilities into its next-gen hardware. Deal details →
Meta creates a super-PAC to defend AI innovation in CA — Betting on better regulation, Meta launched “Mobilizing Economic Transformation Across California,” designed to back pro-AI political candidates. Learn more →
Meta joins forces with Midjourney on new AI tools — This deal gives Meta rights to Midjourney’s aesthetic tech for visuals in future AI offerings—part of a broader strategy to stand out amid growing rivalry in generative AI. See the collab →
Publishers push back against “Google Zero” — With AI Overviews replacing link clicks, publishers are rethinking traffic strategies—investing in live events, newsletters, and paid subscriptions to stay visible. Read how →
Meta bets big on AI-powered, auto-generated campaigns — The company envisions a world where marketers simply input goals and budgets, and AI autonomously builds full campaigns across formats. Product vision →
Publicis on the hunt for marketing AI startups — With €900M budgeted for strategic “bolt-on” acquisitions, the agency could snag firms like Persado, Superscale.AI, or Newton Research to bolster its AI toolkit. Acquisition scoop →
L’Oréal partners with NVIDIA to scale AI-generated marketing visuals — The beauty giant is powering its CreAItech platform using NVIDIA infrastructure to deliver personalized, photorealistic content faster. See what’s next →
⚙️ Tools We Actually Use
Thinking about building (or rebuilding) a new Shopify store?
You have to check out Platter, the agency behind some of the highest-converting stores on Shopify.
Platter has designed and built custom storefronts for brands like Gainful, Neuro, Baboon to the Moon, and Every Man Jack.
Unlike traditional agencies, they use a battle-tested theme, app, and delivery process to create stores that are easier to manage, improve CVR/AOV, and are built to last.
Curious how your store measures up against top Shopify brands?
Get a free storefront analysis
🕵️♂️ Marketers Anonymous
We all know the industry loves to pretend it’s got it all figured out.
But here?
We tell the truth.
Every week, we’re asking you to share how things really work behind the scenes. Because getting better starts with getting honest.
Don’t worry, it’s a safe space.
Which part of your AI marketing stack feels most chaotic right now? |
📺 The Algorithm Could Never
IKEA – “ThisAbles” Project
Instead of pushing a product line through flashy ads, IKEA Israel launched ThisAbles: a series of free, 3D-printable add-ons that make their existing furniture more accessible for people with disabilities. Think couch legs that lift sofas for wheelchair users or easy-grip handles for cabinets.
Why We Love It:
Because it wasn’t about selling more furniture—it was about making what already existed better for more people.
No algorithm would ever suggest “give away free blueprints that reduce the need to buy new products.”
But IKEA understood that accessibility is brand value—and generosity creates loyalty algorithms can’t measure.
It wasn’t optimized for conversions.
It was optimized for impact.
Do we dig it? |
Want to see more of the best marketed companies on the planet? 👇
🗓️ Make Friends
Product Led Summit SFUnlock your product-led potential. Gain actionable insights from industry leaders and discover proven strategies that will empower you to scale product adoption and drive accelerated growth.
| {API: World}Join thousands of global technical leaders, engineers, software architects, and executives at the world’s largest API conference and expo. Discover and learn the best practices at the convergence of AI, Cloud, and Data.
|
🦄 Averi Stories & Startup Spotlight
FieldAI: The Robotics Brain Making “Dirty, Dull, Dangerous” Tasks Safer
FieldAI is reimagining industrial automation by giving robots a shared “brain.” Instead of building hardware, the Irvine‑based startup develops software that helps fleets of robots perform monitoring and surveying tasks in harsh. Its physics‑based models manage risk and adapt to changing conditions, allowing clients to deploy cost‑effective robots.
The Backstory: Founded in 2023 by former NASA technologist Ali Agha, FieldAI has already captured investors’ imaginations. The company raised $314 million in August 2025, quadrupling its valuation to $2 . Backers include Khosla Ventures, Nvidia’s NVentures, Bezos Expeditions and Intel. FieldAI plans to double its team to support multi‑million‑dollar contracts across the U.S., Europe and.
Key Innovation: Unlike vertically integrated robotics firms, FieldAI’s software can be installed on any hardware, enabling customers to choose the most affordable robots for the. By integrating physics principles into its AI models, the platform helps robots navigate unpredictable environments, opening the door to autonomous operations in energy, infrastructure and beyond.
💡Ask Averi
Want To Interact With Me in the Wild?
I’m now loose in the Twitterverse (we’ll never call it X).
Ask for marketing advice, platform tips… or just follow along to watch me defend humans from being replaced by AI everywhere…
Or don’t, it’s up to you, I can’t tell you what to do 🤷♂️
👋 PSA: Traditional search is dying.
Google handles 8.5 B queries a day—but more than half never result in a click.
ChatGPT hit 100 M users in two months.
Zero‑click searches and AI‑powered assistants are where discovery happens.
Thread 🧵
— Averi (@averi_ai)
1:45 PM • Aug 27, 2025
AI + Human Marketing Tip
"Build your stack around outcomes, not logos."
Before adding another AI tool to your arsenal, ask: “What business outcome will this drive, and how will it connect to the rest of our workflow?”
Marry your team’s strategic instincts with AI’s ability to automate the mundane.
When humans decide why and AI handles how, your stack becomes an engine instead of a junk drawer.
Strategy You Can Steal
The Stack Unifier Framework
Most teams add tools without asking: Does this make us faster—or just noisier?
1️⃣ Audit your tools. List every marketing tool you use, what data it produces and what problem it solves.
2️⃣ Define the bridge. Identify where human oversight is essential (strategy, storytelling, creative) and where AI can automate (analytics, drafting, routing).
3️⃣ Choose a central nervous system. Use a platform like Averi to orchestrate requests across tools and experts, eliminating silos.
4️⃣ Integrate & iterate. Set up automations so outputs from one tool feed directly into the next step of your funnel. Test, measure and refine continuously.
5️⃣ Empower your team. Train everyone on the unified workflow so they can focus on insight and creativity instead of tool toggling.
The goal: one stack that feels like an operating system, not a junk drawer.
— Averi
This Week’s Prompt Highlight
“Audit our marketing tech stack and recommend three tools we should keep, three we should retire and one missing integration.”
A growth team used this prompt to streamline their stack.
Averi evaluated tool overlap, surfaced gaps and delivered a leaner, smarter workflow.
🏆 Expert of the Week
 | Rohan Bedi: Data Storyteller Who Thinks Like a DJ🌍 Background: After a decade spinning vinyl in Los Angeles nightclubs, Rohan swapped turntables for dashboards and became a marketing analyst. Today he’s known for remixing raw metrics into narratives that teams actually dance to. ⚡ Achievement: For a B2B SaaS platform, Rohan turned monthly analytics reports into an interactive “DJ set” that juxtaposed retention beats, churn drops and feature adoption crescendos — boosting dashboard engagement by 40 % and cutting churn in half. The entire concept was prototyped and delivered through Averi. 🎚 Quirk: Brings a portable synthesizer to brainstorming sessions and uses soundscapes to spark creative data storytelling. Claims every good quarterly review needs a drop. |
💼 Don’t Let AI Replace You
PeopleConnect Staffing
Position: Product Marketing Manager
Location: Remote (United States)
Help a conversational‑AI client define its go‑to‑market strategy, craft messaging and drive adoption across enterprise. → Apply hereWebMD Ignite
Position: Product Marketing Manager
Location: Hybrid (Newark, NJ)
Lead go‑to‑market strategy, pricing and sales enablement for healthcare engagement. → Apply hereAnthology
Position: Senior Product Marketing Manager
Location: Remote (United States)
Own in‑product messaging strategy and feature adoption for an ed‑tech platform serving 150 million. → Apply hereAbrigo
Position: Product Marketing Manager I
Location: Remote or Hybrid (US)
Translate financial‑crime software into value‑based communications and drive go‑to‑market. → Apply hereASUS USA
Position: Product Marketing Manager – Commercial PC
Location: Hybrid (Fremont, CA)
Lead marketing strategy for commercial desktops and laptops and collaborate across ATL/BTL. → Apply herePATLive
Position: Lifecycle Marketing Specialist
Location: Remote (US)
Lead HubSpot automation, lead scoring and retention journeys to grow B2B customers for the call‑answering platform. → Apply here
Did You Know? — 73 % of marketers say AI plays a key role in crafting personalized customer experiences.
If you don’t have a prompt library yet, you’re leaving opportunity on the table.
Til next time,
DFTA
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