Don't Feed The Algorithm: Issue 025

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

We’re living through a creative shift that feels less like an update and more like a renaissance. When tools become infinitely powerful, the brands that stand out won’t just be the ones who use AI fastest — they’ll be the ones who use it with taste.

This week’s feature dives into exactly that: what happens when creative tools go exponential, and how to build campaigns that resonate instead of drown in sameness.

We’re also unpacking:

• How marketing operations are evolving in the AI era — the new roles and skills you need to make the machine run.

• The balance between AI-generated content and human oversight, and what the best brands are doing to keep authenticity alive.

And in Things You Didn’t Learn in Marketing 101, we’re giving you access to the Complete GEO Implementation Guide for 2026 — the framework for getting cited by LLMs, not just ranked by Google.

Because the future of marketing isn’t about chasing every shiny tool. It’s about building the systems and taste that AI alone can’t replicate.

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

The New Renaissance: What Happens When Creative Tools Become Infinitely Powerful

We're living through the most significant creative revolution since Gutenberg invented the printing press.

For the first time in human history, the gap between imagination and execution is collapsing. The tools that were once exclusive to elite creative professionals—sophisticated design software, professional video production, strategic campaign development—are becoming as accessible as a conversation.

This isn't the death of creativity. It's the democratization of execution.

We're entering the New Renaissance… and it's going to unlock human creative potential on a scale we've never seen.

1. Marketing Operations in the AI Era: New Roles, New Skills, New Results → Read online

2. Balancing Creativity and AI: Human Oversight in AI-Generated Content → Read online

🎉 This Week’s Wins

Every week we’re spotlighting three heavy hitters who did big things. Tap a win to work with them, or get matched to your perfect expert in Averi.

Maya Chen — Lifecycle Marketing Strategist

Win (for a DTC apparel brand): Maya rebuilt their retention engine with new automation flows — a welcome series, abandoned cart, and win-back campaign — all mapped through Averi. Within 30 days, email revenue jumped 47%, and customer LTV increased by 22%.

Best for: DTC and e-commerce brands needing lifecycle email flows that turn one-time buyers into repeat customers.

🎓 Stuff You Didn’t Learn in Marketing 101

Ranking on Google isn’t enough anymore. In 2026, the game is about GEO (Generative Engine Optimization) — getting your content cited by LLMs.

That’s why we built The Complete GEO Implementation Guide for 2026 — a step-by-step playbook for future-proofing your marketing.

✅ Build entity authority that AI trusts

✅ Create content formats designed for citation

✅ Optimize for multimodal search (text, image, video, audio)

✅ Track and measure your visibility across LLMs

Want the full guide?

Reply to this email (and CC a friend who could use it too) and we’ll send you both the Complete GEO Implementation Guide for 2026.

🔥 In Case You Missed It…

• Citi integrates AI agents into workflows — Citi is piloting autonomous AI agents in its Stylus Workspaces to take over multi-step tasks like research, language translation, profiling — all with less human oversight. It’s a sign of how finance is leaning into agentic AI. Learn more → 

• Anthropic launches its first major brand campaign for Claude — Their “Keep thinking” campaign is aimed at a broader consumer market, not just enterprise, emphasizing safe, thoughtful AI that supports human decision-making, not replaces it. See the campaign → 

• Meta in talks with publishers on AI news licensing — Meta is negotiating with Axel Springer, Fox, and others to license news content for use in its AI products, reflecting ongoing tensions around how AI sources, uses, and credits original journalism. Details → 

• HCL Unica+ is HCL’s new AI-first MarTech platform — This new launch targets the $94B martech opportunity, pushing for deeply integrated AI within marketing operations and communication workflows. Discover HCL Unica+ → 

• CreatorDB raises $4.67M to scale its AI + influencer tools — CreatorDB is using that funding to enhance AI tools for performance analytics, content categorization, and audience segmentation. It’s leaning into data rather than just follow size for creator marketing. More here → 

• Appier introduces AI-agents across its product line — Brands using Appier will soon get AI agents that support them from strategy through execution, helping automation, decision-making, and clarity in campaign performance. Read the release → 

• Extuitive previews its AI-native platform for product & creative validation — Coming via Flagship Pioneering, the platform simulates consumer behavior to test product concepts and creative ideas before going live. This can drastically reduce risk in early product & creative decisions. What they’re building → 

• Multi-agent systems improve reliability in marketing tasks — A new academic framework called RAMP (Reflection, Memory, Planning) shows how using multiple AI agents with verification loops increases performance and consistency on ambiguous marketing tasks like audience curation. Read study → 

🎮 Run This Play

This is where we hand you a ready-made growth move you can drop straight into Averi. No theory, no bs — just execution you can actually launch in minutes.

This week’s play is all about squeezing more out of the channel most teams underuse: email. Done right, email should be your most consistent revenue driver — but stale lists, weak automation, and poor deliverability kill ROI. This play shows you how to systematically fix all of that in 30 days.

Goal: Boost conversions and engagement from email campaigns.

Outcome: 50% lift in email revenue, 25% higher open rates, 40% better click-throughs — in a single month.

Play: Improve My Email ROI

1️⃣ Audit the Performance — Run Averi’s full email performance analysis to uncover the biggest gaps in opens, clicks, and conversions.

2️⃣ Bring in the Expert — Activate an email specialist through Averi to create your optimization roadmap, with deliverability and automation as top priorities.

3️⃣ Crack the Patterns — Use Averi to analyze which subject lines, content formats, and send times actually move your metrics — so you stop guessing.

4️⃣ Segment & Clean… — From list health to behavioral segmentation, this is where the quick wins start stacking.

👉 That’s just the setup. The real revenue growth comes once you optimize flows, re-write copy, and launch the automations.

Run this play in Averi →

📺 The Algorithm Could Never

Oatly – “Help-DAD” Campaign

Oatly leaned into absurd humor by creating Help-DAD, a parody hotline for dads struggling with plant-based milk. The campaign featured mock commercials, a fake support line, and tongue-in-cheek scripts that made fun of cultural resistance to changing habits.

Why We Love It:

Because it went completely against polished, conversion-optimized “healthy living” messaging and instead leaned into satire and self-awareness.

No algorithm would ever say: “Make fun of your own customers and cultural pushback.” But Oatly knew humor and honesty would spark conversation, memes, and shareability far beyond ad impressions.

They weren’t just selling oat milk. They were selling a cultural shift — one ridiculous joke at a time.

Want to see more of the best marketed companies on the planet? 👇

🗓️ Make Friends

• AI Innovation Summit | Scottsdale, AZ | September, 24-25 | → Register

• Snowflake World Tour: Bogota | Bogota, Colombia | September, 30 | → Register

• a2Tech360 | Ann Arbor, MI | September, 24-30 | → Register

• MAICON 2025 (Marketing AI Conference) | Cleveland, OH | October, 14-16 | → Register

🦄 Averi Stories & Startup Spotlight

Mutiny: The AI-Powered Personalization Platform Helping Marketers Convert More Visitors

Mutiny is transforming how growth teams turn website traffic into revenue. Instead of relying on generic landing pages or developer-heavy A/B testing, Mutiny empowers marketers to launch personalized experiences that speak directly to different audience segments — without writing a single line of code.

The Backstory: Founded in 2018 and headquartered in San Francisco, Mutiny was born out of a frustration shared by growth leaders: huge ad budgets were driving traffic, but conversion rates remained stagnant. Co-founders Jaleh Rezaei (ex-Gusto) and Nikhil Mathew (ex-LinkedIn) set out to build a platform that gave marketers the power to personalize at scale, quickly and without engineering bottlenecks. Backed by Sequoia and Tiger Global, Mutiny has raised over $70M to date.

Key Innovation: Mutiny combines AI-driven audience insights with a no-code personalization engine. It automatically identifies which visitor segments aren’t converting, generates tailored page copy with AI, and enables instant deployment across the funnel. By making personalization fast and scalable, Mutiny helps growth teams increase conversion rates and pipeline without adding headcount.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The “Creative Ops Triangle”

Marketing ops isn’t just about tools anymore — it’s about orchestrating the right mix of people, process, and AI. Here’s the play:

1️⃣ People — Define where human taste and judgment are non-negotiable (brand voice, final review, campaign ideas).

2️⃣ Process — Map a repeatable workflow where AI handles drafting, research, and repurposing, while experts own refinement.

3️⃣ Platforms — Pick one integrated stack that connects your CRM, content, and analytics — no more duct-taped dashboards.

Get the triangle right, and ops stops being the bottleneck. It becomes the creative multiplier.

— Averi

This Week’s Prompt Highlight

“Rewrite this campaign idea as if it were painted during the Renaissance — bold, human, and emotional — then modernize it for a LinkedIn ad with the same underlying energy.”

This team wanted to force AI to stretch creatively while still being tied back to marketing execution.

Averi provided outputs that were unexpected, vivid, and full of new angles they could refine with their team.

Embrace the Renaissance with Averi 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Stay AI
  Position: Growth Marketing Manager
  Location: Remote – United States
  Stay AI seeks a technical, performance‑minded growth marketer to drive pipeline and retention. You’ll manage lifecycle programs, orchestrate ABM campaigns, and experiment across channels to fuel full‑funnel. Responsibilities include collaborating with marketing leaders to execute campaigns across email, paid media and webinars, managing HubSpot/ABM tools, building landing pages and forms, and running growth experiments across the funnel. → Apply Now

• Stryker
  Position: Senior Marketing Manager, AI & Digital
  Location: Remote – United States
  Stryker is looking for a marketing leader to own go‑to‑market strategy for its AI/digital robotics portfolio. The role develops positioning, monitors market trends and competition, collaborates with R&D to influence product roadmaps and evidence‑generation, and leads commercialization planning including pricing, sales enablement and KPI tracking. Candidates should have deep experience in medtech marketing and a vision for how AI and digital solutions transform surgery. → Apply Now

• Creatopy
  Position: Growth Marketing Manager
  Location: Remote – Texas (open to other U.S. states)
  Creatopy, an AI‑powered creative automation platform, seeks a growth marketer to own the full funnel. You’ll lead strategy and execution for acquiring, activating and retaining users, manage lifecycle marketing, develop data‑driven onboarding, upsell and win‑back campaigns, collaborate with product/design to optimize onboarding, and run continuous A/B tests across channels. Ideal candidates have 6+ years in growth/demand gen roles, expert knowledge of lifecycle platforms and experience marketing AI/SaaS products. → Apply Now

• Level AI
  Position: Field Marketing Manager
  Location: Remote – United States
  Level AI’s contact-center intelligence platform needs a field marketing manager to build brand awareness and generate pipeline. The role develops, executes and scales marketing programs across sponsorships, trade shows and bespoke events; manages webinars and digital campaigns; oversees customer marketing initiatives; and analyzes KPIs to ensure programs hit revenue targets. Requires 3+ years of B2B field marketing experience and proficiency with marketing automation tools. → Apply Now

• Mistral AI
  Position: Senior Product Marketing Manager
  Location: Hybrid – New York, NY
  As one of the earliest U.S. product marketers at Mistral AI, you’ll craft positioning and messaging for the company’s open‑source AI products, partner closely with sales and engineering to translate technical features into customer benefits, create content (blog posts, case studies, webinars) and support demand‑generation campaigns. The role also informs product strategy by analyzing competitive dynamics and identifying audience‑focused growth opportunities. → Apply Now

• Anzen
  Position: Product Marketing Manager
  Location: Remote (U.S.) or San Francisco
  Anzen is rebuilding specialty insurance with AI and needs a product marketer to own go‑to‑market strategy, messaging and enablement. You’ll partner with product, sales and design to translate buyer insights into clear positioning, create high‑impact assets (landing pages, videos, decks), develop sales tools (talk tracks, battle cards), and track competitor and market trends. The role demands 3–5 years of B2B product‑marketing experience and strong storytelling skills. → Apply Now

• Superside
  Position: Content Marketing Strategist
  Location: Remote – Toronto (Canada)
  Superside seeks a strategic storyteller to shape and amplify its content ecosystem. The role packages thought leadership and insights into newsletters, gated assets and event recaps, repurposes content across blogs, social and email, collaborates with field marketing to build narratives around webinars and summits, maintains an editorial calendar and measures engagement to refine strategy. Requires 3–5 years in content strategy/editorial, strong writing skills and interest in AI tools. → Apply Now

• Sprinto
  Position: Marketing Automation Engineer
  Location: Remote – India
  Sprinto, a platform automating information‑security compliance, is hiring a marketing automation engineer to connect and automate its GTM tech stack. You’ll integrate tools like HubSpot, OpenAI, Pabbly and Zapier, build workflows for lead capture and scoring, set up triggers for personalized engagement, leverage GPT‑4 to summarize lead data and generate follow‑up content, and debug automation issues. Requires 2–5 years in marketing operations/automation and experience with low‑code tools. → Apply Now

• Regal AI
  Position: Growth Marketing Lead
  Location: Hybrid – New York City
  Regal AI, an AI agent platform for customer communications, is looking for a growth lead to run rapid‑fire experiments across paid social, SEM, display and website. Responsibilities include testing and optimizing CAC/ROAS, exploring new channels like TikTok‑style B2B content and AI‑generated ads, executing campaigns in OOH or podcasts, leveraging paid and organic tactics to amplify content, and measuring pipeline contribution, CPL and ROAS. Candidates need 2–4 years in growth/demand-gen roles, a growth‑hacking mindset and hands‑on paid media experience. → Apply Now

Looking to fill an open role on your marketing team? Averi can help!

We have access to the best marketers in the world at our fingertips.

Fill out the form below and we’ll work with you to find great candidates for your roles.

Did You Know? —  74% of marketers say email is still their highest-ROI channel, yet less than 30% actively run structured A/B tests on subject lines or content.

That gap = missed revenue (and a massive opportunity).

Til next time,

DFTA

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