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- Don't Feed The Algorithm: Issue 026
Don't Feed The Algorithm: Issue 026
The algorithm never sleeps, but you don’t have to feed it.
🐊 Editor's Note
Hey there,
Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.
The future of work isn’t about more meetings, more approvals, or more “headcount plans.” It’s about freedom. AI is creating space for a new kind of economy — one where ideas move faster, teams stay lean, and execution isn’t slowed by old bottlenecks.
This week’s feature digs into The Rise of the AI-Powered Freedom Economy — what it means for marketers, founders, and the teams who want to spend less time grinding and more time creating.
We’re also sharing:
10 Marketing Tasks You Can Automate with AI — to save time and unlock creative bandwidth.
How to Implement Vibe Marketing in Your Strategy — because execution is important, but taste is how you actually stand out.
Because freedom isn’t about doing less. It’s about doing what matters.
Let’s build.
— ZC & The Averi Team
📝 The Good Sh*t
The Rise of the AI-Powered Freedom Economy
The 9-to-5 office-bound marketer is extinct.
While traditional marketers remain chained to their desks managing endless manual tasks, a new generation is running sophisticated campaigns from coffee shops in Bali, mountain cabins in Colorado, and kitchen tables around the world.
This isn't a fantasy. It's the inevitable result of AI marketing tools that supercharge human intelligence, eliminate routine tasks, and connect you with the right expertise regardless of where you're sitting.
The future of marketing isn't just remote. It's amplified.
And it's enabling a lifestyle revolution that prioritizes results over presence, impact over hours, and freedom over face time.
10 Marketing Tasks You Can Automate with AI (to Save Time & Boost Creativity) → Read online
How to Implement Vibe Marketing in Your Strategy → Read online
🎉 This Week’s Wins
Every week we’re spotlighting three heavy hitters who did big things. Tap a win to work with them, or get matched to your perfect expert in Averi.
Daniel Okafor — AI Marketing Ops Engineer
Win (for a global SaaS scale-up): Daniel rebuilt their marketing stack inside Averi, integrating AI agents across campaign reporting, lead routing, and performance tracking. Result: 20+ hours saved per week, 42% faster reporting cycles, and SDRs finally getting leads in real time.
Best for: B2B SaaS teams looking to modernize ops, automate reporting, and align sales + marketing pipelines.
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Leo Martinez — Paid Social Architect Win (for a DTC wellness brand): Leo restructured their Meta + TikTok campaigns with mid-funnel proof assets and dynamic creative testing through Averi. ROAS jumped 61%, CAC dropped 24%, and their top campaign went viral, driving 3x more conversions than forecast. Best for: Consumer brands scaling through paid social who need smarter creative testing and conversion-focused media buying. | Priya Nair — Content Strategist + GEO Specialist Win (for a Series A fintech startup): Priya designed a citation-first content system using Averi workflows. Within 8 weeks, organic impressions from AI Overviews grew 118%, and inbound demos from organic doubled. Best for: Startups that want to future-proof SEO, get surfaced in LLM answers, and turn content into pipeline. |
🔥 In Case You Missed It…
California signs landmark AI safety law — Gov. Gavin Newsom enacted Senate Bill 53, requiring high-compute AI systems to publicly disclose safety protocols and incidents within 15 days. Whistleblower protections included.
Meta CMO: AI can shrink or grow headcount — depending on role — Meta’s Alex Schultz says companies that use AI to boost efficiency may cut jobs, while those who build AI-enabled products will create new roles like prompt engineers.
CEOs launch campaign to accelerate AI adoption — Major CEOs via the Business Software Alliance have rolled out a campaign pushing governments and organizations to adopt AI tools faster, with policy playbooks to follow.
AI is changing UK marketing — creativity still leads — 84% of UK marketers use AI daily, but 97% still review AI outputs before publishing. AI is helping with routine work, letting teams focus on storytelling.
Surge in AI infrastructure spending raises bubble concerns — Trillions are flowing into AI compute, data centers, and chips as firms build scale. But some analysts warn the returns may not match the hype.
Advertising creatives losing the “AI ick” — The stigma toward generative AI in ad work is fading. More creatives are embracing AI tools in workflows — even if the “red line” keeps shifting.
OpenAI & Databricks deepen enterprise ties — Databricks will embed OpenAI models (including GPT-5) into its platform to help companies scale AI applications faster, especially in personalization and analytics.
Open AI governance model debated in new research — A new framework analyzes how openness (open models, open datasets) and downstream governance will shape AI systems’ accountability and power dynamics.
🎮 Run This Play
This is where we hand you a ready-made growth move you can drop straight into Averi. No theory, no bs — just execution you can actually launch in minutes.
This week’s play is about authority. Thought leadership isn’t just a vanity metric — it’s how you build trust, drive inbound opportunities, and create long-term differentiation. In 60 days, you can transform a founder or exec into a recognized voice in your industry.
Goal: Achieve 5+ media mentions and 200% LinkedIn engagement growth in 60 days.
Outcome: Media coverage, speaking invites, award recognition — and the leads and partnerships that follow.
Play: Build My Thought Leadership
1️⃣ Find the Gap — Upload industry landscape analysis, competitor positioning, and founder expertise. Averi identifies thought leadership gaps your brand can uniquely own.
2️⃣ Lock the Strategy — Partner with a PR specialist through Averi to create a media + positioning roadmap. Target journalists, podcasts, and publications that align with your authority themes.
3️⃣ Build the Pillars — Use Averi to map 3–5 content pillars tied to your expertise and industry trends, complete with a systematic editorial calendar.
4️⃣ Optimize the Brand… — LinkedIn, website bios, and digital presence get rebuilt to showcase authority. This is where the foundation turns into recognition.
👉 That’s just the start. The real breakthrough happens when your content goes live, pitches start landing, and media coverage accelerates.
📺 The Algorithm Could Never
IKEA – “Buy Back Friday”
Instead of pushing discounts on Black Friday, IKEA flipped the script. The brand launched “Buy Back Friday”, encouraging customers to return old IKEA furniture in exchange for store credit. The campaign turned a consumerist holiday into a sustainability moment, generating buzz and loyalty far beyond sales.
Why We Love It:
Because it subverted the most commercial day of the year with a message of reuse and responsibility.
No algorithm would suggest: “Tell people not to buy new stuff on the biggest shopping day of the year.” But IKEA knew the cultural upside of making sustainability a brand story was worth more than short-term revenue.
They weren’t just selling furniture. They were selling values.
Do we dig it? |
Want to see more of the best marketed companies on the planet? 👇
🗓️ Make Friends
Advertising Week New York | New York, NY | October, 6-9 | → Register
AI in Business Conference | Columbus, OH | October, 2-3 | → Register
Digital Summit Philadelphia | Philadelphia, PA | September, 30-October, 1 | → Register
GAI World | Boston, MA | September, 29-October, 2 | → Register
LeadsCon Connect | Rosemont, IL | September, 30-October, 1 | → Register
COLLIDE 2025: The Data + AI Conference Join Fortune 500 data and AI executives for two days of thought leadership, strategic insights, and high-impact networking.
| MLConMLcon gathers like-minded professionals to learn, share, and grow. Join us in New York where industry leaders and innovators will come together to exchange insights, share experiences, and chart the course for the future of Machine Learning Technologies.
|
🦄 Averi Stories & Startup Spotlight
Jasper Health: The Care Navigation Platform Helping Patients Take Back Control
Jasper Health is reshaping how people manage cancer care and chronic conditions. Instead of juggling fragmented systems, patients get one place to track appointments, organize medications, coordinate with caregivers, and access AI-driven support — helping them feel less overwhelmed and more in control.
The Backstory: Founded in 2018 and headquartered in New York, Jasper was built by healthcare and tech veterans who saw firsthand how confusing care journeys can be. They envisioned a platform that blended human expertise with digital assistance to simplify complex care while reducing stress for patients and families. With backing from firms like Redesign Health and recently raising over $25M, Jasper is scaling fast across the U.S.
Key Innovation: Jasper Health uses AI-powered care navigation to personalize reminders, flag potential health issues, and connect patients with real resources. The platform integrates with providers and insurance systems, creating a unified hub for patients and caregivers. The result: better adherence, less burnout, and a system that actually supports people through one of the hardest moments of their lives.
💡Ask Averi
AI + Human Marketing Tip
"Free up creative energy by automating the grind."
AI shouldn’t be about replacing creativity — it should be about protecting it.
Automate the tasks that drain your time (reporting, keyword clustering, list cleaning) so you and your team can spend more hours on ideas, taste, and execution.
Freedom isn’t doing less — it’s doing less of what doesn’t matter.
Strategy You Can Steal
The “Freedom Stack” Framework
If you want your team to operate in the AI-powered freedom economy, you need a workflow that multiplies time instead of consuming it.
Here’s how:
1️⃣ Automate the repetitive layer — reporting, data analysis, campaign ops.
2️⃣ Systemize the creative layer — clear briefs, reusable templates, AI for first drafts.
3️⃣ Elevate the taste layer — your human experts spend their time refining, curating, and adding the voice that makes work unforgettable.
This balance ensures your system scales — without sacrificing creativity for efficiency.
— Averi
This Week’s Prompt Highlight
“Imagine our marketing team had only 10 hours a week. Rebuild our campaign plan to maximize creative output, automate the rest, and keep our brand voice intact.”
This team wanted AI to design for freedom — stripping away busywork and spotlighting what truly matters.
Averi identified the gaps where automation could save time and the points where human taste couldn’t be replaced.
🏆 Expert of the Week
 | Marcus Lee: Growth Architect Who Treats Funnels Like Supply Chains🌎 Background: Former operations manager at a Fortune 500 logistics company turned growth strategist, based in Austin, Texas. Marcus is known for applying lean ops principles to marketing funnels, making them run smoother, faster, and with less waste. ⚡ Achievement: Helped a Series A SaaS company cut CAC by 35% in 90 days by restructuring their funnel inside Averi — mapping touchpoints like a supply chain, eliminating bottlenecks, and layering in AI-driven automation for lead routing. 🪩 Quirk: Collects vintage airline route maps and claims he can recite the hub-and-spoke model of Delta from memory — proof that he really does see everything through the lens of systems. |
💼 Don’t Let AI Replace You
Stryker
Position: Senior Marketing Manager, AI & Digital
Location: Remote – United States
Stryker is hiring a Senior Marketing Manager to lead the go-to-market strategy for its AI and digital products. You’ll own positioning, messaging, and launches, working cross-functionally to scale adoption of AI-driven innovations in the healthtech space. → Apply Now
WEX Inc.
Position: AI Product Marketing Practice Lead
Location: Remote – United States
WEX seeks a practice lead to build its AI product marketing discipline, developing positioning, messaging, and GTM programs for financial and payments products. You’ll work closely with product and sales to accelerate adoption. → Apply Now
Seamless.AI
Position: Product Marketer
Location: Remote – United States
Seamless.AI is looking for a Product Marketer to translate product features into compelling value propositions, oversee persona development, and manage GTM experimentation. You’ll partner with product and sales to deliver revenue impact. → Apply Now
FICO
Position: Senior Product Marketing Manager – AI & Emerging Technologies
Location: Remote – United States
FICO seeks a product marketing leader to turn complex AI and ML technologies into clear, differentiated narratives. You’ll drive messaging, competitive intelligence, and enablement materials for sales and field marketing teams. → Apply Now
CloudBees
Position: Principal Product Marketing Manager
Location: Remote – United States
CloudBees is hiring a Principal Product Marketing Manager to shape GTM strategy for its AI-powered DevOps solutions. You’ll create positioning, develop playbooks, and enable the field with narratives that resonate with enterprise buyers. → Apply Now
1Password
Position: Lifecycle Marketing Manager
Location: Remote – United States
1Password is seeking a Lifecycle Marketing Manager to own journey orchestration, automated programs, and email strategy. You’ll focus on driving retention and engagement through data-driven segmentation and experimentation. → Apply Now
Netflix
Position: Engineering Manager – Ads Media Planning
Location: Remote – United States
Netflix is looking for an Engineering Manager to lead its Ads Media Planning team. You’ll integrate AI and automation into Netflix’s ad delivery infrastructure, building tools that optimize efficiency and accuracy at scale. → Apply Now
Snap Inc.
Position: Product Marketing Manager, SMC
Location: Seattle, WA – Hybrid
Snap is hiring a Product Marketing Manager for its Small & Medium Customer business. You’ll lead GTM strategy for Snapchat’s advertising solutions, aligning with AI-driven insights to support SMB growth. → Apply Now
Grammarly
Position: Director, Marketing & Product Operations
Location: Hybrid – United States
Grammarly seeks a Director of Marketing & Product Operations to oversee cross-functional ops for product launches and marketing execution. You’ll streamline processes, scale workflows, and support Grammarly’s growing AI product suite. → Apply Now
Motive
Position: Social Strategy & Content Senior Manager
Location: Remote – United States
Motive is hiring a Social Strategy & Content Senior Manager to lead creative campaigns across channels. You’ll optimize social storytelling with data-driven insights and integrate AI workflows to scale performance. → Apply Now
Looking to fill an open role on your marketing team? Averi can help!
We have access to the best marketers in the world at our fingertips.
Fill out the form below and we’ll work with you to find great candidates for your roles.
Did You Know? — By 2026, more than 50% of all search traffic is expected to come from AI-powered overviews and assistants, not traditional Google rankings.
Yet only 1 in 5 marketers say they have a plan to optimize for Generative Engine Optimization (GEO).
That gap = a massive first-mover advantage.
Til next time,
DFTA
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