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- Don't Feed The Algorithm: Issue 027
Don't Feed The Algorithm: Issue 027
The algorithm never sleeps, but you don’t have to feed it.
🐊 Editor's Note
Hey there,
Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.
Marketing has always borrowed from art — intuition, emotion, and the power to move people. But with AI reshaping how ideas come to life, we’re stepping into a new era where marketing becomes art itself.
This week’s feature dives deep into that transformation — how creativity, taste, and technology are merging to redefine what great marketing feels like. Because while AI can generate a thousand options, it still can’t replace vision.
We’re also breaking down:
How to Plan a Multi-Channel Marketing Campaign in Half the Time with AI — from concept to execution, faster than ever before.
10 Marketing Tasks You Can Automate with AI (to Save Time & Boost Creativity) — so you can stop babysitting dashboards and start building the work that actually moves people.
Because art isn’t made by doing more — it’s made by creating space to make something that matters.
Let’s build.
— ZC & The Averi Team
📝 The Good Sh*t
When Marketing Becomes Art
There's a Patagonia ad from 2011 that ran in The New York Times on Black Friday.
Full page. Beautiful photography of a fleece jacket.
The headline: "Don't Buy This Jacket."
Below it, a manifesto about consumption, environmental cost, and the insanity of buying things you don't need. From a company that sells jackets. On the biggest shopping day of the year.
This wasn't marketing. This was art disguised as an ad.
Now… this isn't about making every campaign a masterpiece. It's about recognizing when you have the opportunity to create something that matters beyond the brief… and having the f*cking courage to take it.
How to Plan a Multi-Channel Marketing Campaign in Half the Time with AI → Read online
10 Marketing Tasks You Can Automate with AI (to Save Time & Boost Creativity) → Read online
🎉 This Week’s Wins
Every week we’re spotlighting three heavy hitters who did big things. Tap a win to work with them, or get matched to your perfect expert in Averi.
Amira Khan — Creative Strategist + Vibe Architect
Win (for a luxury DTC fashion brand): Amira rebuilt the brand’s creative framework through Averi’s vibe mapping system — aligning campaigns with emotional drivers instead of seasonal trends. The result: a 54% increase in engagement, a 22% jump in repeat purchases, and a social presence that finally felt like the brand again.
Best for: Lifestyle and DTC brands looking to create distinctive, emotionally resonant creative systems that drive sales and culture.
 |  |
Ethan Brooks — Marketing Ops Engineer Win (for a B2B SaaS company): Ethan automated multi-channel reporting and built a single command dashboard through Averi. Campaign coordination time dropped 41%, data accuracy improved across all teams, and the ops backlog — gone. Best for: Scaling SaaS or enterprise teams that want lean, automated marketing infrastructure that works in real time. | Lila Zhang — Paid Media Specialist Win (for a growth-stage fintech startup): Lila transformed underperforming ad campaigns by blending Averi’s AI creative analysis with audience signal mapping. ROAS rose 68%, and CAC dropped 31% within one month — without changing total budget. Best for: Growth-stage startups and fintech brands focused on optimizing ad spend and creative performance using real audience data. |
🔥 In Case You Missed It…
OpenAI launches Sora, a more permissive video agent — Sora is drawing attention by allowing user-generated videos with fewer content restrictions than Meta’s Vibes. OpenAI’s rapid release approach hints at a shift in how creative tools will evolve. → Learn more →
Brands pull back from AI influencers amid backlash — AI influencer campaigns have dropped ~30% YoY as consumers clamor for authenticity over synthetic faces. But AI tools are still being used behind the scenes. → Read the full story →
Google Gemini to adopt TikTok-style feed for engagement — Alphabet is reportedly reworking Gemini’s UI with a scrollable, visually rich interface to boost stickiness and open up new ad formats. → Get details →
Meta will use AI chat interactions to power content + ad targeting — Starting December 2025, user conversations with Meta AI will feed into content personalization and ad recommendations (excluding sensitive data). → Dive in →
93% of CMOs say GenAI is delivering ROI — A new study shows generative AI is no longer speculative: nearly all marketing execs report measurable returns, with gains in personalization, efficiency, and cost reduction. → See the report →
Anthropic launches its first consumer brand campaign — The “Keep thinking” campaign aims to position Claude as a safe, thoughtful AI moving beyond enterprise giveaways. → Explore →
WPP acquires InfoSum to double down on AI data strategies — In a push to own data collaboration without centralizing data, ad giant WPP snapped up InfoSum to better serve AI-powered marketing clients. → Learn more →
Martech platforms roll out new AI video & content tools — Omneky’s new AI video suite, Pollo AI’s multi-scene generators, and upgrades in Omnisend’s AI assistants are accelerating content velocity. → Read the roundup →
🎮 Run This Play
This is where we hand you a ready-made growth move you can drop straight into Averi. No theory, no bs — just execution you can actually launch in minutes.
This week’s play is about visibility in the age of AI search. Google rankings used to be the goal — now it’s about being cited directly inside AI answers. If your brand isn’t showing up in LLM responses, you’re invisible to the next generation of search.
Goal: Achieve a 300% increase in AI citations and 150% boost in LLM response inclusion in 35 days.
Outcome: More AI-driven organic traffic, stronger authority signals, and a brand presence that shows up where your audience is actually searching.
Play: Optimize My Content for LLM Search
1️⃣ Find the Gaps — Upload your content and SEO data. Averi analyzes where your brand should appear in AI answers (but doesn’t yet) and identifies missed citation opportunities.
2️⃣ Build the Strategy — Activate an LLM Optimization Specialist through Averi to design your entity SEO, schema markup, and content architecture — the foundation of modern visibility.
3️⃣ Make It Citation-Worthy — Use Averi to pinpoint which content should be restructured, cited, or rewritten for AI discoverability. Add authoritative references, semantic linking, and entity context that LLMs love.
4️⃣ Scale the System… — Once your content starts surfacing, Averi helps you automate the process — tracking citations, validating responses, and expanding authority across every channel.
👉 That’s the blueprint. The real power comes once AI assistants start quoting your expertise — and competitors realize you got there first.
🕵️♂️ Marketers Anonymous
We all know the industry loves to pretend it’s got it all figured out.
But here?
We tell the truth.
Every week, we’re asking you to share how things really work behind the scenes. Because getting better starts with getting honest.
Don’t worry, it’s a safe space.
What’s the hardest part of keeping your marketing human in the AI era? |
📺 The Algorithm Could Never
Coca-Cola – “Create Real Magic”
Coca-Cola invited the world to co-create ads using AI tools trained on its own iconic brand assets — the polar bears, Santa Claus, and the classic glass bottle. Users generated thousands of surreal, original images that blurred the line between brand control and community creation.
Why We Love It:
Because it turned one of the world’s most recognizable brands into an open canvas.
No algorithm would ever suggest: “Let the internet mess with your brand assets.” But Coca-Cola knew that creativity thrives on participation. By handing the paintbrush to their audience, they made people feel like co-artists — not consumers.
They weren’t just selling soda. They were selling imagination.
Do we dig it? |
Want to see more of the best marketed companies on the planet? 👇
🗓️ Make Friends
GenAI Collective - NYC Demo Night | New York, NY | October, 10 | → Register
AI Marketing World | Dallas, TX | October, 9–11 | → Register
Zendesk AI Summit (Digital) | Virtual | October, 8 | → Register
“How to Best Prompt AI in 2025” Webinar | Virtual | October, 14 | → Register
AI-Driven Marketing & Sales (Las Vegas Entrepreneurs Network) | Las Vegas, NV | October, 14 | → Register
Digital Summit Detroit | Detroit, MI | October, 9–10 | → Register
| London, UK | October, 15 | → Register
World Summit AIWorld Summit AI remains the epicenter of this global transformation and conversation and will once again host the world’s leading AI minds, visionaries and innovators. Together, they will help define AI’s legacy for decades to come. Are you in?
| AI Week New York 2025AI Week New York by Pulse NYC is a week-long, citywide tech festival featuring a dynamic series of community-led events, interactive workshops, panels, talks, and exclusive networking opportunities. It offers attendees a front-row seat to how artificial intelligence is transforming business, society, and everyday life.
|
🦄 Averi Stories & Startup Spotlight
Runway: The Creative AI Studio Powering the New Era of Content Creation
Runway is reimagining what’s possible for creators, marketers, and production teams by combining cutting-edge AI with intuitive creative tools. From text-to-video generation to real-time editing, Runway gives brands and creatives the power to produce cinematic-quality content without needing a studio.
The Backstory: Founded in 2018 by Cristóbal Valenzuela, Anastasis Germanidis, and Alejandro Matamala, Runway began as a tool for artists exploring the intersection of machine learning and design. Since then, it’s become one of the most influential players in the creative AI movement, raising over $200M from investors like Google, Coatue, and NVIDIA. Runway’s tech has already powered projects for brands, agencies, and even feature films.
Key Innovation: Runway’s Gen-2 video model lets anyone turn text prompts into moving visuals — instantly. It’s not just automation; it’s imagination at scale. The platform combines generative video, motion tracking, and AI editing in one workspace, enabling marketers to storyboard, test, and produce content in record time.
For the creative world, it’s proof that AI doesn’t replace the artist — it gives them superpowers.
💡Ask Averi
AI + Human Marketing Tip
"Use AI to create time — not ideas."
AI shouldn’t replace your creativity; it should protect it.
The best marketers aren’t using AI to generate content faster — they’re using it to clear mental clutter, handle logistics, and create the space needed to think clearly.
Before you ask AI to make something, ask it to remove something from your to-do list.
The most creative output comes from having time to see the bigger picture.
Strategy You Can Steal
The “Art + System” Framework
Most marketing teams operate on two extremes — either overly rigid systems that kill creativity or total chaos that burns out teams. The sweet spot lives in between:
1️⃣ Systemize the Structure — automate briefs, tasks, and workflows with Averi so execution never slows down.
2️⃣ Curate the Chaos — give humans the final say on creative direction, taste, and nuance.
3️⃣ Rinse & Reinvent — use campaign learnings to fuel the next creative experiment.
The result? Campaigns that move fast and move people.
— Averi
This Week’s Prompt Highlight
“Turn this campaign brief into an emotional story that would make someone stop scrolling — without losing the strategic angle that drives conversion.”
This team wanted AI to blend logic and emotion — the art and science of marketing.
Averi didn’t just give them a better draft; it gave them a better creative direction.
🏆 Expert of the Week
 | Isabella Moreau: Creative Director Who Turns Data Into Emotion🌎 Background: Former agency art director turned AI-driven creative strategist, based in Montreal. Isabella is known for blending performance data with artistic instinct — using insights to spark ideas that feel human, not manufactured. ⚡ Achievement: Led a rebrand for a global wellness company through Averi that merged vibe marketing with data-backed storytelling. The campaign achieved a 72% lift in engagement and a 40% increase in brand recall, proving that metrics and magic can coexist. 🪩 Quirk: Paints oil portraits inspired by campaign storyboards — says “you can’t brief taste into a machine, but you can train yourself to see like one.” |
💼 Don’t Let AI Replace You
Anthropic
Position: Product Designer, Claude Capabilities
Location: Remote / San Francisco / New York / Seattle
Anthropic is hiring a product designer to build user experiences for Claude — shaping how people interact with AI in real life. → Apply Now
Figma
Position: Product Marketing Manager, Emerging Products
Location: U.S. / Remote
Figma is seeking a full-stack PMM to support its emerging product lines — messaging, launches, and go-to-market strategies. → Apply Now
Runway
Position: Founding Head of Revenue Operations
Location: Remote First
Runway is hiring for its Go-to-Market operations — building the RevOps foundation behind growth, pipelines, and alignment. → Apply Now
OpenAI
Position: Product Marketing Manager, ChatGPT Business
Location: Remote – United States
OpenAI is hiring a PMM to build and launch ChatGPT’s enterprise features — owning messaging, positioning, and sales enablement. → Apply Now
Meta
Position: Product Marketing Manager, Business AI
Location: (Hybrid or Remote)
Meta is seeking a PMM to drive GTM for its Business AI platform — crafting narratives, building adoption, and integrating AI features into enterprise tools. → Apply Now
Productboard
Position: Product Marketing / Sr. Product Marketing Manager, AI
Location: Remote / Hybrid
Productboard is looking for a product marketing lead focused on AI-capabilities — you’ll help shape AI narratives and go-to-market strategies. → Apply Now
Scale AI
Position: Product Marketing Manager
Location: Remote / San Francisco
Scale is hiring a PMM to support its AI / data products — you’ll manage positioning, messaging, and cross-functional launches. → Apply Now
EverAI
Position: Senior AI Marketing Video Editor
Location: Remote – Worldwide
EverAI needs a video specialist who can blend marketing, storytelling, and AI tools to create engaging video content at scale. → Apply Now
TetraScience
Position: Senior Product Marketing Manager – Scientific Data & AI Platform
Location: Remote
TetraScience is hiring a senior PMM to own the narrative for its AI/data cloud offering in the scientific / research vertical. → Apply Now
IgniteTech
Position: AI-First Marketing Content Specialist
Location: Remote (Global)
IgniteTech is seeking a marketing content specialist who thinks in AI-first terms — you’ll shape narrative, content frameworks, and automation. → Apply Now
Looking to fill an open role on your marketing team? Averi can help!
We have access to the best marketers in the world at our fingertips.
Fill out the form below and we’ll work with you to find great candidates for your roles.
Did You Know? — 83% of marketers now use AI tools weekly, but only 27% say those tools have improved the quality of their creative work.
The takeaway? Automation saves time — but taste still wins.
Til next time,
DFTA
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