Don't Feed The Algorithm: Issue 028

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

This might be the calm before the storm.

We’ve been hinting at something big for a while — but next week, it’s here.

The biggest launch in Averi’s history.

For months, our team’s been quietly rethinking what marketing execution should feel like — not just how it looks on a dashboard or reads in a press release.

We asked: What if strategy, creation, and execution could all live in one flow?

No tool-hopping. No copy-pasting briefs. No three-day waits for “something close.”

Next week, we’re introducing what comes after AI tools, freelancers, and fragmented workflows — the moment where everything finally connects.

We can’t say much more (yet). But trust us, it’s not just another feature drop.

It’s the future of how marketing gets done.

Let’s build.

— ZC & The Averi Team

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⚙️ Straight Outta Dev

Next week, we're launching something that changes everything about how Averi works.

Not "incremental improvement" changes. The kind of changes where you sit down to use it and think: "Oh. This is completely different."

Averi has always been powerful. But it's also been... a product. Software you use to do specific things. A tool in your marketing stack.

That's over.

Next week, Averi releases The AI Marketing Workspace.

Not just new positioning. Not just new features. A fundamental rethinking of where and how marketing actually happens.

Here's what that means for you:

No more tool chaos. That thing where you're juggling ChatGPT for ideas, Google Docs for drafts, Slack for feedback, Figma for designs, Upwork for execution, and somehow trying to keep context across all of it? Done. One workspace. One flow. Strategy to execution to iteration… all in the same place.

AI that actually gets smarter the more you use it. Not "type the same context into a chatbot every time" AI. AI that learns your brand, remembers your campaigns, understands what works for your audience, and gets more aligned with every project you run.

Real humans when you need them, AI when you don't. Sometimes you need expert execution - a designer who gets it, a strategist who can see what you're missing, a writer who nails your voice. Now they join your workspace with full context already loaded. No re-briefing. No explaining your brand for the 47th time. They just... start working.

Work the way you actually work. Some days you want to collaborate with AI on every sentence. Some days you want to hand it off entirely. Some days you need experts to take the wheel. The workspace flexes to however you want to work—not the other way around.

This is what happens when you stop building "AI tools" and start building where marketing teams actually do their work.

We've been building this for months. The interface. The intelligence. The entire experience. It's ready.

And next week, you'll get to see it.

This is the biggest leap forward in Averi's history. Not because we added features. Because we reimagined what's possible when marketing has a real workspace built for how teams actually operate.

Consider this your heads up: next Wednesday, everything changes.

We can't wait to show you.

— The Averi Team

Want to get first access?

📝 The Good Sh*t

The Ultimate Guide to Using AI in Marketing (2025 Edition)

Marketing changed more in the last 18 months than it did in the previous decade.

The catalyst? Artificial intelligence went from "emerging technology" to everyday tool faster than anyone predicted. 94% of marketers now use AI tools, up from barely 30% in 2022.

That's not gradual adoption… that's a g*ddamn revolution.

This guide gives you the foundation to use AI effectively for your marketing. Whether you're a marketing leader trying to implement AI across your team, a solo marketer looking to work smarter, or somewhere in between—you'll walk away with a clear understanding of how AI actually works in marketing, which use cases deliver real results, and how to avoid the common pitfalls that waste time and money.

1. The State of AI in Marketing 2025 & Beyond: 7 Trends Shaping the Next 5 Years → Read online

2. 50 ChatGPT & AI Prompts for Marketers (Boost Your Creativity in Seconds) → Read online

🎉 This Week’s Wins

Every week we’re spotlighting three heavy hitters who did big things. Tap a win to work with them, or get matched to your perfect expert in Averi.

Layla Moore — Lifecycle Architect & Email Whisperer

Win (for a wellness brand): Layla rebuilt their email automation system using Averi’s Adaptive Reasoning workflows — combining AI-driven segmentation with human-led creative testing. Within 45 days, open rates lifted 61% and repeat purchases increased 38%.

Best for: DTC and subscription brands looking to make automation feel human again — and turn customer retention into a creative superpower.

🔥 In Case You Missed It…

• Google unveils Veo 3 — its most advanced generative video model yet — Veo 3 pushes beyond text-to-video: it can animate still images, edit footage mid-scene, and generate cinematic b-roll from prompts. Early users call it “Sora meets Premiere Pro,” and it’s poised to redefine branded content production. → Read the announcement on The Verge

• WPP & Google strike a $400M AI deal — WPP just inked a 5-year partnership to embed Google’s Gemini, Veo, and other AI tools across its global network. The goal: real-time, personalized campaign creation at scale — a major signal that AI-driven creative production is becoming the norm.→ Read more on FT

• AI brands go IRL with pop-ups — Anthropic’s “Claude Café” in NYC and Cursor’s AI lounge in SF are proving one thing: even AI-first companies need physical touchpoints to build human trust. → See coverage on Axios

• Walmart + OpenAI = instant checkout inside ChatGPT — Soon you’ll be able to buy Walmart products directly within ChatGPT. It’s a huge leap toward conversational commerce — and a glimpse of how LLMs are reshaping retail UX.→ Read the MarketWatch story

• Adobe launches AI agents for marketing & web — Adobe’s new agents will help brands personalize in real time, A/B test offers, and automate campaign management — all inside its Creative Cloud stack.→ Check the Reuters report

• Netcore Cloud debuts “Agentic Marketing 2025” — Their new suite introduces autonomous, decision-making AI systems designed to plan and execute campaigns end-to-end — a first step toward truly “self-driving” marketing.→ Read on Times of India

• Brand valuations wobble amid AI disruption — Interbrand’s 2025 report shows massive valuation swings driven by AI perception and strategy. The takeaway: brand equity now depends as much on your AI credibility as your creative. → Read more on Marketing Dive

• 60% of marketers now use AI daily — Up from 37% last year. The shift from “experimenting” to “operating” with AI is officially underway — and the gap between adopters and laggards is widening fast. → Read the 2025 AI Marketing Report

🎮 Run This Play

This is where we hand you a ready-made growth move you can drop straight into Averi. No theory, no bs — just execution you can actually launch in minutes.

This week’s play is all about building landing pages that actually convert — not just look pretty. Most teams overthink design and underthink structure.

Leaving them with beautiful pages that don’t move the needle.

Goal: Increase conversions and lead capture from landing pages.

Outcome: 2x higher conversion rates, 50% faster build cycles, and a reusable template that makes every future launch easier.

Play: Create a Landing Page That Converts

1️⃣ Define the Strategy — Open Averi and ask: “Help me build a landing page strategy. Goal: [leads/signups/sales]. Offer: [describe]. Target audience: [describe].”

Work with Averi to define your conversion goal, key objection, and value proposition. Then ask Averi to recommend your page structure (Hero → Problem/Solution → Benefits → Social Proof → CTA).

2️⃣ Write the Copy — Jump into /create mode and ask: “Write landing page copy using this structure. Include: headline, subhead, benefits, social proof, and CTA.”

Edit the draft directly in Create Mode, refine the hook, personalize it for your audience, and ask Averi for five alternative headlines to A/B test.

3️⃣ Generate Specs — Ask Averi: “Generate the JSON structure and design specifications for this landing page, including color scheme, typography, and button styles.”

Save all assets (copy, JSON, design notes, alt headlines) to Asset Management → Landing Pages.

4️⃣ Activate Development — Type /intro to get matched with a web developer. Share your Averi conversation, Create Mode canvas, and Asset Management folder. Optional: bring in a designer for visuals.

👉 That’s just the setup. The real magic comes once you launch, test, and let Averi optimize your next iteration automatically.

Run this play in Averi →

📺 The Algorithm Could Never

Maybelline — “Sky High Real Impact” Campaign

When most beauty brands chase trends, Maybelline built a moment. Their viral “Sky High Real Impact” campaign turned mascara into a cinematic experience — featuring AI-augmented train takeovers and surreal, larger-than-life visuals of lashes stretching across subway tunnels and city skylines.

The brand merged physical installation with AI-generated motion design, creating videos that blurred the line between digital illusion and real-world stunt. It was bold, slightly absurd, and entirely human in how it played with scale and surprise.

Why We Love It:

Because it proves AI doesn’t have to replace creativity — it can amplify it. The campaign succeeded not because of the tech, but because someone thought: what if our ad made you question what’s real for a second?

No algorithm would have written that brief.

Want to see more of the best marketed companies on the planet? 👇

🗓️ Make Friends

• DigiMarCon Rocky Mountains | Denver, CO | October 16–17 | → Register

• CCIMS Marketing Conference | Austin, TX | October 24 | → Register

• ANA Masters of Marketing Conference | Location TBD | October 20 | → Register

• MAC 2025: Where Marketing Meets Margaritaville | Fort Lauderdale, FL | October 27–29 | → Register

🦄 Averi Stories & Startup Spotlight

Recraft: The AI Design Platform Turning Brand Guidelines into Living Systems

Recraft is redefining how brands create and scale design systems in the age of AI. Instead of churning out disconnected assets or relying on outsourced design work, Recraft allows marketing and creative teams to instantly generate on-brand visuals — from illustrations to layouts — directly from their brand guidelines.

The Backstory: Founded in 2023 by a team of ex-Canva and Stability AI engineers, Recraft emerged from a simple truth: most design teams spend more time maintaining consistency than creating. The founders saw an opportunity to build an AI-powered platform that could learn a brand’s aesthetic and replicate it across every campaign, format, and channel — without compromising quality.

Key Innovation: Recraft’s engine transforms static brand kits into living systems. Users upload brand assets, define tone and color rules, and Recraft automatically generates campaign-ready designs that stay perfectly on brand. The result: design that moves as fast as your strategy — scaling creativity without scaling headcount.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The “AI Maturity Map”

If 2023 was the year of experimentation and 2024 was about proof of concept, 2025 is the year of AI maturity — making it operational, measurable, and brand-aligned.

Here’s how to build your map:

Phase 1: Foundation → Audit where AI already lives in your workflow. Are you using it for creation, strategy, or optimization? Identify gaps.

Phase 2: Integration → Connect your AI tools into one flow — research, draft, refine, publish — without losing brand consistency.

Phase 3: Human Loop → Define where expert oversight adds quality and taste. Averi’s system does this natively through human activation.

Phase 4: Optimization → Track speed, output quality, and creative distinctiveness — then use those insights to train future campaigns.

You’re not just “using AI.” You’re building the creative infrastructure of your brand.

— Averi

This Week’s Prompt Highlight

“Write a 5-step AI maturity roadmap for my marketing team that feels like it came from a creative director, not a data analyst.”

This team wanted to push AI to bridge strategy and storytelling — forcing it to think like a leader, not a machine.

Averi gave them a roadmap that was both operational and inspiring — with actionable milestones, cultural values, and measurable goals.

Find your Roadmap with Averi👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Dentsu
  Position: AI Engineer – Marketing Automation & Intelligence
  Location: New York, NY / Remote (hybrid)
  Dentsu is seeking an AI Engineer to prototype and implement AI-driven marketing solutions. → Apply Now

• CureMD
  Position: AI Marketing Manager
  Location: New York, NY (in-office)
  CureMD is looking for a senior marketer to lead digital strategies using generative AI, predictive analytics, and campaign optimization. → Apply Now

• ServiceNow
  Position: Director, Sponsorships — Brand Marketing
  Location: Remote / Hybrid
  ServiceNow is hiring a senior leader to manage sponsorship strategy, partnerships, and brand operations, with AI/tech integration as a key dimension. → Apply Now 

• Stepful
  Position: Manager, Paid Acquisition
  Location: New York, NY / Hybrid
  Stepful is hiring a paid acquisition manager to lead performance marketing across channels, using AI tools and analytics to optimize acquisition. → Apply Now 

• JPMorgan Chase
  Position: Executive Director – Head, AI Marketing Transformation
  Location: New York, NY
  JPMorgan is recruiting a leader to drive the AI transformation of marketing practices across the org, guiding strategy, tooling, and execution. → Apply Now

• EliseAI
  Position: VP of Marketing
  Location: Chicago, IL (or remote / hybrid)
  EliseAI is scaling and seeking a VP of Marketing to lead go-to-market, brand, demand gen, and performance functions in the AI space. → Apply Now 

• Deepgram
  Position: Head of Awareness Marketing
  Location: Remote / Hybrid
  Deepgram is looking for a thought leader in awareness marketing — PR, paid, content — with experience in AI and voice/ML. → Apply Now

• Assembled
  Position: Growth Marketing Lead
  Location: New York, NY (or remote)
  Assembled seeks a growth marketing lead to design, run, and optimize full-funnel experiments, leveraging AI/ML for personalization and performance. → Apply Now

Looking to fill an open role on your marketing team? Averi can help!

We have access to the best marketers in the world at our fingertips.

Fill out the form below and we’ll work with you to find great candidates for your roles.

Did You Know? —  Marketers using AI for content creation and strategy see a 42% higher ROI than teams using AI for content alone.

Because tools are only half the story — systems are what make them work.

Til next time,

DFTA

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