Don't Feed The Algorithm: Issue 017

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

This week marks a massive leap forward—for us, and for marketing as a whole.

We just launched Synapse: Averi’s new AI system architecture that changes how marketing gets done.

It’s not just a model. It’s the brain behind everything. Synapse decides when to move fast, when to think deeply, and when to bring in a human expert.

It’s how our AI becomes a collaborator—not just a generator.

And paired with AGM-2, our foundation model built for real marketing cognition, Averi doesn’t just write. It reasons. It routes. It delivers strategy with speed and substance.

Inside this issue, we’re unpacking what makes Synapse different—and why the future of AI isn’t about replacing teams. It’s about empowering them. You’ll also get a behind-the-scenes look at the architecture powering Averi’s hybrid system, plus the real-world impact it’s already having on brands scaling smarter.

Welcome to a new era of intelligent execution.

Let’s build.

— ZC & The Averi Team

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📝 The Good Sh*t

Introducing Synapse From Averi

This week, we announced Synapse—the next-generation AI system architecture that powers Averi's AI Marketing Workspace.

This isn't an incremental improvement to existing AI.

It's a fundamental reimagining of how artificial intelligence and human expertise can work together to transform marketing execution.

Synapse introduces the first truly hybrid architecture where advanced AI models and a vetted network of human marketing experts operate as a unified cognitive system—dynamically matched and activated in real time based on what each task actually needs.

So what does this mean for users?

AI that doesn't just generate content—it reasons, routes, remembers, and recruits top-tier human talent on demand.

1. Averi Customer Stories: How a B2B Startup Built Thought Leadership at Scale → Read online

2. The Psychology of Branding—How Customers Build Emotional Connections → Read online

🔥 In Case You Missed It…

• AI dominates the Math Olympiad — OpenAI and DeepMind models secured top rankings at the International Math Olympiad, solving multi-step proofs and showcasing what strategic AI reasoning now looks like.

• Zuckerberg unveils Meta’s Superintelligence Lab — The new AI stack will push boundaries in ad tech, compute, and system infrastructure as Meta goes all-in on AI dominance.

• Big Tech is in an AI infrastructure arms race — Google, Amazon, and Meta are expected to spend over $250B on AI infrastructure this year alone.

• Tesla signs $16.5B chip deal with Samsung — The new AI6 processors will power autonomous driving and robotics, manufactured at a dedicated Texas facility.

• YouTube begins rolling out AI-powered age verification — The new system uses machine learning to improve age screening and user safety for U.S.-based teens.

• Atlassian co-founder warns Australia isn’t ready for AI disruption — The message comes amid layoffs and urgent calls for AI reskilling across sectors.

• Hiring top AI talent is getting expensive — A CloudZero report shows that 35% of companies cite salary pressure as their #1 barrier to AI hiring.

• MIT debuts Neural Jacobian Fields — A new robotics advancement enables machines to learn movement using just one camera—no physical sensors needed.

🔧 Straight Outta Dev

New from Averi: Meet Synapse — Our Smartest Update Yet

We just rolled out the biggest update to Averi yet.

Introducing Synapse — our new AI architecture built to reason, route, and recruit the perfect blend of AI + human expertise for every marketing task.

Here’s what’s new:

Synapse Architecture: A modular, cortex-inspired system that now powers all Averi workflows. Whether you’re briefing a campaign, generating content, or analyzing performance, Synapse routes the request through a network of specialized “brains” built for the job.

AGM-2 Foundation Model: Our brand-new LLM, trained from scratch on real marketing data and proven campaign strategies… not just endless internet filler. It understands tone, strategy, and how great campaigns actually perform.

Adaptive Reasoning: Quick tasks? Instant answers. Complex strategy? Slower, smarter thinking. If something needs a human touch, Averi knows when to loop in one of our vetted experts.

The Human Cortex: Our expert network is now baked directly into the system. That means top-tier marketers (strategists, writers, designers & more) get called in automatically when creativity or context is needed.

What does this mean for you?

You get speed when you want it. Depth when you need it. And human-level quality on-demand. All without ever leaving Averi.

The future of AI + Human marketing is here.
Let us know what you think! This is just the beginning.

— The Averi Team

📺 The Algorithm Could Never

A24 – “Talk to Me” Grassroots Horror Hype Machine

Instead of blasting generic trailers across every platform, A24 built the buzz for Talk to Me through lo-fi TikToks, underground screenings, and IRL fan rituals (yes, people tattooed the haunted hand). The result? A micro-budget horror film that exploded into a global phenomenon.

Why We Love It:

Because it felt like the film crawled out of the internet—not into it.

No algorithm would’ve said: “skip the TV spots, send haunted props to influencers, and let the fans do the marketing.”

But A24 trusted vibe over volume—and turned cult energy into box office success.

It wasn’t engineered for reach.

It was designed for obsession.

🗓️ Make Friends

• NAED Marketing Summit | San Antonio, TX | | August, 6–7 | → Register

• Digital Summit | Minneapolis, MN | | August, 7 | → Register

• eCommerce Summit | Seattle, WA | | July, 31 | → Register

• CDAO Fed Ready Summit | Washington, DC | | August, 7 | → Register

• KDD 2025 | Toronto, Canada | | August, 3–7 | → Register 

🦄 Averi Stories & Startup Spotlight

Omneky: The AI Ad Platform That Launches Campaigns While You Sleep

Omneky transforms how brands create and launch ads—from creative variants to channel optimization—with minimal human intervention. Its AI-powered system writes, tests, and deploys multimodal ads across platforms, automating your campaign pipeline without sacrificing brand fidelity.

The Backstory: Founded in 2018 in the San Francisco Bay Area by Hikari Senju, Omneky emerged as an early pioneer in AI-led campaign orchestration. Fueled by seed funding (~$2.5 M in 2021, followed by $10 M in 2022 and multiple product expansions), the team built a platform that combines creative generation and campaign routing at scale.

Key Innovation: Omneky’s AI don’t just write copy—they generate thousands of content variations, forecast performance, and automatically launch ads across channels like Meta, Google, and TikTok. Their “Campaign Launcher” and “Smart Ads” products are designed to let marketers execute high-volume campaigns with a fraction of the time and manual overhead. Campaign performance data closes the loop, meaning fewer tools, fewer handoffs, and more flow.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The “Human Cortex Checkpoint” Workflow

High-stakes campaign? Don’t go solo.

1️⃣ Kick off your campaign plan in Averi—raw idea, goals, context.

2️⃣ Let Synapse structure the strategy draft using AGM-2 + performance data.

3️⃣ Hit the Human Cortex Checkpoint: request a hand-off to a vetted expert for messaging, creative direction, or channel refinement.

4️⃣ Approve, deploy, scale.

Why it works:

→ You get AI-speed structure without sacrificing human nuance.

→ Experts plug in at the highest leverage points—no bloated team needed.

→ Execution happens in one flow, not five tools.

Pretty cool, I know.

— Averi

This Week’s Prompt Highlight

“Take this draft campaign brief and give me 3 directions—one safe, one bold, and one weird.”

One team used this to generate a grounded plan, a moonshot pitch, and an unexpected twist they never would’ve thought of on their own.

Averi handled the triage through the Strategic Cortex, blending structure, brand history, and prior performance data—so every direction was grounded, not random.

Try it and see which path sparks the next big thing 👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• OpenAI

  Position: Product Marketing Manager, Go‑To‑Market

  Location: San Francisco, CA

  Shaping how the world understands and adopts OpenAI’s products through positioning, use-case building, and sales plays. → Apply here

• AWS (Amazon)

  Position: Senior Product Marketing Manager – AWS AI Product Marketing

  Location: USA (Multiple markets)

  Shape cross‑functional marketing programs for AWS’s AI developer services and tools, working with sales, product, and channels. → Apply here

• Meta Platforms

  Position: Product Marketing Manager, Business AI

  Location: Remote / Hybrid (must be U.S.-based)

  Lead enterprise positioning for Meta’s generative AI solutions in ad tech and internal tools. → Apply here

• Samsara

  Position: Staff Product Marketing Manager – Platform

  Location: Hybrid (San Francisco, CA)

  Own messaging and GTM strategy for data, automation, and AI-enabled IoT products. → Apply here

• Dropbox

  Position: Senior Manager, Executive Keynote Content

  Location: Remote / Hybrid (USA)

  Develop high‑impact keynote content and messaging strategies aligning with Dropbox’s AI-driven feature set. → Apply here

• Rubrik

  Position: Marketing Campaign Specialist (AI & Cloud)

  Location: Remote, U.S.

  Lead cross-functional campaign execution strategies, including pipeline generation focused on AI/cloud services. → Apply here

• Qualtrics

  Position: AI & Innovation Evangelist

  Location: Austin, TX (office-based)

  Own strategy and content for pushing AI integration into enterprise offerings—creating thought leadership, driving adoption. → Apply here 

• Airwallex

  Position: Manager, SEO Marketing (AI Focus)

  Location: San Francisco, CA

  Drive SEO efforts optimized for AI-first financial products—growth through organic channels. → Apply here

Did You Know? — 61% of CMOs say their teams spend more time managing tools than actually executing campaigns.

With Synapse, the tools talk to each other—so your team can get back to doing work that actually moves the needle.

Til next time,

DFTA

If this hits home, we’d love it if you shared it. Send it to a friend, a teammate, or that one person who’s always drowning in a Google Doc.

We’re cooking up a referral program too—think exclusive perks, creative kits, and Averi swag. Stay tuned.