Archive

Adobe Bought Semrush for $1.9B, 15 Websites Control 68% of AI Citations, and Google Replaced "Search" with "Ask" 🧪 | Don't Feed The Algorithm: Issue 049

The 5W study analyzed 680 million citations — 15 domains capture 68% of everything. YouTube overtook Reddit at #1. Adobe folded SEO into enterprise CX. Google pushed AI Mode into the default Android search bar. Plus a 90-minute citation audit, IRN-BRU's tattoo parlor, and we published our 10M impressions case study.

HubSpot Lost 27% of Its Traffic and Is Now Selling the Fix for $50/Month | Don't Feed The Algorithm: Issue 048

Apr 27, 2026

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15 min read

HubSpot Lost 27% of Its Traffic and Is Now Selling the Fix for $50/Month | Don't Feed The Algorithm: Issue 048

Only 16% of brands track AI search performance. HubSpot launched an AEO tool after admitting its own customers' organic traffic is down 27%. Microsoft rebuilt its entire ads platform around AI agent discovery and said clicks aren't the metric anymore. Snap cut 1,000 jobs because AI writes 65% of its code. The CMO Survey hit its lowest optimism since 2020.

Apr 23, 2026

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16 min read

Organic CTR Dropped 61%, Brand Mentions Beat Backlinks 3-to-1, and Citation Replaced Ranking 🧪 | Don't Feed The Algorithm: Issue 047

Seer Interactive analyzed 25.1 million impressions and proved it: brands cited inside AI Overviews earn 35% more clicks than brands ranked below them. Claude Opus 4.7 shipped with task budgets. OpenAI launched a vertical life sciences model and a $100/month Pro tier. HubSpot killed per-seat pricing for AI agents. Perplexity's revenue jumped 50% on agentic workflows. Plus a 90-minute citation audit you can run before Thursday, the Halal Guys' pitch-perfect origin story stunt, and full Strategy Map editing is live inside Averi.

Google's Core Update Is Done, 93% of AI Searches Don't Click, and the Citation Is the New Distribution 👾 | Don't Feed The Algorithm: Issue 046

Apr 14, 2026

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28 min read

Google's Core Update Is Done, 93% of AI Searches Don't Click, and the Citation Is the New Distribution 👾 | Don't Feed The Algorithm: Issue 046

The March 2026 core update completed April 8. Meta launched Muse Spark and went from #57 to #5 on the App Store overnight. Anthropic triggered another SaaS selloff with Managed Agents. OpenAI, Anthropic, and Google formed an alliance against model copying. Reddit is the most-cited domain across all five AI platforms. Plus the Zero-Click Audit — a 90-minute sprint to restructure your pages so AI citations drive action, not just attribution — and Phase 1 Proactivity ships inside Averi.

OpenAI Killed Sora, Google Crushed AI Content Farms, and Original Data Won Everything 📈 | Don't Feed The Algorithm: Issue 045

Apr 7, 2026

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28 min read

OpenAI Killed Sora, Google Crushed AI Content Farms, and Original Data Won Everything 📈 | Don't Feed The Algorithm: Issue 045

The March 2026 core update data is in — and it proves that SEO and GEO now reward the same signals. This issue covers the Sora shutdown, Disney's dead deal, 97 million MCP installs, $100M in ChatGPT ad revenue, the Information Gain Sprint, and why HubSpot lost 70-80% of its organic traffic while sites with proprietary research gained 22%.

Mar 31, 2026

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24 min read