Don't Feed The Algorithm: Issue 029

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

Lucky #29. This is the one we’ve been building toward.

From the beginning, Averi was never meant to be just another AI tool — it was always about something bigger. About fixing the broken flow of modern marketing. About proving that speed and taste don’t have to live on opposite sides of the process.

This week, that vision becomes real.

We’re officially launching The AI Marketing Workspace — where marketing finally flows from first thought to final execution.

No more 10 tools, 6 freelancers, and 47 tabs to launch one campaign.

No more strategy in one place, copy in another, execution in a third.

One workspace. One flow.

Where AI moves at the speed of your ideas, and experts bring them to life with precision.

This isn’t another feature drop. It’s the future of how marketing gets done. And you can try it right now.

Let’s build.

— ZC & The Averi Team

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Introducing Averi - The AI Marketing Workspace

We just rebuilt everything.

Not just new features. Not just a redesign. A complete reimagining of how marketing teams should work in the AI era.

Today, Averi becomes The AI Marketing Workspace.

Here's what that means 👇

What Changed

We're no longer an AI tool. We're your workspace.

The place where your marketing strategy, creation, collaboration, and execution all happen—unified, seamless, in one environment. No more juggling twelve platforms. No more losing context between tools. Everything your team needs to go from idea to deployment lives in Averi.

So you can Plan → Create → Execute → Scale in flow with persistent context throughout.

Figma for designers. Notion for knowledge workers. Averi for marketers.

What's New

/create Mode: The execution engine at the heart of the workspace. Three phases—Discuss, Draft, Edit—take you from blank page to deployment-ready marketing assets.

Brief the AI. Get a brand-aligned first draft. Edit with full control plus AI power-ups. Create blogs, emails, social posts, ads, landing pages, and more. Save as .AVRI files. Share with experts. Download or publish.

One flow. No friction. Actual execution, not just ideas.

Averi Plus: The full workspace experience unlocked. Multiple tabs for multitasking. Expanded Library with custom folders. 1200 AI tokens monthly. First access to new features. Privacy mode. Everything you need to work at full speed.

Self-Serve Onboarding: No more waiting. Sign up, get started, build something. The workspace is open to anyone, right now.

Redesigned Everything: A completely rebuilt workspace interface. Clean, intuitive, built to feel like where you actually work—not another chatbot. Breadcrumb navigation. Unified settings. A system that scales with your team.

New Website: Shows the full vision. Celebrates our experts. Makes it dead simple to understand what we built and why it matters.

Why This Matters

Marketing teams don't need more point solutions.

They need a workspace that brings everything together. Where AI handles the grunt work but humans guide the strategy. Where your brand context persists across every project. Where creation and collaboration happen in the same place. Where execution doesn't require copying between six different tools.

That's what we built.

What This Enables

Everything in one place: Your AI assistant. Your expert network. Your content library. Your brand guidelines. Your execution tools. One workspace.

AI + Human, seamlessly: The AI knows your brand and goals. When you need expert input, they're already there—no coordination chaos.

Context that persists: Your Brand Core and Library folders train the AI. Every conversation, every piece of content created knows who you are and what you're building.

Real execution: Don't just plan campaigns. Create them. Edit them. Deploy them. All without leaving your flow.

The Bottom Line

You know the problem: tool chaos, execution gaps, strategies that never ship, team burnout from juggling platforms.

We built the solution: The AI Marketing Workspace.

It's not about replacing what you do. It's about giving you a place to actually do it… with AI speed, human creativity, and zero friction.

Try It Right Now

Here's the best part: you don't need to book a call or wait for access.

For the first time, Averi is completely self-serve. 

Sign up, complete onboarding in minutes, and start building in the workspace today.

Create your first campaign. Build a blog post. Brief the AI on your brand. See what a real marketing workspace feels like.

→ Get Started in The AI Marketing Workspace

→ See our launch on Product Hunt

The future of marketing work is unified, intelligent, and human.

Welcome to the workspace.

— The Averi Team

P.S. We're just getting started. Integrations, team features, and more asset types in /create mode are coming soon. This is the foundation for everything we're building next.

📝 The Good Sh*t

The AI Marketing Workspace From Averi

Most marketing platforms are just tools. You visit them, get an output, then figure out what to do with it yourself.

They make you faster at copying and pasting. More efficient at context-switching. Better at re-briefing the same information to five different people.

That's exactly the paradigm we set out to destroy.

We built Averi because marketing shouldn't die in the handoffs.

This week, we're launching the first true AI Marketing Workspace where strategy, creation, and execution flow together without breaking context.

This isn't another AI writing tool. This isn't a project management platform with AI features bolted on. This isn't a freelancer marketplace with a chatbot.

It's a fundamental rethinking of where marketing work should happen… and how AI and human expertise can collaborate throughout the entire process without losing momentum, clarity, or institutional memory.

1. Reclaiming Time for Creativity in the Age of AI → Read online

2. Why the Future of Marketing Belongs to People (With a Little Help from AI) → Read online

🎉 This Week’s Wins

Every week we’re spotlighting three heavy hitters who did big things. Tap a win to work with them, or get matched to your perfect expert in Averi.

Talia Nguyen — Growth Systems Architect

Win (for a SaaS platform): Talia rebuilt the company’s acquisition engine using Averi’s new AI Marketing Workspace — uniting strategy, copy, and paid media execution in one continuous flow. Within three weeks, CAC dropped 29% and demo bookings hit an all-time high.

Best for: B2B and SaaS brands ready to turn fragmented workflows into an integrated growth system powered by Averi.

🔥 In Case You Missed It…

• Amazon Web Services (AWS) suffers global outage — A major disruption in US-EAST-1 knocked out dozens of apps/websites (from gaming to streaming) and exposed how fragile the underpinning of modern marketing stacks really is. → Read the full breakdown 

• The cloud dependency problem just got real — The AWS incident isn’t just downtime — it’s a wake-up call that most marketing tech stacks sit on a handful of hyperscale platforms. → See the implications 

• Epiminds raises $6.6 M to build whole AI-marketing teams — A startup founded by ex-Google/Spotify engineers isn’t just making a tool; it’s building multi-agent systems that act like full marketing teams. → Read more 

• AI-powered Instagram automation enters the ring — The niche platform Jesus Empire launched an “Instagram Automator” designed to boost engagement with real-time AI interactions. → More here 

• A new theme-issue: „Navigating AI-Enabled Uncertainty” — The academic world is shifting: JMIR Publications invites research on how digital health and marketing will grapple with ‘AI uncertainty’. → Read the call 

• Smart beds crashed too — after the outage — The connected mattress maker Eight Sleep revealed its beds malfunctioned during the AWS outage, prompting a built-in “outage mode” feature. (Yes — your bed went down with the cloud.) → See what happened 

• AI usage is so widespread it’s boring now (but here’s why) — A recent breakdown shows that 79% of creators say AI speeds their output, and 65% rely on it for half their posts — the job now is not whether to use AI, but how. → Dive in 

• The marketing tool market still has pockets of niche disruption — October’s batch of AI launches (per AI Apps) shows marketers should keep an eye on quieter innovation — not just the headline models. → Explore the list 

🎮 Run This Play

This is where we hand you a ready-made growth move you can drop straight into Averi. No theory, no bs — just execution you can actually launch in minutes.

This week’s play is for the people who say, “I’m not a marketer.”

Because let’s be honest — most founders, creators, and small-team leaders didn’t sign up to spend their days decoding funnels and ad dashboards.

This play walks you through how to use Averi to go from zero marketing confidence to clear plan and first campaign — without jargon, stress, or guesswork.

Goal: Build your marketing foundation from scratch, step-by-step.

Outcome: 1 week to a personalized marketing plan, first project launched, and expert guidance to make sure you’re on the right track.

Play: I’m Not a Marketer — Where Do I Start?

1️⃣ Understand Your Business Basics — Open Averi and say: “I’m new to marketing and don’t know where to start. Help me build a foundation.”

Averi will ask about your business, customers, and biggest challenges — then give you a simple recommendation for what to focus on first.

2️⃣ Define Your Marketing Foundation — Work with Averi to clarify three essentials:

• Who you’re selling to

• Your one-sentence message (“We help [who] do [what] so they can [outcome].”)

• Which 2–3 channels make sense for you — not for everyone else.

3️⃣ Get Your Personalized Marketing Plan — Ask Averi: “Create my simple marketing plan — what should I do first, second, and third?”

You’ll get a clear roadmap: start with your foundation, win quick, then build momentum.

4️⃣ Start Your First Project — Averi walks you through your best starting point:

• Write your core message and homepage copy

• Create a simple one-page website

• Start posting on LinkedIn

• Send your first newsletter

Each option comes with prompts, examples, and editable templates.

5️⃣ Get Expert Guidance — Type /intro and request a strategist to review your foundation, sanity-check your plan, and walk you through your first real campaign.

👉 That’s just the start. Within your first month, you’ll go from “no idea where to begin” to launching your first real marketing initiative — with Averi and an expert guiding every step.

Run this play in Averi →

📺 The Algorithm Could Never

Apple — “Fuzzy Feelings”

Apple’s 2023 holiday film wasn’t about iPhones or specs.

It was about the quiet power of creativity — and the empathy behind it.

Shot entirely on iPhone, “Fuzzy Feelings” tells the story of a stop-motion animator who processes her frustrations with her boss by turning him into the clumsy villain of her short film. As the story unfolds, she learns compassion through her own art — realizing that creativity isn’t just a way to express emotions, but to understand them.

The film blends stop-motion animation, cinematic realism, and a deeply human narrative that no algorithm could conjure — because it requires vulnerability, self-reflection, and restraint.

Why We Love It:

Because it captures what technology should do: amplify humanity, not replace it. AI can generate frames, but it can’t feel the heartbeat behind them.

Apple didn’t advertise a product — they reminded us why creativity matters.

Want to see more of the best marketed companies on the planet? 👇

🗓️ Make Friends

• Enterprise AI Marketing Transformation Assembly | Atlanta, GA | October 29-30 | → Register

• Virtual Conference: Digital Marketing | Virtual | October 28, 2025 | → Register

• Ray Summit | San Francisco, CA | November 5-6, 2025 | → Register

• Generative AI Summit | London, UK | November 6, 2025 | → Register

🦄 Averi Stories & Startup Spotlight

Runway: The Generative Video Platform Turning Ideas Into Cinematic Reality

Runway is rewriting the rules of creative production — transforming how marketers, filmmakers, and storytellers move from concept to finished film. Instead of storyboards that sit in slides or rough cuts that take weeks, Runway lets creators generate, edit, and refine video in real time — all inside one intuitive AI workspace.

The Backstory: Founded in 2018 by Cristóbal Valenzuela, Anastasis Germanidis, and Alejandro Matos, Runway was born out of NYU’s Interactive Telecommunications Program with one bold question: what if creativity didn’t require permission? Backed by Amplify Partners and Lux Capital, Runway quickly grew from a niche tool for video editors into one of the most visionary companies in generative AI — shaping how entire industries think about content creation.

Key Innovation: Runway’s latest model, Gen-3 Alpha, generates cinematic, photorealistic video from natural language — letting users bring ideas to life through text prompts, sketches, or existing footage. Think: “a slow pan across a mountain range at dawn” — and watch it materialize with studio-grade lighting, camera motion, and depth.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The Workflow for Creative Flow

Most marketing teams don’t fail because of bad ideas — they fail because their ideas get lost between platforms.

This workflow turns chaos into continuity and helps you (or your team) move from spark → shipped work without losing the thread.

Step 1: Plan

Start every campaign inside Averi with a strategic conversation.

Ask: “Help me clarify my campaign goal, message, and audience in one flow.”

You’ll leave with focus, not fifty open tabs.

Step 2: Create

Move straight into /create Mode — use Averi to turn your strategy into first drafts, visuals, or campaign assets.

Edit collaboratively, refine tone, and add your human layer before exporting.

Step 3: Execute

Activate experts directly from the workspace. They join your project with full context — no new briefs, no handoff lag.

You stay in flow while they execute at expert level.

Step 4: Scale

Save everything to Library. Your next campaign starts with context already built in — brand voice, tone, performance data, and creative direction.

It’s how modern marketing gets done.

Less tool-hopping. More doing.

— Averi

This Week’s Prompt Highlight

“Write a product launch campaign as if Wes Anderson directed it — then translate that same concept into a high-converting LinkedIn post.”

This brand strategist wanted to make their product launch feel less corporate campaign, more cinematic world-building. So they asked Averi to reimagine the entire creative direction through the lens of Wes Anderson — the symmetry, the tone, the pastel precision — and then turn that aesthetic into something that still converts.

Averi gave a whimsical, emotionally resonant launch story paired with sharp, human-centered ad copy that felt like storytelling, not selling.

Direct your masterpiece with Averi👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• Dentsu
  Position: AI Engineer – Marketing Automation & Intelligence
  Location: New York, NY / Remote (hybrid)
  Dentsu is seeking an AI Engineer to prototype and implement AI-driven marketing solutions. → Apply Now

• CureMD
  Position: AI Marketing Manager
  Location: New York, NY (in-office)
  CureMD is looking for a senior marketer to lead digital strategies using generative AI, predictive analytics, and campaign optimization. → Apply Now

• ServiceNow
  Position: Director, Sponsorships — Brand Marketing
  Location: Remote / Hybrid
  ServiceNow is hiring a senior leader to manage sponsorship strategy, partnerships, and brand operations, with AI/tech integration as a key dimension. → Apply Now 

• Stepful
  Position: Manager, Paid Acquisition
  Location: New York, NY / Hybrid
  Stepful is hiring a paid acquisition manager to lead performance marketing across channels, using AI tools and analytics to optimize acquisition. → Apply Now 

• JPMorgan Chase
  Position: Executive Director – Head, AI Marketing Transformation
  Location: New York, NY
  JPMorgan is recruiting a leader to drive the AI transformation of marketing practices across the org, guiding strategy, tooling, and execution. → Apply Now

• EliseAI
  Position: VP of Marketing
  Location: Chicago, IL (or remote / hybrid)
  EliseAI is scaling and seeking a VP of Marketing to lead go-to-market, brand, demand gen, and performance functions in the AI space. → Apply Now 

• Deepgram
  Position: Head of Awareness Marketing
  Location: Remote / Hybrid
  Deepgram is looking for a thought leader in awareness marketing — PR, paid, content — with experience in AI and voice/ML. → Apply Now

• Assembled
  Position: Growth Marketing Lead
  Location: New York, NY (or remote)
  Assembled seeks a growth marketing lead to design, run, and optimize full-funnel experiments, leveraging AI/ML for personalization and performance. → Apply Now

Looking to fill an open role on your marketing team? Averi can help!

We have access to the best marketers in the world at our fingertips.

Fill out the form below and we’ll work with you to find great candidates for your roles.

Did You Know? —  Marketers spend 72% of their week context-switching between tools — yet only 28% of that time is spent on actual creative work.

That’s the problem we built The AI Marketing Workspace to solve.

Less switching. More creating.

Til next time,

DFTA

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