Don't Feed The Algorithm: Issue 030

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

We’re entering a new era of marketing — one where “small team” no longer means “small output.”

The truth is, AI didn’t just change what marketers do — it changed what’s possible for one person to achieve.

Strategy, copy, design, media buying, analytics — things that once needed ten different specialists can now live inside one workspace.

But here’s the twist: being a “10x marketer” isn’t about doing more.

It’s about doing the right things faster — automating the noise so you can double down on the decisions that actually move the needle.

This week’s feature dives into exactly that — how one person can now do the work of ten without burning out, spreading thin, or feeding the algorithm just for the sake of staying busy.

We’re also sharing five lesser-known AI tools that should already be in your stack — and the SaaS metrics every founder should actually care about heading into 2026 (hint: CAC’s not dead, but LTV is finally getting its respect).

Because marketing’s no longer about scale for scale’s sake.

It’s about leverage — and knowing when to let the machines do their job, so you can do yours.

Let’s build.

— ZC & The Averi Team

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⚙️ Straight Outta Dev

No More Waiting: Self-Serve Is Now Open

Averi is now completely open. No demo calls. No human onboarding (unless you want it).

Just go to averi.ai, sign up, and you're in. The entire onboarding takes minutes. You'll set up your Brand Core, connect with the AI, get a custom marketing plan for your business and start creating immediately.

Want to test /create Mode? Do it.
Curious how the workspace feels? Find out yourself.
Ready to build something? Start now.

We built Averi to help marketers execute faster and smarter. The last thing we wanted was friction getting in the door.

So we’ve removed it entirely.

→ Start Building in Averi Today

📝 The Good Sh*t

The Rise of the 10x Marketer: How One Person Can Now Do the Work of Ten

The traditional marketing team is dead.

While competitors burn through budgets hiring specialists for every function, a new breed of marketer is emerging… individuals who leverage AI and automation to single-handedly execute campaigns that used to require entire departments.

Welcome to the era of the 10× marketer.

One strategically-minded marketer with the right AI systems can now execute multi-channel campaigns, manage content creation, optimize ad spend, and analyze performance across touchpoints that previously required 5-10 specialists.

But here's what most miss… the 10× marketer isn't just using AI tools, they're thinking differently about marketing itself.

1. 5 Specialized AI Tools Not Named ChatGPT That Marketers Should Know → Read online

2. 15 Essential SaaS Metrics Every Founder Must Track in 2026 (With Benchmarks) → Read online

🎉 This Week’s Wins

Every week we’re spotlighting three heavy hitters who did big things. Tap a win to work with them, or get matched to your perfect expert in Averi.

Jamie Alvarez — Growth Systems Strategist

Win (for a B2B SaaS company): Jamie rebuilt their entire lead-gen funnel using Averi’s AI Marketing Workspace, turning a 6-person campaign team into a single seamless workflow. Within six weeks, MQL-to-SQL conversion improved by 41%, and ad spend efficiency rose 33%.

Best for: SaaS and B2B brands looking to streamline multi-channel growth into one integrated, high-leverage system.

🔥 In Case You Missed It…

• Amazon Web Services suffers a massive outage — A cloud domino effect in the US-EAST-1 region knocked out everything from social apps to smart home devices, exposing how fragile marketing stacks really are. → Read the full breakdown

• Cloud dependency gets a reality check — The AWS disruption shows that even enterprises with “multi-region” claims were exposed. Time to review your redundancy. → See the implications

• WPP launches “Open Pro” platform — The ad holding giant opened up brands to plan, create, and publish campaigns independently through its AI marketing layer. → Read more

• Google Labs introduces “Pomelli” for SMBs — A newly released AI tool designed to help smaller brands build on-brand social campaigns with minimal lift. → Explore the tool

• Adobe injects AI agents across Creative Cloud — New features in Photoshop, Illustrator & more bring generative tools directly into creative workflows for faster, smarter production. → Check it out

• Microsoft launches “Discovery” platform at NJ AI Hub — A high-performance agentic AI system aiming to unite startups, academia, and enterprise for marketing and research breakthroughs. → Read details

• LLM agents simulate virtual audiences for marketing tests — Researchers are using AI to model digital “focus groups” that predict engagement outcomes before campaigns go live — a glimpse of marketing’s predictive future. → Read the research

  “Agentic AI” goes from buzzword to business workflow — A new McKinsey report says the era of “agentic organizations” has officially begun — companies must redesign workflows now if they want AI agents to drive real ROI. → See the McKinsey report

🎮 Run This Play

This is where we hand you a ready-made growth move you can drop straight into Averi. No theory, no bs — just execution you can actually launch in minutes.

This week’s play is all about finding your white space — and owning it.

Most brands don’t fail because their product’s bad. They fail because they sound like everyone else.

If your brand story could be copied and pasted onto a competitor’s website, it’s time for a reset.

This play walks you through how to use Averi to define, validate, and operationalize your brand positioning — so every message, campaign, and decision ladders back to who you actually are.

Goal: Build a differentiated, defensible brand positioning that your entire company can align behind.

Outcome: In one week, you’ll go from “we do marketing like everyone else” to “this is what makes us impossible to ignore.”

Play: Craft Your Brand Positioning

1️⃣ Analyze the Market — Ask Averi: “Help me define our brand positioning. Our company: [describe]. Product: [describe]. Customers: [describe]. What we want to be known for: [describe].”

Averi identifies competitors, their strengths, and where they overlap — then reveals your white space.

2️⃣ Define Your Core Positioning — In /create Mode, craft your positioning statement:

“For [target audience] who [have this problem], we are [category] that [unique benefit]. Unlike [competitors], we [key differentiator].”

Refine until it feels true and ownable.

3️⃣ Build Your Brand Framework — Ask Averi to create your brand pillars (3–5 core themes that support your positioning), your value proposition, and key proof points for each pillar.

Save everything to Asset Management → Brand Foundation.

4️⃣ Validate With Experts — Type /intro and connect with a brand strategist. Have them pressure-test your statement: Is it believable? Differentiated? Sustainable?

Integrate feedback → refine again in Averi.

5️⃣ Activate Across Your Company — Share your finalized “Brand Foundation” folder with your team. Use Averi to generate a “How to Use Our Brand Positioning” guide so every department stays aligned.

👉 That’s just the start. Once your brand positioning becomes your filter for every campaign, product, and partnership — consistency turns into compound growth.

Run this play in Averi →

🚪Inside Averi

We're the folks behind Averi, the AI Marketing Workspace.

Averi was born from that simple conviction… AI shouldn't replace marketers, it should amplify them.

We didn't set out to just build another AI tool.

We set out to solve a problem we were tired of living with: marketing that moves too slowly, costs too much, and burns too many people out.

We're not here to automate marketers into irrelevance. We're here to help build brands that actually mean something; without sacrificing sanity, team, or weekends.

Every week, we’re pulling back the curtain to share what’s happening inside Averi — from new feature drops to major milestones to stories from the teams (and users) building the future of marketing.

This week’s win: 

Averi’s AI Marketing Workspace just crossed 1,000 active projects since launch. 🎉

From startup founders to global marketing teams, thousands of workflows are now running on Averi — proof that when AI and human expertise finally work in sync, marketing doesn’t just get faster… it gets flow.

Stay tuned each week for what’s next. Big things are happening inside Averi.

→ Explore the Workspace

📺 The Algorithm Could Never

Nike — “You Can’t Stop Us”

When Nike released “You Can’t Stop Us,” it wasn’t a product campaign — it was a masterclass in brand positioning.

The ad stitched together 36 pairs of split-screen clips — athletes of different genders, sports, and backgrounds moving in perfect symmetry. It wasn’t about sneakers. It was about resilience, unity, and identity.

Every frame carried a message: no matter what happens — pandemics, politics, or personal challenges — human determination is unbreakable.

The editing was seamless. The emotion, unmistakably human.

AI could replicate the cuts. It could even write the lines.

But it couldn’t feel the heartbeat that ties them together.

Why We Love It:

Because it’s everything a strong brand positioning should be — consistent, human, and crystal clear in its belief: Nike doesn’t sell products. It sells purpose.

Want to see more of the best marketed companies on the planet? 👇

🗓️ Make Friends

• Webinar: Too Much Work, Not Enough Flow? Let AI Fix That | Virtual | October 30, 2025 | → Register

• Live Product Demo: Marketing Automation | Virtual | October 30, 2025 | → Register

• Webinar: Ownable Conversations – Winning with ABM in the Self-Service Era | Virtual | October 30, 2025 | → Register

• Virtual Event: The MarTech Conference (Online) | Virtual | November 4, 2025 | → Register

• Virtual/Hybrid: Free Webinar – “11x Better Prospect Engagement: How Schneider Electric Wins More with Intent Data” | Virtual | November 6, 2025 | → Register

🦄 Averi Stories & Startup Spotlight

Vizard: The AI Video Platform Helping Marketers Repurpose Content at the Speed of Relevance

Vizard is quietly changing how marketing teams keep up with the content treadmill. Instead of spending hours editing clips, resizing videos, or trimming podcasts into social posts, Vizard uses AI to automatically identify highlight moments, format them for every platform, and generate publish-ready versions in minutes.

The Backstory: Founded in 2021 by Tony Shen and a team of ex-ByteDance engineers, Vizard was born out of a frustration most marketers know too well — endless editing cycles that kill creative momentum. Backed by Sequoia and Hustle Fund, the company has become a go-to for B2B, DTC, and creator brands trying to scale short-form content without burning their teams out.

Key Innovation: Vizard’s strength lies in its “context-aware editing” — AI that doesn’t just cut video, but understands why a moment matters. It identifies emotional peaks, quotable lines, and key themes, creating clips that feel intentional, not automated. Users can also fine-tune tone, visuals, and captions to fit their brand’s style — turning long-form storytelling into a frictionless, multi-channel system.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The “Three Layer Leverage” System

The most effective marketers right now aren’t doing more — they’re building layers of leverage that compound over time. Here’s the framework:

Layer 1: Inputs → Systems

Audit your week. Every repetitive workflow (writing briefs, summarizing data, formatting reports) is an automation opportunity. Ask Averi: “Which of my weekly tasks could be systemized or templatized?”

Layer 2: Systems → Execution

Turn those recurring patterns into templates, Plays, or /create Mode projects in Averi. Every finished workflow becomes a reusable engine.

Layer 3: Execution → Compounding

Store everything in Library — campaign learnings, tone calibration, results. That’s institutional memory. The next time you start, you’re not guessing — you’re building on your last win.

You don’t scale by doing more.

You scale by never doing the same thing twice.

— Averi

This Week’s Prompt Highlight

“Write a campaign concept that feels like a movie trailer for a product launch— dramatic, emotional, and impossible to scroll past.”

Averi users have been getting cinematic lately.

This prompt started as a creative exercise and turned into a full-funnel launch framework. The user asked Averi to script a product launch video like a movie trailer — complete with pacing, tone shifts, and emotional beats — then adapted it into ad copy and social snippets.

Averi gave them a campaign that felt big-budget but cost next to nothing.

Get cinematic with Averi👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• BigID
  Position: Marketing Operations Manager
  Location: United States – Remote
  BigID is looking for a hands-on marketer to own its go‑to‑market tech stack (HubSpot, LeanData, GA4/GTM, etc.), build dashboards for leadership, align with Sales Ops on funnel and attribution models, manage lead lifecycle and routing, and champion marketing.Candidates should have 5+ years of B2B SaaS marketing-ops experience and deep expertise with Salesforce and Hubspot.→ Apply Now

• Instacart
  Position: B2B Marketing Operations Analyst (Contract)
  Location: United States – Remote
  Instacart needs a contract analyst to build data pipelines, create reports and dashboards, ensure data integrity, partner with sales operations, manage marketing automation systems, and translate business requirements into audience targeting. Applicants should have 5+ years of data/analytics experience and strong skills in analytics and marketing automation.→ Apply Now

• Wellhub (Gympass)
  Position: Senior Manager – B2B Marketing Operations
  Location: Brazil – Remote
  Wellhub is hiring a strategic leader to scale its global B2B marketing operations. The role owns the marketing engine, leads MarTech planning, designs and automates core processes like lead scoring and routing, champions AI-powered personalization, enforces data governance, and collaborates across marketing, sales, analytics, and engineering. Candidates should have experience building and scaling marketing‑ops functions, strong data‑analysis skills, and expertise with automation.→ Apply Now

• BMG Money
  Position: Director – Marketing Operations & Analytics
  Location: Miami, FL (Hybrid) / Remote (United States)
  BMG Money seeks a marketing‑ops leader to design and maintain a formal multi‑touch attribution model, build executive-level dashboards, ensure seamless data flow, own the MarTech stack, and partner with Operations, Compliance, and Technology. The role requires 7+ years of marketing-ops or analytics experience and proficiency with attribution models, analytics tools (GA4, Tableau, Power BI), and MarTech.→ Apply Now

• Stripe
  Position: Product Marketing Manager, AI Industry
  Location: Remote (United States) / Office (NY or San Francisco)
  Details: Stripe’s AI Industry PMM will craft positioning and messaging for Stripe’s products in the AI sector, develop campaign content and sales enablement assets, and work closely with campaigns, field marketing and sales to drive awareness. Minimum requirements include 7+ years of marketing or product experience, exceptional communication skills, and the ability to translate technical features for an AI‑savvy.→ Apply Now

• Maev
  Position: Growth Marketing Manager – Paid Social
  Location: Austin, TX (Remote/Hybrid)
  Maev (human‑grade dog food) is seeking a growth marketer to own and scale its paid social strategy. Responsibilities include developing strategy and testing roadmaps, optimizing channels like Meta and experimenting with TikTok, Reddit and Pinterest, managing vendor partnerships, monitoring KPIs (CAC, CTR, CVR, ROAS, LTV), and partnering with Creative and Digital. Candidates need 3–4+ years of performance marketing experience and deep expertise in Facebook ads and other paid social platforms.→ Apply Now

• WEX
  Position: AI Practice Lead – Product Marketing
  Location: Multiple U.S. cities / Remote (hybrid)
  WEX is building a new AI practice within its product marketing team. The role designs processes and automations to scale marketing workflows with AI, prototypes and rolls out new tools, and measures adoption and impact. Desired candidates have 1–3 years of experience in product marketing or strategy, a bachelor’s degree or equivalent, and hands‑on expertise with AI tools like ChatGPT, Claude, Perplexity, Make, and Notion AI. Strong problem‑solving, analytical skills, entrepreneurial drive, and excellent communication are essential.→ Apply Now

• NVIDIA
  Position: Product Marketing Manager – AI for Chemistry & Materials
  Location: New York (Remote)
  NVIDIA needs a marketer to lead product launch strategy and go‑to‑market plans for its AI tools in chemical and materials discovery. The PMM will align sales, marketing and partners, craft messaging and differentiation, create enablement assets (blogs, whitepapers, webinars, demos), and translate technology into storiesremoterocketship.com. Requirements include a master’s degree or equivalent, 5+ years of product marketing/product management experience, expertise with AI for chemical/materials workflows, and experience crafting messaging for SDKs.→ Apply Now

• Spring Health
  Position: Senior GTM Engineer (AI & Automation)
  Location: Remote (United States)
  Spring Health’s revenue team is hiring a Senior GTM Engineer to design and deploy automation systems that scale pipeline generation, propose and test new pipeline strategies, discover and leverage data sets, and accelerate revenue team efficiency through AI. Candidates should have 2+ years of experience designing AI/automation systems in a go‑to‑market context and 4+ years in revenue-facing or technical roles, with strong skills in integrating systems like Salesforce, Gong, Outreach and Hubspot.→ Apply Now

• Azumo
  Position: AI Software Engineer – Generative AI
  Location: Argentina – Remote (open to Latin America)
  Azumo seeks an engineer to research, design and build production‑grade generative AI solutions. Duties include full-cycle development (data preparation, model fine‑tuning, evaluation and deployment), implementing MLOps pipelines, applying responsible AI practices, and collaborating with cross‑functional teams. Applicants need a bachelor’s degree (master’s preferred), 3+ years of ML/NLP/Generative AI experience, expert-level Python skills, and hands‑on experience with tools like PyTorch, TensorFlow, LangChain, vector databases, and cloud computing.→ Apply Now

Looking to fill an open role on your marketing team? Averi can help!

We have access to the best marketers in the world at our fingertips.

Fill out the form below and we’ll work with you to find great candidates for your roles.

Did You Know? —  Marketers who automate 30% or more of their workflows see a 43% increase in creative output — not because they’re working harder, but because they’re finally working in flow.

The real 10x isn’t about effort. It’s about removing everything that slows you down.

Til next time,

DFTA

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