Don't Feed The Algorithm: Issue 031

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

It’s that time of year again — the inbox wars are coming.

Black Friday used to be a 24-hour sprint. Now it’s a month-long endurance test where every brand fights to out-discount, out-shout, and out-email everyone else.

But here’s the thing: the brands that win this season aren’t louder — they’re sharper.

They’re the ones who plan early, execute cleanly, and use AI to scale creativity without losing their edge.

This week’s feature is your ultimate Black Friday execution guide — how to plan, prep, and ship campaigns that actually cut through the chaos.

We’re also unpacking how to launch your next product like a storyteller (not a salesperson), and which AI trends will shape how we all market in 2026 and beyond.

Because marketing in 2025 isn’t about chasing hype — it’s about perfecting timing.

Let’s make every click count.

— ZC & The Averi Team

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⚙️ Straight Outta Dev For BFCM

No More Waiting: Get Holiday-Ready in Averi

Black Friday isn’t waiting for anyone — and now, neither is Averi.

The workspace is completely open. No demo calls. No human onboarding (unless you want it). Just sign up and start building your campaigns immediately.

Head to our Black Friday Hub, create your account, and in minutes you’ll:

✅ Set up your Brand Core

✅ Connect with Averi’s AI to get your custom marketing plan

✅ Start crafting high-performing Black Friday campaigns — from strategy to ad creative — all in one flow.

Want to test /create Mode for ad copy or email promos? Do it.

Need landing pages that convert? Build them.

Ready to launch? Bring in an Averi expert and go live in days, not weeks.

We built Averi for marketers who move fast — and no season demands speed like this one.

This is how you cut through the noise and own the holidays.

→ Start Building in Averi Today

📝 The Good Sh*t

Black Friday Marketing Strategy for E-Commerce: The Complete 2025 Execution Guide

Black Friday & Cyber Monday used to be a straightforward equation…

Good products + compelling discounts + some well-timed emails = holiday sales.

Things have certainly changed.

Black Friday 2024 marked a watershed moment in how consumers shop and how successful brands execute. Global spending reached $74.4 billion, with 87.3 million Americans shopping online compared to 81.7 million in stores.

But here's what the numbers don't immediately tell you: the distribution of that $10.8 billion wasn't democratic.

Some brands crushed their targets while their competitors with similar products, comparable budgets, and nearly identical discount strategies struggled to break even on their ad spend.

What made the difference?

Execution infrastructure.

1. How to Launch Your Product in 2026: A Build-in-Public Strategy Guide → Read online

2. AI Marketing Trends in 2026: What to Expect and How to Stay Ahead → Read online

🎉 This Week’s Wins

Every week we’re spotlighting three heavy hitters who did big things. Tap a win to work with them, or get matched to your perfect expert in Averi.

Jordan Lee — Campaign Strategist & Conversion Architect

Win (for a DTC apparel brand): Jordan used Averi’s AI Marketing Workspace to design, test, and deploy a full Black Friday campaign in just seven days — complete with segmented offers, dynamic ad variants, and automated email flows. The result? 2.3x revenue and a record-breaking click-through rate on launch day.

Best for: E-commerce brands looking to build data-backed, conversion-optimized campaigns that scale — fast.

🔥 In Case You Missed It…

• WPP launches “Open Pro” AI-Marketing Platform — WPP is enabling brands to plan, create and publish campaigns directly through its new AI platform, bypassing traditional agency handoffs. → → Read more 

• Canva Introduces “Creative Operating System” for Marketing Teams — Canva rebrands its workflow tools as a unified marketing platform: design, video, email, and campaign tracking in one place. → → Check it out

• Aerie doubles down on zero-AI visuals — and gets massive engagement — Aerie’s pledge to use no AI-generated bodies in ads became its most liked Instagram post in over a year, proving authenticity still wins. → → Read the coverage

• Stagwell and Palantir gear up for a major AI-marketing rollout — A new strategic push combining advanced analytics and agentic systems aims to radically change how marketing operations scale for enterprise clients. → → Read more

• Black Friday 2025 isn’t a day anymore — it’s a season — Retail trend analysis shows the shopping event window is stretching, meaning execution now requires campaign systems, not last-minute blasts. → → See the implications

• AI as baseline — not bonus: Marketing in October 2025 — A recent newsletter roundup argues generative AI, dynamic funnels and authenticity have shifted from ‘nice-to-have’ to non-negotiable in modern marketing. → → Read it

🎮 Run This Play

This is where we hand you a ready-made growth move you can drop straight into Averi. No theory, no bs — just execution you can actually launch in minutes.

This week’s play is all about turning ideas into impact — fast.

Black Friday, product launches, end-of-year pushes… it’s the season where strategy only matters if you can ship.

This play walks you through how to use Averi to plan, build, and launch a high-performing paid ads campaign — without the chaos, handoffs, or wasted spend.

Goal: Launch a fully-optimized paid ads campaign that converts.

Outcome: Day 1 strategy → Day 2 creative → Week 1 live campaign with performance data flowing.

Play: Run a Paid Ads Campaign

1️⃣ Define Your Campaign Strategy — Open Averi and say:

“Help me plan a paid ads campaign. Goal: [leads/sales/signups]. Product: [describe]. Target audience: [describe]. Budget: [amount].”

Averi helps you clarify objectives, KPIs, platform mix, and targeting strategy — complete with lookalikes, retargeting layers, and creative testing ideas.

2️⃣ Create Your Ad Creative — Jump into /create Mode and ask:

“Create 10 ad variations testing 5 different hooks with 2 copy styles each.”

Edit for voice, polish visuals, and let Averi suggest matching imagery and landing-page copy. Save everything to Asset Management → Paid Ads Campaign – [Name].

3️⃣ Get Setup Recommendations — Ask Averi to create setup guides for each platform including structure, budget pacing, bidding strategy, and conversion tracking.

Then generate a testing roadmap so you know exactly when to scale, pause, or pivot.

4️⃣ Activate Your Paid Media Expert — Type /intro and connect with a specialist for Facebook, LinkedIn, or Google Ads.

Share your Averi workspace, creative, and setup specs to launch seamlessly — no re-briefing, no back-and-forth.

5️⃣ Launch & Optimize — Once live, check performance after 3 days. Ask Averi:

“Based on this data, which ads should we pause or scale?”

Use Averi’s adaptive analysis to iterate quickly — refining creative, audience, and budget in one flow.

👉 That’s just the start. Within a week you’ll have real data, live tests, and winning ads ready to scale through the holidays.

Run this play in Averi →

📺 The Algorithm Could Never

RONA — “Homes of Hockey”

RONA didn’t just sell home improvement — they sold home pride.

In their “Homes of Hockey” campaign, the Canadian retailer turned backyards, garages, and frozen driveways into miniature arenas — celebrating how everyday Canadians build their own rinks and rituals around the sport they love.

It’s nostalgic, grounded, and brilliantly simple: a hardware store reminding people that the most meaningful arenas aren’t the ones on TV — they’re the ones you make yourself.

No filters. No overproduced soundtracks. Just families, laughter, the scrape of skates, and the quiet pride of craftsmanship.

Why We Love It:

Because this is storytelling at its purest.

You could feed a thousand data points into an AI and it still wouldn’t know what it feels like to build something that brings people together.

The best marketing doesn’t sell — it celebrates.

Want to see more of the best marketed companies on the planet? 👇

🗓️ Make Friends

• AI for Strategic Communications Virtual Series | Virtual | November 12-13, 2025 | → Register

• B2B Online Atlanta 2025 | Atlanta, GA | November 17-19, 2025 | → Register

• Marketing Prof’s B2B Forum 2025 | Boston, MA | November 17-19, 2025 | → Register

• Digital Summit Raleigh 2025 | Raleigh, NC | November 12-13, 2025 | → Register

🦄 Averi Stories & Startup Spotlight

Madgicx: The AI Advertising Platform Built for Marketers Who Still Believe in Taste

Madgicx is giving performance marketing a glow-up — turning paid media from a grind of spreadsheets and guesswork into a creative, strategic discipline again.

Instead of replacing marketers, Madgicx empowers them to manage multi-channel ad campaigns through a single AI-powered dashboard that optimizes spend, creative, and audience targeting — all while keeping human intuition in the driver’s seat.

The Backstory: Founded in 2018 by David Braun and Guy Avigdor, Madgicx was built on the frustration every media buyer knows: managing 50 ad sets across 4 platforms with no way to see the full picture. They set out to create a system that unified data, creative insights, and budget allocation — giving marketers clarity instead of chaos. Today, the company supports thousands of advertisers worldwide and has become a go-to for brands scaling their paid media efficiently without losing control.

Key Innovation: Madgicx’s hybrid AI engine learns from performance data and automates tactical adjustments — bids, budgets, and targeting — but leaves the creative judgment to humans. It’s optimization without erasing originality.

For the modern 10x marketer, it’s proof that great campaigns aren’t just automated — they’re orchestrated.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The “Test → Learn → Scale” Ad System

Running paid ads used to mean “launch and hope.” Now it’s “launch and learn.”

Here’s the framework top brands are using to scale creative systems intelligently — not emotionally:

Step 1: Test Wide.

Start with 10+ creative variations built in Averi. Different hooks, angles, and tones. Don’t chase perfection — chase insights.

Step 2: Learn Fast.

After 72 hours, review performance inside your workspace. Ask Averi:

“Which ads are outperforming, and why?”

AI will surface trends: copy tone, imagery, emotion, CTA phrasing.

Step 3: Scale Smart.

Double down on patterns — not outliers. Keep winners in rotation, evolve creative every two weeks, and retire anything that stagnates.

Pro Tip: Save your top 3 performers in Asset Management as “Templates.”

That’s how you turn wins into repeatable systems.

— Averi

This Week’s Prompt Highlight

“Write five ad headlines for a holiday campaign as if a stand-up comedian was the copywriter — witty, self-aware, and impossible to ignore.”

One Averi user dropped this gem last week — tired of seeing every Black Friday ad say the same thing.

They asked Averi to channel humor, timing, and truth to craft ads that broke the pattern — and the results went viral. The headlines didn’t feel like marketing; they felt like personality.

The takeaway?

Your next big campaign might not need more polish — just more humanity.

Get human with Averi👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• BigID
  Position: Marketing Operations Manager
  Location: United States – Remote
  BigID is looking for a hands-on marketer to own its go‑to‑market tech stack (HubSpot, LeanData, GA4/GTM, etc.), build dashboards for leadership, align with Sales Ops on funnel and attribution models, manage lead lifecycle and routing, and champion marketing.Candidates should have 5+ years of B2B SaaS marketing-ops experience and deep expertise with Salesforce and Hubspot.→ Apply Now

• Instacart
  Position: B2B Marketing Operations Analyst (Contract)
  Location: United States – Remote
  Instacart needs a contract analyst to build data pipelines, create reports and dashboards, ensure data integrity, partner with sales operations, manage marketing automation systems, and translate business requirements into audience targeting. Applicants should have 5+ years of data/analytics experience and strong skills in analytics and marketing automation.→ Apply Now

• Wellhub (Gympass)
  Position: Senior Manager – B2B Marketing Operations
  Location: Brazil – Remote
  Wellhub is hiring a strategic leader to scale its global B2B marketing operations. The role owns the marketing engine, leads MarTech planning, designs and automates core processes like lead scoring and routing, champions AI-powered personalization, enforces data governance, and collaborates across marketing, sales, analytics, and engineering. Candidates should have experience building and scaling marketing‑ops functions, strong data‑analysis skills, and expertise with automation.→ Apply Now

• BMG Money
  Position: Director – Marketing Operations & Analytics
  Location: Miami, FL (Hybrid) / Remote (United States)
  BMG Money seeks a marketing‑ops leader to design and maintain a formal multi‑touch attribution model, build executive-level dashboards, ensure seamless data flow, own the MarTech stack, and partner with Operations, Compliance, and Technology. The role requires 7+ years of marketing-ops or analytics experience and proficiency with attribution models, analytics tools (GA4, Tableau, Power BI), and MarTech.→ Apply Now

• Stripe
  Position: Product Marketing Manager, AI Industry
  Location: Remote (United States) / Office (NY or San Francisco)
  Details: Stripe’s AI Industry PMM will craft positioning and messaging for Stripe’s products in the AI sector, develop campaign content and sales enablement assets, and work closely with campaigns, field marketing and sales to drive awareness. Minimum requirements include 7+ years of marketing or product experience, exceptional communication skills, and the ability to translate technical features for an AI‑savvy.→ Apply Now

• Maev
  Position: Growth Marketing Manager – Paid Social
  Location: Austin, TX (Remote/Hybrid)
  Maev (human‑grade dog food) is seeking a growth marketer to own and scale its paid social strategy. Responsibilities include developing strategy and testing roadmaps, optimizing channels like Meta and experimenting with TikTok, Reddit and Pinterest, managing vendor partnerships, monitoring KPIs (CAC, CTR, CVR, ROAS, LTV), and partnering with Creative and Digital. Candidates need 3–4+ years of performance marketing experience and deep expertise in Facebook ads and other paid social platforms.→ Apply Now

• WEX
  Position: AI Practice Lead – Product Marketing
  Location: Multiple U.S. cities / Remote (hybrid)
  WEX is building a new AI practice within its product marketing team. The role designs processes and automations to scale marketing workflows with AI, prototypes and rolls out new tools, and measures adoption and impact. Desired candidates have 1–3 years of experience in product marketing or strategy, a bachelor’s degree or equivalent, and hands‑on expertise with AI tools like ChatGPT, Claude, Perplexity, Make, and Notion AI. Strong problem‑solving, analytical skills, entrepreneurial drive, and excellent communication are essential.→ Apply Now

• NVIDIA
  Position: Product Marketing Manager – AI for Chemistry & Materials
  Location: New York (Remote)
  NVIDIA needs a marketer to lead product launch strategy and go‑to‑market plans for its AI tools in chemical and materials discovery. The PMM will align sales, marketing and partners, craft messaging and differentiation, create enablement assets (blogs, whitepapers, webinars, demos), and translate technology into storiesremoterocketship.com. Requirements include a master’s degree or equivalent, 5+ years of product marketing/product management experience, expertise with AI for chemical/materials workflows, and experience crafting messaging for SDKs.→ Apply Now

• Spring Health
  Position: Senior GTM Engineer (AI & Automation)
  Location: Remote (United States)
  Spring Health’s revenue team is hiring a Senior GTM Engineer to design and deploy automation systems that scale pipeline generation, propose and test new pipeline strategies, discover and leverage data sets, and accelerate revenue team efficiency through AI. Candidates should have 2+ years of experience designing AI/automation systems in a go‑to‑market context and 4+ years in revenue-facing or technical roles, with strong skills in integrating systems like Salesforce, Gong, Outreach and Hubspot.→ Apply Now

• Azumo
  Position: AI Software Engineer – Generative AI
  Location: Argentina – Remote (open to Latin America)
  Azumo seeks an engineer to research, design and build production‑grade generative AI solutions. Duties include full-cycle development (data preparation, model fine‑tuning, evaluation and deployment), implementing MLOps pipelines, applying responsible AI practices, and collaborating with cross‑functional teams. Applicants need a bachelor’s degree (master’s preferred), 3+ years of ML/NLP/Generative AI experience, expert-level Python skills, and hands‑on experience with tools like PyTorch, TensorFlow, LangChain, vector databases, and cloud computing.→ Apply Now

Looking to fill an open role on your marketing team? Averi can help!

We have access to the best marketers in the world at our fingertips.

Fill out the form below and we’ll work with you to find great candidates for your roles.

Did You Know? —  Brands that start their Black Friday campaigns two weeks early see an average 27% higher ROAS and 31% lower CPA compared to those that wait until the official weekend.

Early planning isn’t overkill — it’s leverage.

The best marketers aren’t the loudest on Black Friday.

They’re the ones who were ready two weeks ago.

The real 10x isn’t about effort. It’s about removing everything that slows you down.

Til next time,

DFTA

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