Don't Feed The Algorithm: Issue 032

🐊 Editor's Note

Hey there,

Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.

Content used to be a volume game.

More blogs. More posts. More videos. Feed the algorithm. Keep the charts green. Repeat.

But something shifted — quietly at first, and then all at once. AI closed the gap on execution. Anyone can produce content now.

Which means the advantage is no longer output.

It’s taste.

Welcome to the Great Content Bifurcation — where half the internet becomes AI-slop and the other half becomes unmistakably human, intentional, and worth paying attention to.

This week’s feature dives deep into why 2026 belongs to the taste-makers — the marketers, founders, and teams who aren’t just producing content, but curating worlds.

And because taste alone isn’t enough, we’re pairing it with two highly practical pieces:

• How to build pillar pages + clusters that actually rank in AI-driven search

• And how scrappy ecommerce brands can outplay enterprise giants during BFCM — without enterprise budgets

Because if 2026 is the year of taste, it’s also the year of taste with teeth.

Taste that performs. Taste that scales. Taste that builds real authority.

Let’s make things worth reading again.

— ZC & The Averi Team

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⚙️ Straight Outta Dev For BFCM

Dominate BFCM with Averi

Black Friday isn’t waiting for anyone — and now, neither is Averi.

The workspace is completely open. No demo calls. No human onboarding (unless you want it). Just sign up and start building your campaigns immediately.

Head to our Black Friday Hub, get all the resources you need, create your account, and in minutes you’ll:

✅ Set up your Brand Core

✅ Connect with Averi’s AI to get your custom marketing plan

✅ Start crafting high-performing Black Friday campaigns — from strategy to ad creative — all in one flow.

Want to test /create Mode for ad copy or email promos? Do it.

Need landing pages that convert? Build them.

Ready to launch? Bring in an Averi expert and go live in days, not weeks.

We built Averi for marketers who move fast — and no season demands speed like this one.

This is how you cut through the noise and own the holidays.

→ Start Building in Averi Today

📝 The Good Sh*t

The Great Content Bifurcation: Why 2026 Belongs to the Taste-Makers

Roughly 50% of new web articles are now AI-generated, according to research from Graphite analyzing 65,000 URLs published between 2020 and 2025.

The AI wave didn't drown us. It simply... arrived. And now we're all standing in the shallow end, wondering what happens next.

Here's what happens next… everything bifurcates.

We're entering an era where content doesn't just compete for attention, it splits into two fundamentally different categories. One tier optimized by algorithms, generated at scale, perfectly competent, and utterly forgettable.

The other tier? Unmistakably human, defiantly imperfect, fiercely opinionated, and impossible to replicate.

This is the Great Content Bifurcation. And 2026 is the year it becomes undeniable.

1. BFCM on a Budget: How Small Ecommerce Brands Compete with Enterprise Retailers → Read online

2. Content Clustering & Pillar Pages: Building Authority in AI + SaaS Niches → Read online

🎉 This Week’s Wins

Every week we’re spotlighting three heavy hitters who did big things. Tap a win to work with them, or get matched to your perfect expert in Averi.

Ava Morgan — Editorial Strategist & Brand Voice Architect

Win (for a SaaS AI platform): Ava used Averi’s workspace to rebuild their entire content ecosystem around topic clusters and authority pillars — turning scattered blog posts into a structured editorial map. In 45 days, organic traffic grew 62% and the brand secured three new LLM citations.

Best for: SaaS and AI brands wanting to sharpen their thought leadership, unify their tone, and build real authority in competitive niches.

🔥 In Case You Missed It…

• Meta quietly rolls out AI-powered creative testing inside Ads Manager — Meta is now auto-suggesting multiple ad variants based on brand assets and copy inputs. Early testers report 18–22% faster CAC optimization cycles.

  → Read more

• Google ships “Search Generative Experience 2.0” — SGE results now prioritize content with clear entity structure and brand authority markers — meaning clusters and pillar pages matter more than ever. → See the announcement

• TikTok launches “Taste Graph” insights for creators & brands — A new data layer showing why audiences engage with certain content styles — not just what they watch. Think taste analytics meets behavior prediction. → Explore the feature

• Shopify reports BFCM micro-trend shifts — 2025 forecasts show smaller brands winning earlier in the cycle with tightly-segmented offers and “taste-driven creative,” not blanket discounts. → Read the report

• Canva adds “Brand Voice AI” to its Creative OS — Canva’s new AI now adapts designs and copy to match brand tone, bringing taste-consistency into templated workflows — a direct hit to generic creative. → Check it out

• HubSpot unveils “Content Remixing” AI — Automatically turns long-form content into multi-channel assets and formats. It’s basically built-in repurposing… but with actual narrative consistency. → Learn more

• Amazon Ads introduces predictive creative performance scoring — Before launching, advertisers can now see projected CTR and conversion potential across multiple ad formats. → See details

• OpenAI releases “Tone Anchors” for ChatGPT — A new feature that lets marketers train ChatGPT on brand tone with as little as 3–5 samples. Taste training just got way easier. → Read update

🎮 Run This Play

This is where we hand you a ready-made growth move you can drop straight into Averi. No theory, no bs — just execution you can actually launch in minutes.

This week’s play is all about one thing: dropping your CAC without dropping your standards.

In a world where channels get more expensive and audiences get more distracted, the marketers who win aren’t spending more — they’re spending smarter.

This play walks you through how to diagnose your funnel, fix what’s actually broken, and build a CAC-reduction engine that compounds every week.

Goal: Reduce your CAC sustainably — across audience, creative, landing pages, and nurture.

Outcome: A fully optimized acquisition system that lowers CAC in weeks, not quarters.

Play: Drop My CAC

1️⃣ Diagnose the Real Problem — Open Averi and say:

“Analyze my customer acquisition funnel. Current CAC: [X]. Monthly ad spend: [Y]. Channels: [list]. Conversion rate: [%]. Where am I wasting money?”

Averi will reveal whether you have an audience, messaging, or conversion problem — and which lever will move fastest.

2️⃣ Build Your CAC Roadmap — Ask Averi to create an 8-week roadmap covering audience refinement, creative testing, landing page CRO, retargeting, and nurture sequences — prioritized by impact.

This becomes the backbone of your entire program.

3️⃣ Refine Your Audience Targeting — In /create Mode, build 5 hyper-specific audiences (ICP segments, intent signals, lookalikes) and exclusion lists to cut waste. Save everything to CAC Optimization → Audience Targeting.

4️⃣ Create & Test New Ad Creative — Ask Averi for 10 creative concepts across hooks, angles, and formats, then generate headlines, CTAs, and visual direction for each. Build a 90-day testing calendar so you always know what’s next.

5️⃣ Fix Your Landing Pages — Have Averi audit your page, then generate 3 conversion-focused variations. Test headlines, CTAs, trust signals, and form friction. Save everything to CAC Optimization → Landing Pages.

6️⃣ Build Nurture + Retargeting Systems — Ask Averi to create email sequences for cold, warm, and hot leads — plus retargeting ads that address the objections killing your conversions.

7️⃣ Activate Specialists — Use /intro to bring in a paid media expert and CRO specialist to help you launch, test, and optimize — with full context from your Averi workspace.

👉 That’s the setup. What happens next is a weekly rhythm of optimizing, documenting wins, and scaling what works — until your CAC starts dropping and momentum becomes the norm.

Run this play in Averi →

📺 The Algorithm Could Never

Coca-Cola — “Masterpiece”

Coca-Cola didn’t make an ad.

They made a moving gallery.

“Masterpiece” is a cinematic journey through famous works of art — Vermeer, Warhol, Munch, Utagawa — each one coming to life as the iconic red bottle is passed from canvas to canvas.

It’s part visual poem, part cultural tour, and part love letter to the creativity that shapes our world.

There’s no hard sell. No promo code.

Just an idea so bold, so well-executed, and so rooted in taste that it feels like it came from the mind of a filmmaker, not a marketing department.

Why We Love It:

Because this is what taste looks like.

AI could imitate the brushstrokes.

It could generate the transitions.

But it couldn’t choose which pieces of art to feature — or why — or what story they should tell together.

This campaign works because it was curated, not computed.

Because it trusted creativity over consensus.

Because it made people feel.

Want to see more of the best marketed companies on the planet? 👇

🗓️ Make Friends

• AI for Agencies Summit | Virtual | Nov 20 | → Register

• AI for Marketers: Your Personal AI Developer | Raleigh, NC | Nov 20 | → Register

• Excellence in AI Conference | Petra, Jordan | Nov 20-22 | → Register

• AI Marketing Conference | Virtual | Nov 21 | → Register

🦄 Averi Stories & Startup Spotlight

Noded AI: The AI-Native Agentic Platform Built to Keep & Grow Your Customers

When the conversation turned from “How do we get customers?” to “How do we keep them?” Noded AI stepped into the limelight. Built for Customer Success teams, account managers, and growth operators, Noded is designed not just for acquisition—but for retention, expansion, and turning churn risk into an opportunity. 

The Backstory: Founded by a team with deep enterprise software experience (including key roles at Boomi and Dell), Noded saw a gap: teams were drowning in fragmented tools—meeting notes here, tickets there, CRM rows everywhere—and missing the context that actually drives customer success. 

The result: they built an AI-native application that unifies call transcripts, notes, tasks, CRM entries, and ticket data into a single living customer thread, surfaces risk signals automatically, triggers next-steps, and turns customer maintenance into a proactive engine. 

Key Innovation:

• Agentic workflow: Noded doesn’t just alert you— it suggests actions (“Reach out now,” “Re-package offer,” “Customer slipped from green to yellow”), and integrates with Slack, Salesforce, Linear, etc. 

• Knowledge graph & timeline: It maps people, events, commitments, and issues across the customer lifecycle so nothing slips through cracks. 

• Bias toward retention & expansion: While many platforms focus on acquisition, Noded is built for what happens after you win the customer—slashing churn, increasing LTV, and saving time per account.

In an era where being a “10× marketer” isn’t just about acquisition, but about building compounding relationships, Noded AI is one of the tools driving that next wave of strategic advantage.

💡Ask Averi

AI + Human Marketing Tip

Strategy You Can Steal

The Taste-Maker Content Loop

If the world is bifurcating into AI-slop and high-signal content, this is the loop creators and founders are using to stay on the right side of history:

Step 1: Capture

Keep a running log of ideas, takes, metaphors, customer stories, screenshots, slack messages — anything with flavor. Store them in Averi’s Library.

Step 2: Cluster

Ask Averi to group your ideas into themes: positioning, product philosophy, industry commentary, customer psychology, future trends.

Step 3: Distill

Pick one cluster. Ask Averi:

“What’s the most interesting, contrarian, or emotionally resonant idea in this cluster?”

Step 4: Create

Move into /create Mode to turn the distilled idea into a blog, LinkedIn post, email, or script — always adding your taste on top.

Step 5: Repurpose

Ask Averi to turn the piece into:

• A carousel

• A short video script

• A quote graphic

• A newsletter hook

• A cluster page subsection

Step 6: Reinforce

Every piece goes back into Library → powering your taste engine, not diluting it.

Taste isn’t a lightning strike.

It’s an ecosystem — and ecosystems compound.

— Averi

This Week’s Prompt Highlight

“Rewrite my idea as if it were a scene from a Christopher Nolan film — high tension, nonlinear structure, and a reveal that lands like a punchline.”

One Averi user dropped this prompt while trying to explain their product story more vividly — and the output was unreal.

Averi turned a simple feature announcement into a cinematic narrative with tension, pacing, emotional stakes, and a final reveal that made the post feel big, not promotional.

The result?

A piece of content that felt like it came from a filmmaker, not a marketer — but still carried a crisp, clear message that converted.

This is the kind of creative stretch that separates “content” from craft.

A single prompt that forces AI to think beyond templates and into taste.

Get human with Averi👉

🏆 Expert of the Week

💼 Don’t Let AI Replace You

• OpenAI

  Position: Growth Paid Marketing Platform Engineer – San Francisco, CA

  A full-stack engineer role on the ChatGPT Growth team building marketing/infrastructure systems for paid acquisition, attribution, and experiment pipelines.  → Apply Now

• OpenAI

  Position: Data Engineer, Marketing – San Francisco, CA

  Leads building pipelines and core marketing datasets (spend, CAC, ROI, etc) powering growth and GTM strategy.  → Apply Now

• OpenAI

  Position: Product Marketing Manager, ChatGPT Consumer – San Francisco, CA

  Strategy & messaging for ChatGPT’s consumer product: go-to-market planning, positioning, adoption.  → Apply Now

• OpenAI

  Position: Product Marketing Manager, Developer Platform – San Francisco, CA

  GTM for OpenAI’s API/developer platform: launch planning, narrative development, driving adoption.  → Apply Now

• OpenAI

  Position: Growth – Performance Marketing & Growth Optimizations – New York City, NY

  Full-funnel growth role (paid acquisition, optimization, AI-driven workflows) for ChatGPT’s expansion.  → Apply Now

• Profound

  Position: AI Marketing Engineer

  Location: Remote / USA

  Profound is hiring someone to build marketing workflows and automation systems that help enterprise marketers optimize their AI visibility. → Apply Now

• C3 AI

  Position: Multiple roles (Enterprise AI Applications)

  Location: Redwood City, CA / USA

  C3 AI is looking for engineers and technologists to build and deploy enterprise AI solutions—including marketing & analytics‐adjacent work. → Apply Now

• Liftoff

  Position: Digital & Content Marketing Strategist – Remote

  Location: USA (Remote)

  Liftoff is seeking a strategist to oversee global content strategy, optimize AI-driven content discoverability, and manage digital campaigns. → Apply Now

• Nasuni

  Position: Manager, Content Marketing – Hybrid (Boston, MA)

  Location: Boston, MA / USA

  Nasuni is recruiting a senior level content marketing manager with experience in AI, big data and cloud infrastructure to lead editorial & creative operations. → Apply Now

• Hiya

  Position: Senior Product Marketing Manager, SMB Audience + Digital Growth

  Location: Seattle, WA / USA (Hybrid)

  Hiya is looking for a product marketing leader to manage go-to-market strategy and growth with a strong digital/AI-driven orientation. → Apply Now

Looking to fill an open role on your marketing team? Averi can help!

We have access to the best marketers in the world at our fingertips.

Fill out the form below and we’ll work with you to find great candidates for your roles.

Did You Know? —  Audiences now spend 2.7× longer on content that carries a clear point of view — even if the production quality is lower.

In a world of infinite content, taste beats polish every time.

Til next time,

DFTA

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